Celebrating change this holiday weekend

I was talking to an old friend earlier this week. This guy is a brilliant reporter, a gifted writer and a truly inspirational editor. He's in the big time...leading a team of journalists at one of the most prestigious newspapers in the world.
And he's depressed.
My friend is convinced that he will be "obsolete" within a few years. He's worried that there's just no room left in the business for someone who does what he does.

His fear, or course, is new media. And I wish I could be more sympathetic. But this fear that something dark and ominous is sweeping across the industry annoys me to no end. I know that change is coming. Heck, the change has already come. But the change is positive. Journalism is a far, far, far more interesting place to be now than it was just a few years ago. What was once a narrow field dominated by one-way lectures and single-medium storytelling has evolved into a bigger, more open, more participatory, more glorious place to work.

Besides, as I tried to tell my friend, there's nothing about new media that's difficult to learn. This ain't brain surgery. It's not even Biology 101. It's new media. And mastering the basics of new media is not an insurmountable task. It's fun. It's easy. And it will make you a better storyteller. And I promise you -- although print-only journalists will be obsolete soon, there will always be room in this industry for people willing to learn new skills, new styles and new ways of telling a tale.

A year ago this week, I suggested that the long holiday weekend was a good time to try and catch up with some of the changes in journalism. And I suggested that readers of this blog take some time over the July Fourth holiday to learn RSS.
If you're still unfamiliar with RSS, I don't know what to say. You're way, way behind. Try to catch up.
The same is true if you're one of those many journalists I meet who can't work in html.
Html isn't that hard. No one expects you to become a programmer. But you should be able to do some basic work on a Web page. How about digital photography? Or audio files? If your new media skills are lacking, take some time this weekend to poke around the J-learning site.

If you're already a multimedia master, I applaud you. But I would still suggest this is no time to rest. New media is about more than media, it's about a cultural shift. It's a fundamental change in how people interact with each other and with content.
As I tried to tell my friend, journalists need to do more than change the way we work. We need to change our minds. We need to change our lives.
So take some time this weekend to join a few social networking sites and virtual communities. Check out MySpace. Look at Friendster. Try Flickr. Sign up for Second Life, build an avatar, fly around, make a friend and buy a house.

And when the holiday has passed and you're back at your desk, find a new way to let your readers engage with you, your work and each other.
For more on fostering community and conversation, read this piece by Steve Outing and this piece by the Online Journalism Review at USC.

tags: journalism, b2b, media, trade press, magazines, newsletters, business media

Sites that work and those that don't

Bloomberg News this morning unveiled a redesign of its Web site. It's worth taking a look at, no matter what your beat. Bloomberg operates television and radio networks in addition to its signature "professional service," the subscription-only news and information service. And that makes them the king of convergence. Few companies produce more print, audio and video content (the BBC, perhaps? ) And certainly no one has done it better or more profitably. And it's always worth remembering that before there was Web journalism, Bloomberg was making money sending news to users' computer screens.

Regular readers of this blog know I'm a big fan of the professional service, and I've argued it serves as a useful guide for the next generation of user interfaces. But don't expect anything quite so grand from the Web site. Bloomberg offers very little for free. So the new and improved site is less than compelling.

However, B2B journalists should make note of two things about the redesign. First, Bloomberg is giving far more prominent space to its video content. Every journalist at Bloomberg is required to have some basic audio and video skills. And I expect that will soon be true of every journalist everywhere.

Second, the site features an unusual gold-on-black design. I love the look, which evokes computer screens of old. More importantly, the site is a welcome relief from the tiny-text, multiple-headline mess that I see on so many news sites.

I expect to see even better things soon at CNBC, which has hired Webby winner Meredith Stark to run its Web site. Stark joins the news network from Gartner, where she was group vice president, product platforms.

But amid this positive news about the Web sites of our financial-news brothers, there is more disappointing news about the Web sites of B2B. A new report from Jakob Nielsen and the Nielsen Norman Group says B2B sites are plagued by lengthy registration forms and bad design. B2B sites "haven't realized yet that the web has reversed the relationship between companies and their customers, where most interactions are demand-driven and you either give people what they want or see them abandon your site for the competition," the report says.

