Ascend Media is buying Medical World Communications, a publisher of 50 B2B titles. Terms of the deal were not disclosed. Ascend is best known as publisher of Casino Journal.
Of particular interest to me is Ascend's connection to Primedia Business.
Some history is in order here. Ascend is the former Atwood Publishing, which made its mark by publishing limited-run newspapers at trade shows. Primedia Business, where I was once vice president for online content, is the former Intertec Publishing. Atwood and Intertec were both based in the Kansas City suburb of Overland Park, KS.
When I was at Primedia, I suggested a merger between that company and Atwood. But my plan was rejected.
Now Ascend, filled with talented ex-Primedia folks such as Ron Wall and Cameron Bishop, is growing rapidly.
Primedia, on the other hand, continues to suffer.