Tuesday, December 22, 2009

Happy Birthday, dear blog. Happy birthday to you

God how time flies.
It was five years ago today that I launched this blog.
Much has changed since then -- particularly my career.
When I started this blog I was largely unknown to much of the industry. But because of the kind support of my early readers, my name got passed around. And because of that, I've been able to do what I set out to do on Dec. 22, 2004, -- share my thoughts about the challenges that B2B journalism was about to face.
So I want to take a moment here to say "thanks" to those folks who offered their support way, way back in the early days.

Today it's not all that hard to share my thoughts about the industry.
Heck, sometimes folks even ask for my opinion!
And sometimes my ramblings get published on places other than this blog.
Folio magazine, for example, was kind enough to ask for my predictions for 2010. And although I was late in getting something to them, I did manage to put something together.
Take a look here to read a slew of opinions, including mine, about what next year holds.
(Also, I swear, that I will soon get around to writing a follow-up to last year's prediction that the "B2B industry as we know it is about to collapse." That article is now the most-read piece in the history of this blog ... and it's holding up pretty well a year later.)

Thursday, December 17, 2009

Looking ahead at content marketing

It's prediction time. Everyone in media is publishing their lists of insights and wild guesses for the upcoming year.
I'm no different ... except that I'm running way behind schedule since finishing off an eight-month consulting gig last Friday. It's just too hard to do anything other than goof off with my daughter, who yesterday informed me that "working is silly."
So until she takes a nap long enough to allow me to get around to revisiting last year's prediction that the "B2B industry as we know it is about to collapse," I'll just link to other places where my predictions might appear.

First up is this list from 99 of the best minds in content-marketing (plus me) on what 2010 holds for the industry.