Granted, the study is about B2B sites in general, not just B2B media sites. But take a look at this article on the report. Then look at your sites -- news, data, whatever -- and ask if you 're truly serving your users.

tags: journalism, b2b, media, trade press, magazines, newsletters, business media

More bad news about B2B news

I've put off writing about this for a few days now. It's just too depressing to think about. But PR Week has published a story that will break your heart if you care about journalistic integrity. According to a poll by Manning Selvage & Lee and the magazine, nearly half of the marketing executives surveyed say they have paid to get news coverage.
PR Week keeps its material behind a password-protected firewall, so only subscribers can read the original article. But you can read the New York Times take here. Or check out Paul Gillin's blog for his opinion and links to other coverage by clicking here.

The article isn't solely about B2B. Rather it appears that marketers are paying to play in a variety of publications. And I think most folks in our industry assume that some genres -- particularly fashion and shopping magazines -- are filled with this nonsense.
And it's possible that the survey isn't an accurate representation of the truth. An optimist might say the marketers are simply bragging -- claiming to have influence that they don't actually have.

But I'm not much of an optimist. I've seen too many publications engage in shocking or cheap behavior. So I'm walking around today with my head hung low.

For a look at the ASBPE's rewritten ethics guidelines, read this earlier post.
For my advice on how to handle pressure to behave unethically, read this earlier post.

tags: journalism, b2b, media, trade press, magazines, newsletters, business media, journalism education

That which we call RSS, by any other word would smell as sweet

Jakob Nielsen, the Web design guru extraordinaire, thinks people like me should stop talking about RSS, because it's confusing to anyone who is not an obsessive information junkie. Nielsen tells the Wall Street Journal that one of his "real strong recommendations is to stop calling it 'RSS' and start calling it 'news feeds,' because that explains what it does."
Point taken.

So...I was reading news feeds in my news reader this morning when I saw that Jakob Nielsen, the Web design guru extraordinaire, prefers email newsletters to news feeds. Longtime readers of this blog know that I've grown less than fond of email news. And although I don't recommend that publishers exit the email-newsletter game -- there's still too much money to be made --I do suggest that they add news feeds now and prepare for the inevitable end of email news.

One interesting note -- in the Journal interview, Nielsen points to an example of the sort of targeted email newsletter that "people really look forward to getting." It's called "Your baby this week," and it serves new parents. And I have to admit that a newsletter like that does have an appeal to someone like me. Just days ago I became a first-time father. So my obsessive information gathering has taken on a new level of frantic energy. So I signed up for "Your baby this week," published by BabyCentre, even though it appears to be very similar to the email newsletter I already get from American Baby magazine.
Then I returned to my news reader, where I subscribe to a dozen news feeds for parents, including The Blogfathers and Older Father.
And that about sums it up: 12 feeds versus 2 newsletters. I apparently like news feeds about six times as much as I like email newsletters.

tags: journalism, b2b, media, trade press, magazines, newsletters, business media

Can you Digg it? Hugo starts a new site for B2B

Digg is among the more interesting experiments in community journalism. If you aren't familiar with it, you should be. In brief, Digg is sort of new version of Slashdot, the online community pioneer. As remarkable as Slashdot was and is, Digg took things a little further by allowing readers to "rank" the importance of stories. Suddenly there was a news site where the "front page" was selected by readers, rather than by editors (like every publication you've ever seen) or algorithms (like Google News.)
Spinoffs emerged quickly. The most popular of those is probably Hugg, a Digg-like site about the environmental movement.

Now my friend and fellow B2B blogger Hugo Martin as created a Digg-like site about B2B media. Check it out. Read the stories. Submit new stories that you find interesting. Vote for the things you like. Share. Participate. Enjoy.

