Saturday, June 02, 2007

A win for the ethical folks

Folio magazine has an article in its June edition about my recent battle with Ziff Davis over that company's unethical use of IntelliTXT ads inside editorial copy. And if Folio is correct, then this fight is over. Michael Vizard, editorial director and senior vice president for Ziff Davis’s Enterprise Group, tells Folio that Ziff Davis has removed the ads.

And as I take a look through Ziff Davis' sites tonight, I can find no evidence of the offensive ads. And I'm just thrilled.

If you're not familiar with this issue, you should be. These ads have become a plague in our industry. So please read the Folio article. Or take a look at my post that stared this fight.

Also, I'd like to once again thank ASBPE for taking a forceful stance on this issue. The support of that organization has been crucial.
At the same time I feel obliged to voice my great disappointment in American Business Media and the American Society of Magazine Editors. It was exactly a month ago tomorrow that I asked the three major trade associations to clarify their ethics policies in regard to IntelliTXT ads. And while ASBPE responded rapidly, both ABM and ASME have remained silent.
That is shameful.

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