Now this is what I like to see -- an article that sings the praises of a trade publisher for being "controversial" and "edgy." Put aside that the author seems genuinely shocked that a trade pub could be so good -- that's the typical attitude of many in the mainstream press. Instead, focus on the positive here: a publisher committed to quality. "Trade magazines have a bad rap. They're looked at as being low-grade with copy wrapped around ads," according to Steve Kane of Power Trade Media . "We're serious about adding genuine substance to the magazine and doing legitimate journalism."