It's worth noting that AOL this week relaunched the Netscape site in Digg style. Check out Rex's thoughts on the change here.
For some of my ideas on building community online, see this earlier post.

tags: journalism, b2b, media, trade press, magazines, newsletters, conversational media, business media, entrepreneurial journalism, standalone journalism

Congratulations are in order

When I head to Chicago next month to speak at the American Society of Business
Publication Editors conference, I'll have to try and make a point to meet Anthony Fletcher and Natalia Thomson. They're the winners of this year's TABPI Young Leaders Scholarships -- an honor which wins them a ticket to the conference as well as my heartfelt admiration.

The scholarships are sponsored by ASBPE and Trade, Association and Business Publications International. And although I'm fairly sure that ASBPE has additional scholarships for U.S.-based editors. I haven't seen a list of those winners yet. But perhaps I missed an announcement. Regardless, details about the show can be found by following the links at the ASBPE site.

tags: journalism, b2b, media, trade press, magazines, newsletters, business media, journalism education

Bad news about B2B news

Today is not a good day for B2B journalism.

First there is the depressing study by research firm Outsell, which says that "press releases have surpassed trade journals as the leading source of information for knowledge workers."
I've long bemoaned that too many of our peers blur the lines between press releases and original reporting. But now, if the Outsell report is to be believed, readers in at least one B2B space are saying they use press releases more than they use our publications. And that is simply heartbreaking.
Certainly some of this can be traced to the immediacy of the Web. Companies that once needed us to distribute their press releases can now communicate directly with their target audience. And as I've said before, in a world where anyone can be a publisher, we must find a new role to replace that of gatekeeper.

The other piece of bad news today is that "Amusement Business" has closed down. It's almost always sad to see a magazine close. But the death of "Amusement Business" is particularly tough to swallow. The publication had a history, a significance, worth noting. "Amusement Business" debuted in 1894 as "Billboard Advertising." And like many a B2B publication, it morphed and grew, eventually spinning off one of the bigger names in our industry -- "Billboard" magazine.
Take a few minutes today to bow your head, mourn the loss, and read this story about the death of "Amusement Business" in BtoB magazine.

tags: journalism, b2b, media, trade press, magazines, advertising, newsletters, business media

Getting readers to do the writing

There's an interesting piece in Wired magazine about the rise of "crowsdsourcing," the Web-based phenomenon of "everyday people using their spare cycles to create content, solve problems, even do corporate R & D" for companies. Click here to read the article. And pay particular attention to the discussion of iStockPhoto, the marketplace for amateur photographers.
Publishers and editors should be familiar with iStockPhoto if for no other reason that that it can cut costs dramatically. This "massive collection of royalty-free images" is an alternative to pricier services such as the one run by Getty Images, which, by the way, bought out iStockPhoto three months ago. (iStockPhoto's user agreement on royalty-free images is here. And it seems clear to this non-legal mind that magazines are permitted to reproduce the photos.)
But I don't so much want to talk about iStockPhoto as I want to talk about what it represents -- a system of user-generated content that can supplement, or even replace, traditional content.

Yesterday I spoke to the publisher of a B2B magazine that covers a specialized section of the financial-services market. There's nothing unusual about the magazine other than that it has nice, round numbers that I want to use to illustrate a point.
According to the publisher, his magazine has a controlled circulation of 70,000. That gives the magazine almost exactly 70% penetration of a vertical market he estimates at 100,000.
Now consider the possibility of asking that audience to create content in the crowdsourcing model. If we assume a modest participation rate of just 1%, the magazine would be awash in user-created material. If 1% of the industry was willing to write something just once a year, that would generate 1,000 articles. If we stick with existing subscribers, a 1% participation rate would yield 700 articles a year -- more than two pieces a day.

