Wednesday, June 08, 2005

CORRECTION: EDN and feedback

Matthew Miller, executive editor of EDN Online, wrote in to offer a "clarification" to a recent post of mine. But Matthew is being kind. I need to post a correction, not a clarification.
In a recent post in which I complained about B2B media companies that don't take advantage of the Web's advantages, I said that EDN's new Web site didn't have a feedback/comment function.
I was wrong. EDN does have a feedback function on its new site.
Take a look at his comments here, and follow the links therein to get a look at what the folks at Reed have done.
Editors should make particular note of what Matthew sees as an advantage of allowing readers to send feedback on stories. "The feature provides the editors with "grist for the mill"--ideas for followup stories, a litmus test on the importance of issues, and so on."

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