A blog for those who toil in the most specialized, and perhaps the least glamorous, area in the press -- B2B journalism.
Friday, June 30, 2006
Celebrating change this holiday weekend
And he's depressed.
My friend is convinced that he will be "obsolete" within a few years. He's worried that there's just no room left in the business for someone who does what he does.
His fear, or course, is new media. And I wish I could be more sympathetic. But this fear that something dark and ominous is sweeping across the industry annoys me to no end. I know that change is coming. Heck, the change has already come. But the change is positive. Journalism is a far, far, far more interesting place to be now than it was just a few years ago. What was once a narrow field dominated by one-way lectures and single-medium storytelling has evolved into a bigger, more open, more participatory, more glorious place to work.
Besides, as I tried to tell my friend, there's nothing about new media that's difficult to learn. This ain't brain surgery. It's not even Biology 101. It's new media. And mastering the basics of new media is not an insurmountable task. It's fun. It's easy. And it will make you a better storyteller. And I promise you -- although print-only journalists will be obsolete soon, there will always be room in this industry for people willing to learn new skills, new styles and new ways of telling a tale.
A year ago this week, I suggested that the long holiday weekend was a good time to try and catch up with some of the changes in journalism. And I suggested that readers of this blog take some time over the July Fourth holiday to learn RSS.
If you're still unfamiliar with RSS, I don't know what to say. You're way, way behind. Try to catch up.
The same is true if you're one of those many journalists I meet who can't work in html.
Html isn't that hard. No one expects you to become a programmer. But you should be able to do some basic work on a Web page. How about digital photography? Or audio files? If your new media skills are lacking, take some time this weekend to poke around the J-learning site.
If you're already a multimedia master, I applaud you. But I would still suggest this is no time to rest. New media is about more than media, it's about a cultural shift. It's a fundamental change in how people interact with each other and with content.
As I tried to tell my friend, journalists need to do more than change the way we work. We need to change our minds. We need to change our lives.
So take some time this weekend to join a few social networking sites and virtual communities. Check out MySpace. Look at Friendster. Try Flickr. Sign up for Second Life, build an avatar, fly around, make a friend and buy a house.
And when the holiday has passed and you're back at your desk, find a new way to let your readers engage with you, your work and each other.
For more on fostering community and conversation, read this piece by Steve Outing and this piece by the Online Journalism Review at USC.
tags: journalism, b2b, media, trade press, magazines, newsletters, business media
Tuesday, June 27, 2006
Sites that work and those that don't
Regular readers of this blog know I'm a big fan of the professional service, and I've argued it serves as a useful guide for the next generation of user interfaces. But don't expect anything quite so grand from the Web site. Bloomberg offers very little for free. So the new and improved site is less than compelling.
However, B2B journalists should make note of two things about the redesign. First, Bloomberg is giving far more prominent space to its video content. Every journalist at Bloomberg is required to have some basic audio and video skills. And I expect that will soon be true of every journalist everywhere.
Second, the site features an unusual gold-on-black design. I love the look, which evokes computer screens of old. More importantly, the site is a welcome relief from the tiny-text, multiple-headline mess that I see on so many news sites.
Granted, the study is about B2B sites in general, not just B2B media sites. But take a look at this article on the report. Then look at your sites -- news, data, whatever -- and ask if you 're truly serving your users.
tags: journalism, b2b, media, trade press, magazines, newsletters, business media
Monday, June 26, 2006
More bad news about B2B news
PR Week keeps its material behind a password-protected firewall, so only subscribers can read the original article. But you can read the New York Times take here. Or check out Paul Gillin's blog for his opinion and links to other coverage by clicking here.
The article isn't solely about B2B. Rather it appears that marketers are paying to play in a variety of publications. And I think most folks in our industry assume that some genres -- particularly fashion and shopping magazines -- are filled with this nonsense.
And it's possible that the survey isn't an accurate representation of the truth. An optimist might say the marketers are simply bragging -- claiming to have influence that they don't actually have.
But I'm not much of an optimist. I've seen too many publications engage in shocking or cheap behavior. So I'm walking around today with my head hung low.