Consider the possibilities here. These readers are, by definition, interested in and familar with the subjects covered by the magazine. Furthermore, the readers work in a highly competitive field where careers can be made by "fame." The best-known people get the most clients. So there's a built-in incentive to participate in something that can "get your name out there."
Most importantly, this particular magazine serves a professional and educated readership. We can assume that a good portion of these people are capable of creating at least moderately good material prior to editing.
I'm not talking about news here. News requires a commitment of time that most readers cannot make (although any single reader armed with the new publishing technology can become a news competitor.) I'm talking about analysis. I'm talking about essays, thought pieces, best-practices, how-I-landed-my-biggest-sale feature stories, etc.
Think about the power of such content. Think about the sheer volume of it.
And then ask this question: Can you say with any certainty that the efforts of the professional journalists at your magazine -- those three, four or five poorly paid writers -- would be superior in quality or quantity to the work produced by 1,000 readers?

For some magazines, certainly, the answer is yes. Publications that serve a less-educated audience would be hard-pressed to find talented content creators among the readers. If you work at "Bread Wrap, the monthly magazine serving the men and women who seal bread in plastic bags with twisties," you probably don't need to concern yourself with crowdsourcing. But if you work at "Industrial Baking Technician" or "Twistie Engineer," you may want to read that Wired article again.

(NOTE: I paid $3 to iStockPhoto for the photo at the top of this post. That's a great deal no matter how you look at it. But before you spend even that tiny amount, check photo-sharing site Flickr to see if any of the free content suits your needs.)

tags: journalism, b2b, media, trade press, magazines, newsletters, conversational media, business media, entrepreneurial journalism, standalone journalism

ASBPE releases new ethics guidelines

We are a better industry today than yesterday.
The American Society of Business Publication Editors has released its new set of ethics guidelines. I'm pleased by what ASBPE has done. I think all of us can be proud of what the guidelines say, and each of us should be honor-bound to adhere to them.

You can see the new "Guide to Preferred Editorial Practices" by clicking here. Take some time today to give the guide a quick look. Then, when time allows, make sure you read it in its entirety. Make sure that your coworkers read it too.

In brief, you'll see that ASBPE is calling for a more transparent ethics system, urging publishers to "to make their ethical standards transparent both for its internal staff and externally for its readers, advertisers, and others in their markets." Since that pretty closely tracks what I have urged ASBPE to do in earlier posts such as this one, I'm particularly pleased.

Among the specific items that have gladdened my heart is a call for "full attribution of sources." The guidelines say "Sources should be identified for readers except in rare circumstances, for example, to protect the source from the repercussions of speaking to the reporter. If cited anonymously, use the most complete and accurate description of the source possible."
Readers of this blog know I've long bemoaned the way so many of us in B2B misuse anonymous sources. Now our rules on this have been made clear -- tell your readers as much as you can about the sources in your stories. Don't take shortcuts. Don't mislead. Don't say "sources said" when you mean "a source said."

The ASBPE guide doesn't address everything I would have hoped. For example, there is no clear requirement to label unedited press releases as press releases. Nor is there a call to do a better job of reporting on our own companies by ending the practice of running press releases from our own marketing departments as news. (Note, the guide does call for "full attribution to sources," which I interpret as exactly the sort of call to clarity that I want B2B editors to embrace.)

But I don't want to complain. There is so much that is good and praiseworthy in the guidelines -- calls for feedback mechanisms, clarity in online editorial rules, etc. -- that I cannot help but feel that B2B journalism has taken a remarkable step forward.

(DISCLOSURE: ASBPE was kind enough to seek my input on ethics several months ago. The suggestions I made to the association can be found by clicking here.)

For more on the new guidelines, check out the blog by the Boston chapter of ASBPE.

tags: journalism, b2b, media, trade press, magazines, newsletters, conversational media, business media, journalism education, journalism ethics

