I love this idea!
Pennsylvania is asking people to travel around the state and blog about it. The hope is that by arming "regular" folks with blogging software, the state can boost tourism.
There's potential here for a similar offering from a B2B publisher with the courage to let readers be reporters.
Why not ask a few readers to blog about a trade show?
How about a blog that follows a reader through the search for a new job in the industry you cover? Or even better -- a blog by a reader about his first year in the industry. Find a young, verbal, ambitious person among your readers and let him share what life is like "out there" where your readers live. (There's a fair number of intern-written blogs already. I'd like to see one by a more established professional.)
How about a group blog by readers on an overseas trade mission?
I'm pleased whenever a B2B media company embraces the tools of citizen journalism. I look forward to the day when some publisher decides to embrace the citizens themselves.