Can this be true? Is there really such a business opportunity right under our B2B publishing noses?
TSMI's Trade Show blog says that industry doesn't have a "resource that would allow tracking of competitors and industry bellwethers by the events where they were exhibitors and/or sponsors along with total spend on these events." In other words, the B2B media, which makes much of its money by publishing industry data and running trade shows, hasn't found a way to merge those two opportunities.
I'm not an expert in trade shows. Nor do I do much in data publishing. So perhaps I'm missing something. But this would seem to have some potential.
ADDENDUM: Check out what Paul Woodward, who writes about B2B media in Asia, has to say about this issue.
tags: journalism, b2b, media, trade press, magazines
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