Attacking things you don't understand

Among my pet peeves are poorly reported pieces about how new-media makes for poor reporting.
And as more old-media types are forced to confront the future, I expect to see a lot more silly pieces such as this one by a journalism professor at Washington & Lee University.
Consider this quote: "The news person who is expected to update a breaking story throughout the day is doing so at the expense of reporting that would develop and deepen the story so that it's illuminating and satisfying to readers."
That's simply absurd. A story isn't updated in lieu of reporting, a story is updated BY reporting. In the 24-hour news operations where I've worked (CNN, Bloomberg), a journalist reports, writes/produces and then files a story. Then he goes deeper. He calls another source. Then another. When he gets something interesting, he updates the story. He starts compiling more source material and posts it to the Web. He starts editing the audio of those earlier interviews, looking for good soundbites and MORE information. Then he calls another source. Then another, ad infinitum.
That's not acting "at the expense of reporting." That IS reporting.
The rest of the essay by Edward Wasserman has similar flaws. Wasserman announces in stereotypical newspapers-first arrogance that few "print reporters are eager to become helpmates to TV news, which they regard as entertainment programming." He suggests that the converged newsroom is some sort of recent arrival that promotes "third-rate journalism," whereas even a casual observer who has ventured off a college campus since the Watergate scandal must realize that convergence has been a well-established practice at some of the giants of journalism for years. Hell, the Chicago Tribune has had cameras in the newsroom for something like 20 years.
As if the essay couldn't get worse, Wasserman ends with the following cry of anguish and outrage: "When do we hear from the professional journalists? Where is their independent assessment of how these powerful new technologies can be used, not to plant the flag in cyberspace, not to reclaim market share, but to provide great, meaningful journalism?"
Really, Ed. Are you kidding me? Those people are everywhere! Have you ever seen the work of Adrian Holovaty, creator of chicagocrime.org and now an editor at the Washington Post? Ever heard Rob Curley speak? He serves on the professional advisory board of College Media Advisers, the organization that helps folks like you understand the new world. Holovaty and Curley created the converged newsroom at the Lawrence Journal-World, perhaps the best new-media operation in the world.
How about Steve Outing, formerly of the Poynter Institute, the newspaper think tank. How about Amy Gahran? She does some writing for Poynter too. Speaking of Poynter, a search of that site yields 56 results for the phrase "converged newsroom." And sure enough, as I take a look at them, I find that many of them are written by professional journalists wondering how to create meaningful journalism.
Do you know Dan Gillmor? How about Canada's Fine Young Journalist? Have you followed the work of your peers at CMA? Speaking of your peers, do you know Doug Fisher at the University of South Carolina? How about Mindy McAdams at the University of Florida?
Ever hear of Tim Porter? (He knows you. He linked to you once.) Ever talk to him? Post a comment to his site? I mean seriously, Ed, could anyone who claimed to know anything about journalism write a piece about converged newsrooms without knowing about Tim Porter?
Jeez, Ed. Do some more reporting before you sit down and write.

For an earlier post that discusses the disconnect between new and old media at journalism schools, click here.

UPDATE: Given the nature of this post, I couldn't resist the urge to update with additional information. I'd guess that Ed knows all about the Poynter Institute now. Miami Herald executive editor Tom Fiedler used a Poynter forum to respond to Ed's essay. Tom kindly suggests that Ed had an off day and has "spent too much time lately in his Virginia classroom recounting journalistic history and not enough time in newsrooms plotting journalism's future."
My point exactly.

UPDATE2: Do you see how this works now Ed? I found another piece of information, so I'm updating again. This time I think the readers might want to know that Mindy McAdams has also weighed in on your piece. She's kinder than I have been, but she too thinks you're off base.

UPDATE3: OK. I'm just fooling around now. I don't have anymore updates.

tags: journalism, b2b, media, trade press, magazines, newsletters, conversational media, business media, journalism education

Adrian Holovaty speaks to journalism grads

Longtime readers of this blog know that I've often sung the praises of new-media genius Adrian Holovaty -- the mash-up whiz who created Chicagocrime.org, the developer who helped the Lawrence Journal-World become one of the greatest newspapers of the Internet era, and now the "editor of editorial innovations" who leads the Washington Post's forays into digital journalism.

Well it turns out that my alma mater, the University of Missouri, had the good sense to ask Adrian to give the commencement address at this year's j-school graduation.
I'm thrilled that Mizzou did this. And I take back every nasty thing I've ever said about the old-media dinosaurs at that school.

