I expect we'll see a lot more of this sort of thing. Reed Business plans to launch what it calls "a Chinese edition" of "TWICE, This Week In Consumer Electronics," a B2B newspaper for retail operators.
It's unclear what Reed means by a "Chinese edition." Will it be written in English for a U.S. audience? Or in Chinese for readers overseas? Will it be distributed in the U.S.? China? Elsewhere?
Regardless, trade journalists can expect growing demand for news of interest to both China-based exporters and U.S. -based importers.
And those of us who like to think ahead -- and think positively -- will be planning trade publications that cover business in Cuba, Iraq and Palestine.
