Yesterday I wrote about the changes in how CNET is compensating some of its writers, and how those changes could affect the rest of us.
Now I see that CNET is changing how its reporters interact with readers -- requiring that they respond to every question that comes in via feedback functions. And once again it seems obvious to me that something significant has happened. The search for online community, the acceptance of conversational editorial, the rise of user-generated content -- all these things are becoming ingrained in how we do our work.
And nothing could please me more.
For an earlier post of mine about online communities, click here.
tags: journalism, b2b, media, trade press, magazines, newsletters, business media
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