You can read what Adrian told the next generation of journalists here.

tags: journalism, b2b, media, trade press, magazines, newsletters, conversational media, business media, journalism education

My newest gig in B2B

I've been so busy of late that I haven't had the time to share some exciting news about my career.
Access Intelligence has asked me to write the B2B boxscores column for the MIN B2B newsletter. If you're not familiar with the boxscores, you should be. Each week the newsletter analyzes advertising trends at trade publications. And if I do my job correctly, that analysis will be both insightful and fun to read.
I'm thrilled to death by the deal, and I filed my first column last week. However, MIN B2B is a paid-subscription product. So I won't be linking to my column from this blog. If you're interested, you can subscribe to MIN by clicking here.

(NOTE: Fans of Steve Smith have nothing to fear. Steve's new-media boxscores column will continue to appear in MIN B2B. I'll be writing the print boxscores only. And fans of this blog have nothing to worry about either. Although no one pays me to write this thing, I couldn't stop it even if I wanted to....it's too much fun.)

tags: journalism, b2b, media, trade press, magazines, advertising, newsletters, business media

Finding our voice or falling silent

Businessweek has an interesting piece about Boeing's use of blogs as public-relations tools.
The airplane maker has "has learned to cede some control and expose itself to stinging criticism in exchange for a potentially more constructive dialogue with the public," the magazine reports.
I applaud such a move. Yet each and every time I see a company open itself to the joys and difficulties of conversational editorial, it pains me to remember how few B2B publications have been willing to take that risk.

If you've been reading this blog for awhile, you may remember that nearly a year ago I pointed to Boeing's first foray into the blogosphere and warned that in a "world where news sources can now be news publishers," journalism had much to lose. If our past was one of gatekeeping, what would we do in a world where our readers and our sources could open and close gates without us?

I believe the answer to that question is clear -- we must engage sources and readers alike in dialogue. We must surrender our belief that we are entitled to some monopoly voice in the marketplace, and evolve into something more open. We have to become less like arrogant lecturers and become more like gifted conversationalists.

For an interesting take on how trade magazines can make this transition, check out this post by Barry Graubart.
For more on my thoughts on conversational media, read this earlier post.
For a look at a new blog from one of my favorite non-publishing companies, click here.

tags: journalism, b2b, media, trade press, magazines, newsletters, conversational media, business media

ABM newsletter makes poor choice for name

The American Business Media trade association, which is hosting its annual Spring meeting in Arizona this week, says it's launching a monthly email newsletter covering the trade show and events industry.

That's a nice idea. And I may subscribe. But I can't help but be disappointed to see ABM is calling the new publication the "Face-to-Face Report." It seems to me that someone should have thought of a name that wasn't so close to "Face2Face," the blog about the trade show and meetings industry run by Sue Pelletier, an editor with ABM member Prism media. If I were Sue, or someone at Prism who writes the checks to ABM, I'd be livid.

But never mind. I don't want to talk about that anymore. Instead I want to take a moment to introduce my new trade association, American Business Mediums, or ABM for short. We represent the interests of psychics who work in the B2B press. ABM is holding its Spring meeting this week at the Coney Island resort here in Brooklyn. But members are predicting a light turnout.

tags: journalism, b2b, media, trade press, magazines, newsletters, business media

B2B moguls gather in Arizona

Folio magazine is publishing a daily newsletter from the ABM Spring Meeting in Arizona, where various bigwigs of the B2B world gather each year to cavort, golf, merge, acquire and generally do the things that bigwigs do. The Spring Meeting is an event as much as it is a meeting. Think of it as the biggest thing of the year for the smaller media moguls who don't get invited to Herb Allen's shindig in Sun Valley.

I'm not in Arizona today. I'm at home in Brooklyn. I'd given some thought to heading west to enjoy the meeting festivities, but I'm tied to the home front these days. My first child is due to arrive in just a few weeks! So I'm too nervous to wander far.

