Tuesday, September 07, 2010

The seasons, they go round and round

Forgive me readers, for I have sinned.
It's been more than three months since my last blog post.

I didn't actually intend to take the summer off from blogging. But it seems I did.
At least part of that can be attributed to the ennui that I've come to associate with Web 2.0. In fact, it was a year ago this month that I expressed my sense that the revolution in journalism was ending ...that a new, more workaday era had begun.
And the truth is that it's just a lot easier to blog in the midst of a revolution than in the middle of another working day.
But part of this summer's blogging hiatus is also attributable to my long-standing attraction to the academic calendar. I just feel like I should be doing less in the summer. So sometimes I do.

But as long-time readers of this blog know, my obsession with the academic calendar means that September is the month when everything changes for me. (You can read earlier September posts here, here or here.) And this year is no different.

So let me fill you in on a few of the things that have changed for me. For perhaps they will point to things that are changing for others in B2B publishing as well.

1. My working life is now completely consumed by content marketing. As recently as December, most of my income derived from traditional publishers practicing traditional B2B journalism (although mostly on the Web, rather than print.) That is no longer true.

2. My working life is now completely consuming. My time is booked at well above 100 percent. Although my business did quite well during the financial crisis, I can't pretend that everything was perfect. There were a few weeks in 2009 and early in 2010 when I wasn't billing anyone for anything. That is no longer true.

None of this should come as a surprise to regular readers of this blog. Rather, my career track seems fairly predictable. I'm neither a prophet nor a visionary. I don't predict the weather. But I can feel it when the wind shifts.
And the wind is blowing hard, albeit from a different direction, and it's bringing lots of work for B2B types who can make the transition to content marketing. 

Or, as I said at the beginning of this year, "the old days are over. We're in the midst of a fundamental shift in how people consume information and how the cost of producing that information can be covered...(and all of us in the industry need to make changes so that) prosperity is possible and suffering is minimized."

In the weeks to come I'll write more about what this new world -- all content marketing, all the time -- means for me.

2 comments:

John Bethune said...

Paul,

It's really, really annoying how often you're right. When you made your claim last year that the Web 2.0 revolution was over, some of us immediately piped up, "What about Google Wave?" Well, we all know how that ended.

But ennui or no, you have a lot to offer those of us in the B2B world who lag behind you in figuring out the new realities. So I hope you will indeed change your sinful ways and post a bit more often.

bernard lunn said...

Hi Paul, yep I agree with John ie don't forget your readers here, you really do have a lot to offer. I also went "off air" most of the summer and am now heads down on work that makes it hard to blog or tweet much. Strange how little I miss social media, which is another way of saying that ennuie had alsoset in for me. Bernard