Tuesday, December 06, 2011

An interview with me on the woes of content marketing

As I said in a post a few weeks ago, I don't intend to blog here at the rate I once did.
But as I promised in that not-quite-a-farewell post, "I won't abandon this site, nor will I stop writing entirely about the news and business of business news."

Perhaps it would have been more accurate to say that I won't stop talking entirely about the news and business of business news. Because I still do a lot of that.

So if you're interested in such conversations, you might want to read John Bethune's interview with me about what's going wrong in B2B content marketing.

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