Wednesday, November 07, 2007

Ziff Davis breaks its promise: Ads return to edit copy

Just a day after I noted with disdain that ABM and ASME have yet to respond to the ads-within-edit scandal, I find that Ziff Davis has apparently gone back on its word.

The offensive and misleading ads from Vibrant Media -- which appear as links within news stories -- are now appearing in PC Magazine. Take a look at this article to see the ads.

If you've followed this issue in the past year, you know that Ziff Davis promised to remove the ads from its Web sites if the B2B trade associations said the product violated ethics policies. ASBPE came forward to say exactly that. And Ziff pulled the ads.

So why are the ads back? ASBPE hasn't changed its policy. Has PC Magazine decided that the rules of ethics don't apply?

tags: , , , , , , , , advertising

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