Wednesday, March 02, 2005

Trade pubs for the rag trade

B2B publications in the apparel space seem to be hot, presumably because changes in global trade laws are creating opportunities for clothing entrepreneurs.
Global Sources, which publishes newsletters about the industry, says it will launch "Garments & Textiles" magazine and a related website by summer. The products will serve apparel manufacturers and related businesses, primarily those that do business in China and India.
And Edgell Communications announced it bought "Apparel" magazine from VNU for an undisclosed amount. "Apparel" is an old-timer in the clothing and trade-magazine worlds. Originally titled "Bobbin," the publication entered the world the same year I did -- 1959.
But new and old publications alike must compete against the giant of rag-trade trade pubs: "Women's Wear Daily." No one else has the influence of WWD. No one else has the staff and stringer network to produce the detailed news and gorgeous photos that are the hallmark of WWD.
And WWD has the advantage of having Rich Rosen as managing editor. Rich is a friend of mine, a talented journalist and yet another of my fellow refugees from Bloomberg News.

No comments:

Post a Comment

Note: Only a member of this blog may post a comment.