Given my recent complaints about journalists who also sell advertising, I want to offer some praise to a journalist who performs his job with honor. Whitney Sielaff, publisher and editorial director of VNU's National Jeweler magazine, has won the Timothy White Award for editorial integrity among B2B journalists.
I've mentioned National Jeweler here before, taking note of the crisp writing style at the publication. But the Timothy White Award is for ethics, not for prose. Sielaff is a worthy recipient. According to American Business Media, which oversees the award program, Sielaff's "history of active campaigning for objective reporting and a firm separation of church and state dates back to 1989" when he exposed a program by diamond supplier De Beers to manipulate supply and prices. Sielaff has also developed a code of ethics to uphold journalism ethics at VNU.
Congratulations Whitney!
tags: journalism, b2b, media, trade press, magazines, advertising, newsletters, business media, journalism ethics
