Primedia Business is for sale. That's no surprise to anyone who has watched the B2B publishing unit languish all these years under the staggering debt and staggeringly bad decisions of parent company Primedia. It's certainly no surprise to me. Back when I was vice president of online content at Primedia Business, I predicted almost every day that the unit would be sold. (But that was, perhaps, just wishful thinking. I'd spent too many boring meetings in Primedia's executive dining room, wasted too many days trying to track down high-ranking bigwigs with drinking problems who frequented the bars near corporate headquarters, and listened to far too many imbeciles tell me their theories on journalism.)
So who will buy the B2B giant once known as Intertec?
The obvious choice is Ascend Media, run by former Primedia executive Cam Bishop. That would be the outcome most likely to have folks jumping for joy back in Kansas. Ascend is right down the street from Primedia Business's offices in Johnson County. And there are plenty of Intertec folks left who are still angry over the disrespect they were given by the pretentious New Yorkers who bought the company. I doubt there's a soul in Primedia Business who thought it was good idea when Primedia CEO Tom Rogers decided to let Tim Andrews, and not Cam Bishop, run the B2B unit.
Another former Primedia executive who may buy Primedia Business is Charles McCurdy. But I'll put my money on Cam.
Nonetheless, rather than think about what is next, today is probably a day to contemplate what has...at long last...happened. Now that Tom and Tim are long gone...and much of Intertec has been sold off or closed down...it seems Primedia has decided it's time to end the whole bloody mess.