Crain Communications is the latest B2B publisher to pursue a growth strategy in the emerging economies of Asia. Crain's "Plastics News" is launching an email newsletter to cover developments in China. The newsletter and a related website will publish in both English and simplified Chinese.
I've written about similar B2B ventures before here and here and here.
There's opportunity for any B2B publisher or want-to-be publisher in the world's emerging economies. And I expect that the pace of new product launches will only accelerate in the next few months.
There's particularly interesting news here for young journalists. This new global economy is one that requires language skills that are exceedingly rare in our industry. Nothing would add to your value in the marketplace more than skills in another language. Show me the journalism student who speaks Mandarin, Vietnamese, Arabic or another non-European language, and I'll show you the guy who moves to the front of the hiring line.
ags: journalism, b2b, media, trade press, magazines, newsletters