For a look at the ASBPE's rewritten ethics guidelines, read this earlier post.
For my advice on how to handle pressure to behave unethically, read this earlier post.
tags: journalism, b2b, media, trade press, magazines, newsletters, business media, journalism education
Thursday, June 22, 2006
That which we call RSS, by any other word would smell as sweet
Point taken.
So...I was reading news feeds in my news reader this morning when I saw that Jakob Nielsen, the Web design guru extraordinaire, prefers email newsletters to news feeds. Longtime readers of this blog know that I've grown less than fond of email news. And although I don't recommend that publishers exit the email-newsletter game -- there's still too much money to be made --I do suggest that they add news feeds now and prepare for the inevitable end of email news.
One interesting note -- in the Journal interview, Nielsen points to an example of the sort of targeted email newsletter that "people really look forward to getting." It's called "Your baby this week," and it serves new parents. And I have to admit that a newsletter like that does have an appeal to someone like me. Just days ago I became a first-time father. So my obsessive information gathering has taken on a new level of frantic energy. So I signed up for "Your baby this week," published by BabyCentre, even though it appears to be very similar to the email newsletter I already get from American Baby magazine.
Then I returned to my news reader, where I subscribe to a dozen news feeds for parents, including The Blogfathers and Older Father.
And that about sums it up: 12 feeds versus 2 newsletters. I apparently like news feeds about six times as much as I like email newsletters.
tags: journalism, b2b, media, trade press, magazines, newsletters, business media
Saturday, June 17, 2006
Can you Digg it? Hugo starts a new site for B2B
Spinoffs emerged quickly. The most popular of those is probably Hugg, a Digg-like site about the environmental movement.
Now my friend and fellow B2B blogger Hugo Martin as created a Digg-like site about B2B media. Check it out. Read the stories. Submit new stories that you find interesting. Vote for the things you like. Share. Participate. Enjoy.
It's worth noting that AOL this week relaunched the Netscape site in Digg style. Check out Rex's thoughts on the change here.
For some of my ideas on building community online, see this earlier post.
tags: journalism, b2b, media, trade press, magazines, newsletters, conversational media, business media, entrepreneurial journalism, standalone journalism
Friday, June 16, 2006
Congratulations are in order
Publication Editors conference, I'll have to try and make a point to meet Anthony Fletcher and Natalia Thomson. They're the winners of this year's TABPI Young Leaders Scholarships -- an honor which wins them a ticket to the conference as well as my heartfelt admiration.
The scholarships are sponsored by ASBPE and Trade, Association and Business Publications International. And although I'm fairly sure that ASBPE has additional scholarships for U.S.-based editors. I haven't seen a list of those winners yet. But perhaps I missed an announcement. Regardless, details about the show can be found by following the links at the ASBPE site.
tags: journalism, b2b, media, trade press, magazines, newsletters, business media, journalism education
Tuesday, June 06, 2006
Bad news about B2B news
First there is the depressing study by research firm Outsell, which says that "press releases have surpassed trade journals as the leading source of information for knowledge workers."
I've long bemoaned that too many of our peers blur the lines between press releases and original reporting. But now, if the Outsell report is to be believed, readers in at least one B2B space are saying they use press releases more than they use our publications. And that is simply heartbreaking.
Certainly some of this can be traced to the immediacy of the Web. Companies that once needed us to distribute their press releases can now communicate directly with their target audience. And as I've said before, in a world where anyone can be a publisher, we must find a new role to replace that of gatekeeper.
The other piece of bad news today is that "Amusement Business" has closed down. It's almost always sad to see a magazine close. But the death of "Amusement Business" is particularly tough to swallow. The publication had a history, a significance, worth noting. "Amusement Business" debuted in 1894 as "Billboard Advertising." And like many a B2B publication, it morphed and grew, eventually spinning off one of the bigger names in our industry -- "Billboard" magazine.
Take a few minutes today to bow your head, mourn the loss, and read this story about the death of "Amusement Business" in BtoB magazine.
tags: journalism, b2b, media, trade press, magazines, advertising, newsletters, business media