Friday, June 03, 2005

B2B media in the global economy

"Do you speak any other languages?"
That's one of the first questions I ask journalism students and newcomers to our industry. Just as our industry is being changed by new media, our customers' businesses are being changed by a global economy. The B2B publisher who understands that will prosper. The journalist who is prepared to report from Asia, the Middle East, Eastern Europe, Africa, etc. is worth three English-only staffers.
It's always fun to track developments in international B2B. And in recent days I've come across some new sources of information.
Check out Colin Crawford's blog. Colin works for IDG, a big player in overseas markets, which just increased its investments in Vietnam.
Then take a look at Paul Woodward's site. Paul tracks B2B media in Asia. Among the things I learned from his blog is that CMP is closing some Singapore-based print publications (while keeping a tech-centered Web site.)
And don't forget Hugo Martin, who follows B2B developments across the globe from Berlin.
And make sure you bookmark the website of Trade, Association and Business Publications International, the group that works "to bring together editors working for English-language publications worldwide, and encourage a common dedication to editorial ethics and excellence."

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