Edweek.org, the Web site for Education Week and Teacher Magazine, is moving to a paid-subscription model. For details, and an explanation of the reasoning behind the move, check out this post at the American Press Institute's Media Center blog.
Among the more interesting items is that Edweek expects the change to lead to a drop in readers, and thus to a decline in advertising revenue. To compensate, the company says it plans "to increase the number of advertisements on most of our pages." If you have a hard time following the logic of that, you're not alone. One person posted a comment suggesting that "it's not so easy to increase ad dollars."
More interesting, at least to me, is that the publisher plans to add blogs and RSS feeds to the site.
tags: journalism, b2b, media, trade press, magazines, advertising