Anyone who knows me knows how much time I put into working with college journalists. It's the part of my career that I enjoy the most.
And although it's true, as my wife likes to joke, that there's something fundamentally wrong with putting lots of effort into the part of my career that I don't get paid for, I don't care. I think the work is both important and fun. And there's just not enough of that in the rest of my working life.
But one of the troubling things I've noted is how little involvement the rest of the B2B world has with college journalism. When I attend conventions, visit campuses, etc., I'm often the only B2B professional for miles around.
So I'm thrilled by the news that the American Society of Business Publication Editors is deepening its involvement with the next generation of journalists.
ASBPE yesterday announced the details of a new, nonprofit organization called the ASBPE Foundation. (The Foundation was first announced at the ASBPE conference in July -- where I had the good fortune to be the keynote speaker.)
According to the foundation's Web site, the organization will "fund travel of ASBPE leaders to journalism schools" to give presentations on careers in B2B media. Even more exciting is that the Foundation plans to endow a universtity chair -- the ASBPE Professor of Business-to-Business Journalism.
I'm so happy about this -- and so proud of ASBPE for taking this step -- that I can't stop smiling.
If you'd like to help the next generation of journalists understand the opportunities in B2B, there are three things you can do.
First, consider a donation to the Foundation.
Second, make plans to visit the College Media Advisers Conference in Kansas City next month. I plan to be there. Stop on by my presentation and meet some of the bright young folks you'll be working with soon.
Three, follow developments in journalism education through the Innovation in College Media blog.
If you'd like to learn more about what I've learned in my recent visits with college journalists, check out my four-part series from earlier this year.
For a look at how journalism students look at journalism education in 2008, check out this post by a student at NYU or this related post by a student at Penn State. (Hat tip to Mindy McAdams for pointing me to those students.)
tags: journalism, b2b, media, trade press, magazines, newsletters, business media, journalism education
Thanks for spreading the word about ASBPE's new nonprofit foundation. While most journalism students probably dream of working for the New York Times or Washington Post. The fact is that most of the opportunities are in the b2b press.
ReplyDeleteYet the curricula of most college journalism programs seems skewed toward the consumer side of the profession.
One of the chief aims of the ASBPE foundation is to bridge that gap.
Steve Roll
President, ASBPE