I've heard it argued...and argued effectively...that journalists in the specialized press face more ethical pressure than do mainstream journalists. Many B2B publications are dependent on a small group of advertisers, and some B2B publishers have difficulty separating editorial and advertising functions.
When you find yourself in the middle of an ethical debate -- and any good journalist will at least once in his career -- there's a new place to turn for help.
The Ethics AdviceLine for Journalists is run by two media organizations and The Center for Ethics and Social Justice at Loyola University Chicago. Given that I'm a journalist, and a Jesuit-educated one at that, it's no wonder that I'm thrilled by this idea.