Tuesday, March 22, 2005

VNU Business sells four B2B titles

VNU Business Media is selling four B2B magazines for the retail industry to Chicago-based Ideal Media, a new division of Schofield Media Ltd.
"Retail Merchandiser," "Restaurant Business," "Foodservice Director," and "Beverage World" as well as related trade shows and Web sites are all included in the transaction. Terms of the deal were not disclosed.
According to the press release, editorial staffers won't have to worry about relocation, because the magazines will "be co-located in New York City and Chicago."
The purchase -- at least of the food and drink magazines -- may prove a nice fit. Schofeld already publishes "Food & Drink" magazine in the U.S. and "Food Chain" in Europe.
Schofeld, the U.S. arm of England's Schofield Publishing, has been growing at a rapid pace of late. Last month Schofeld bought "American Executive" and "Health Executive" from RedCoat Publishing.
Given that Schofeld is publisher of "Construction Today" and "Furniture & Interiors," I'd look for more purchases in the homebuilding and furnishings space.

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