Wednesday, August 17, 2005

Veni, Vidi, Vici, Video

I had the good fortune to attend Boston Latin School, the oldest school in America. The school's curriculum revolves around the study of the classics and, of course, the Latin language.
Like most folks who attended Boston Latin, I have a soft spot for tales of Rome. And I'm actually snooty enough to believe that Quid quid latine dictum sit, altum videtur (Anything said in Latin sounds profound.)
And thus, sometime today, I'll download the "skin" for the Firefox browser that is part of HBO's marketing effort for its upcoming series "Rome." (More on this here.)
Just last week I mentioned a print ad for this same HBO series, and suggested that such creative ads offered protection against unethical behavior by publishers and sales staff. In other words, I think by encouraging creative accomplishments in advertising, we can take a stronger stance against the craven and weak among us. Good, effective ads are the defense against those who push journalists to write puff pieces for advertisers, disguise advertorial as editorial, etc. Good ads can help a B2B publisher resist the urge to destroy credibility in the pursuit of revenue. Or, as the Romans would say, bibere venenum in auro (drink poison from a cup of gold.)
Once I download the Firefox skin, I'm going to reread this piece on measuring the effectiveness of ads. Then I'll reread this piece on some playful ads. Then I'm going to reread this piece on the future of ads.
(NOTE: If you don't have Firefox, or don't know what I'm talking about, you're way behind. Read this. And heed the words of Cicero: Tarditas et procrastinatio odiosa est ( Delay and procrastination is hateful.)

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