Remarkably, my absence from the ABM meeting is not mentioned in Folio's article entitled "Who's attending, and who's not," which makes note of the "notable exceptions" on the attendee list. I'm sure that Folio regrets the error.

Despite that grievous ommission, you may want to read the article and the rest of the newsletter, which is available in an electronic version here. There are some worthwhile items, including a look at vertical search and Penton's stock maneuvers.

tags: journalism, b2b, media, trade press, magazines, newsletters, business media

Novel tells tales of B2B magazine sleaze

Years ago I had a friend who worked at a tiny B2B magazine in Washington, D.C. And it bothered him to no end that in our nation's capitol -- a place were "journalist" is a job with a considerable degree of caché -- he worked at a nondescript rag staffed by unskilled editors and unethical bosses. It wasn't that the job was so awful. It was that he was convinced he was missing out on the glamour of a life in another part of the media.
So he consoled himself by working endlessly on a script for a situation comedy about the nutty and charming characters at a trade magazine.

I thought about that guy recently when another writer at another trade magazine sent me a press release announcing the publication of his novel that "satirizes the compromised ethics at play in the fictional offices of American Tractor Times magazine."

Now I don't expect to live long enough for my old friend's B2B sitcom to appear on my television. But I wouldn't have thought I'd live long enough to see a humorous book about B2B publishing either. So anything is possible.

I'm not going to offer a review of the novel, which bears the-wink-and-a-nod-to-James-Frey title of "A Million Little Pieces of Feces." I can't. I haven't read it yet. But I have ordered the book. And you should think about doing so too.
Because even if it isn't funny, any book about compromised ethics in B2B may cause some embarrassment to the least ethical among us.
And that's worth $18.99 plus shipping and handling.

CORRECTION: The author of the book sent an email to tell me that his work is not a graphic novel, as I said in an earlier version of this post, but is rather "a traditional novel, all 90,000 or so words."
I regret the error.

tags: journalism, b2b, media, trade press, magazines, advertising, newsletters, business media

Circulation accusations at PC World

A few days ago I had the chance to travel to Cambridge, Massachusetts, and speak to a group of senior executives from IDG about engagement and online communities.
It was tremendous fun, as it always is when I meet with IDG folks.

Shortly after my return, Folio magazine broke a story saying that Teletype Co., a software firm that has accused Laptop magazine and the Audit Bureau of Circulations of inflating circulation numbers, has filed a similar lawsuit against IDG's PC World.

Longtime readers of this blog know that IDG is more than a client to me. Long before I ever made a penny with the company, I was a fan of much of what the people there have done. In a world such as B2B publishing, where I find far too many people of slow wit and questionable ethics, IDG represents all that is good about our industry. I have no reason to believe that anyone at IDG would do anything unprofessional. And I trust that my trust in the people at that company is not unfounded.

Given that, as I said in a comment on my friend Martha's blog a few moments ago, "I'm going to reserve judgment, for now, I'll assume that nothing unseemly has happened. I'm going to act as if this is just a misunderstanding of some kind. And I'll hope that if my optimism is unfounded and someone at IDG has done something wrong, that they are fired promptly."

tags: journalism, b2b, media, trade press, magazines, newsletters, conversational media, business media

Poor use of rich data

Years ago when I worked at the shipping newspaper known as the Journal of Commerce, I was both fascinated and frustrated by the company's data product.
It was called PIERS. And it was full of information that made for compelling stories. But in one of those strange cultural disconnects that often happen at publishing companies, most of us in the editorial department weren't allowed to roam freely in the databases. We didn't have passwords. We couldn't get them.
Instead we had to submit a request to folks in the PIERS department, who would pull up the data we needed.

