An attempt by a Colorado newspaper to organize local bloggers isn't working, according to Poynter's Steve Outing.
Terry Heaton isn't surprised.
Heaton is a blogger and a former television executive. Among his insights: "...giving people access to tools under a canopy isn't the blogosphere, and I'm not surprised people aren't breaking down the doors to get at it" and "Citizens media isn't something you can manufacture. It's already there, and the wise mainstream players will find ways to support — rather than try to own — what's going on."
If you're a regular reader of this blog, you know my mantra by now. Bloggers aren't the enemy. They are your readers. And they want to talk.
Perhaps it's time for an addendum: They want to talk when and where they please about whatever interests them. That may be a particularly tough lesson for B2B companies, which often present themselves to readers as the "voice of the industry" they cover. But in the new media world, there are many voices. No one publication or group has a monopoly on discourse.
Don't seek to censor the conversation, decide the topics or select the voices.