Tuesday, March 01, 2005

Thomson Media changes its name

Thomson Media -- parent of such B2B publications as "The Bond Buyer," "National Mortgage News," and "Accounting Today" -- is changing its name. Henceforth, and presumably forevermore, Thomson will be known as SourceMedia.
As rebranding efforts go, I suppose this is a sensible one. The Thomson name is confusing. There's a Thomson Publications, there's Thomson the "world's leading information resource," there's also a DC Thomson Publications and god-only-knows-what-else.
Let's just hope that no one confuses SourceMedia with Primedia or The Source magazine.

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