The end result, of course, was that we didn't ... couldn't ... take full advantage of PIERS. If we knew what we were looking for, we could request it. Thus our stories tended to have lots of good lists -- top imports at certain ports, etc. But we couldn't roam through the database itself. We couldn't play. We couldn't investigate. Thus we never "found" stories. We never stumbled serendipitously on to news.
I have a vague memory of asking for PIERS training and passwords and being told that the company didn't like to distribute the knowledge because of security concerns. Apparently the risk that someone could steal some of the data outweighed the chance that a reporter would use it.
Even more remarkable, I remember getting into an argument with someone at the company who didn't want to send copies of the transportation directories the company published to my office in Chicago. As much as I needed those lists of names and phone numbers to work my beat, this guy was worried about the postage. (I eventually convinced another reporter to steal a set and mail them to me.)

Years later I found myself working at Bloomberg News, where I found a very different situation. Bloomberg, wisely, made sure that every journalist in the company knew how to operate in the company's endless databases of financial information. And nearly every story ended with a "tour" -- a series of on-screen charts and graphics generated from Bloomberg data.
The result, of course, was that the staff produced more valuable work using material that competitors couldn't duplicate.
(It's worth noting that Bloomberg has its own security paranoia. Staff is banned from using Web sites that offer e-mail, for example. Internet use is monitored. And e-mail is blocked if it contains foul language.)

In recent weeks I've heard a lot of talk among B2B publishing executives about "rich data," the new buzzword for the databases owned by many a B2B magazine. And each time I hear the phrase, I wonder how many B2B journalists are able to access the data they need.
What are the policies at your company? Are reporters free to roam the Web? Does everyone have passwords to the company's databases? Does anyone have a password to competitors' databases? Does the company offer journalists the same training it offers data customers?

For a look at a piece about one of my fondest hopes, take a look at this post in which I predict that some wise B2B publisher will soon let people "mash up" the company's data to create all-new products.

For a look at what guest columnist Russell Perkins has to say about B2B and rich data, take a look at this piece on Magazine Enterprise 360, the site I produce with magazine legend Hershel Sarbin.

tags: journalism, b2b, media, trade press, magazines, newsletters, conversational media, business media

AOL moves into microbeats

I've been pushing the idea of the microbeat for awhile now. I love the idea of reporters using blogs as a way to dive deeper into a subject -- creating a "publication" that covers an issue or company in a way that no traditional product could.
Standalone journalists have led the way, creating blog-based products that cover a single company rather than an entire industry. Check out this early trendsetter about Netflix, for example.
Some magazines have launched similar microniche products. For example, I'm a big fan of what Wired magazine has done in this area.

Today comes word that AOL is moving into the microbeat world in a major way. Take a look at BloggingStocks.com, a series of blogs that cover single companies.
I have to offer my congratulations to AOL on this. I expect these new blogs will generate a sizable audience. Few issues generate as much passion as investing. And personal-finance sites have a history of attracting active users.
That's not to say I'm thrilled with what I've seen in the first few posts at BloggingStocks. AOL has adopted a team approach to the beats. And I much prefer single-writer blogs. Nonetheless, AOL deserves congratulations for this. And I'll keep checking in to watch how the beats develop.
(Click here to take a look at what Businessweek says about the new AOL blogs.)

tags: journalism, b2b, media, trade press, magazines, newsletters, conversational media, business media

Online journalism pioneer Don Fitzpatrick dies

Some bad news today for anyone who appreciates online communities and user-generated content.
Don Fitzpatrick, the television headhunter who became a pioneer in citizen journalism and Web-based communities, has died at the age of 56.

Don started his career helping people such as Meredith Vieira, Leeza Gibbons and John Tesh find jobs in television.
But it's the work he did online that was most revolutionary.
In 1983, he launched ShopTalk, one of the first newsletters to be distributed by email (he used a database system called "the Source.") Years later he started TVSpy Watercooler, an online community in which users could post comments about the television industry.

Don sold TVSpy to the Vault in 2001, and both that community and the ShopTalk brand live on. Click here to visit TVSpy. Read Don's obituary and the tribute from some of the people he worked with. And if you like, take a look at the discussion boards and post a comment...remembering that it was Don and a handful of other pioneers who made that simple act of communicating with an online audience possible.

tags: journalism, b2b, media, trade press, magazines, newsletters, conversational media, business media