Monday, June 13, 2005

You, me, us and participatory media

So much has changed so rapidly in media and technology that it's sometimes hard to keep track of the overall theme. But in this special report, BusinessWeek reminds us that the change is being driven by the basic, human need to participate.
Peer-to-peer file sharing, collaborative game development, group production efforts such as Wikipedia, guerilla marketing techniques, offshore research and customer-service functions connected via the Web, camera phones and Flickr, open-source software and the community journalism movement are all part of what BusinessWeek refers to as the "Power of Us."
While reading the report, make note of how well Businessweek uses the online medium to tell its story. There are slideshows, links to related stories, external links, clickable functions for stock quotes and a Web tour.
There is also a comment section. So you, too, can participate in the discussion.

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