Folks with resumes need not apply

Last week I wrote about how clips provide little value in helping me make a hiring decision.
Now it appears that Wired has gone a step further -- telling prospective hires for at least one job not to bother sending a resume, but to instead forward a blog post.
I'm not surprised by Wired's move. And I suspect we'll see more situations like this in which employers screen applicants based on their access to Web tools and sensibilities. (For example, why would any radio station hire anyone who doesn't have a podcast?)

It's also no surprise to me that I heard about the Wired job through a post on Ryan Sholin's blog. I first came across Ryan's work back when he was a student. And I often used him as an example of how young journalists should approach the new world of media. Ryan has since graduated. And he's become central to the debate over how to educate the next generation of journalists. He's also become one of the people that helps me follow -- and make sense of -- the changes in journalism.

In my post last week about clips, I also made reference to three things that I think make a college kid worth hiring for an entry level job. And number two on that list was that the student be "self-taught" -- picking up skills that weren't taught as part of the curriculum.
Well Ryan is the king of self taught. And his graduation didn't change his belief that he needs to constantly expand his skill set.
Take a look at this piece from his blog in which he takes "an informal poll on what I should learn next."

(Personal note: I experienced some problems with email last week. Several hundred old emails were lost. And for about 24 hours or so, new incoming emails simply disappeared. The problem seems to be resolved. But if you sent something to me last week and didn't get a response, please try again. Thanks.)

tags: journalism, b2b, media, trade press, magazines, newsletters, business media, journalism education

New sites about student journalism

One of my favorite new bloggers is Ryan Sholin, who writes about his experiences as a journalism student. What I like most about Ryan is that he seems genuinely excited by this profession. And unlike so many people I meet in newsrooms, he seems interested in learning how to get better at his trade.
Take a look at this post or this or this funny little one to get a feel for his work.

Yesterday Ryan pointed me toward a site that may become another of my favorites -- campusbyline, a two-man operation that aims to highlight the best in college media. And as I took a look through it, I came across this post about the Princeton Review's rankings of college newspapers.
That post links to a related article in the University of Arizona's student newspaper, and suggests a link between the article's writer and a source quoted in the story. That raises an all-new ethics question for me: Should a journalist disclose that a source is a "friend" on a social-networking site? My gut instinct is to err on the side of transparency and say "yes." But I'll be curious to see what other folks say.

tags: journalism, b2b, media, trade press, magazines, newsletters, business media, journalism education

More on the next crop of journalists

Leonard Witt at PJNet is concerned by some of the advice that I, Bryan Murley, Doug Fisher and Rob Curley give journalism students.
This is important stuff. And if you care about the future of our industry, you should be involved in this discussion.

If you haven't been following this debate, you can read my original post here.
Check out what Leonard said here.
Read Rob's response here.
Read Doug's original post and his response to Leonard here.

I responded in a comment to Leonard's blog. I've posted a copy of that comment below:
Len,
I think it should be clear by now that none of the folks you mention in your post believe that multimedia skills replace writing skills. This isn’t an either/or issue. (On the other hand, I do believe that reporting skills trump all other skills. Being a good reporter requires a particular personality type. I can’t teach that. I can, however, teach anyone to tell a story in adequate fashion. Many professional outfits feel the same way. For example, Bloomberg News requires that every journalist they hire — even those with decades of experience — attend a month-long program where they learn to tell stories in the Bloomberg style. )
What Rob, Doug, Bryan, Ryan and I are talking about is what students need to know in order to land a job. And the simple truth is that a kid who “only wants to be a writer” is unemployable.
Life in the working media today is hard. Competition is fierce. The hours are long. And the single most valuable thing an employee can bring to the table is flexibility.
I know dozens and dozens of very talented “writers” with decades of experience that have lost their jobs in recent years. I’m sure you do too. And it’s insane to expect that an industry that has laid off thousands of 40-year-old “writers” would be interested in hiring 22-year -old “writers.”
We expect something more from the next generation. We expect basic skills in Web journalism.
There is also another ugly truth here. I’ve met these kids. I’ve read their clips. And, as Rob Curley said, “they're not nearly as hot as they think they are.”
When I meet someone who “only wants to be a writer,” this is what I tell him:
1. Good luck.
2. Sell your work. If you have any writing ability at all, you should be able to sell your stuff on a freelance basis. A byline in the college paper doesn’t make you a writer. If you haven’t sold some pieces by your senior year, you either can’t write or you don’t work hard enough.
3. Find a way to pay the bills. Because no one I know will hire you as a journalist. Just like a struggling actor, get a job as a waiter and practice your craft in your free time.
4. If writing is the only thing you want to do, then write. Do it every day. Try to do it well. Do it because it makes you happy. But don’t expect me or my clients to subsidize your passion with a paycheck and health insurance. We’re not in the writing business. We’re in the journalism business.

For more on this topic, check out what Chris O'Brien at PBS' MediaShift said. And read what John Robinson at the Greensboro News & Record said.
Make sure you check out this advice from journalism student Sean Blanda.
And if you want to read the work of a 23-year-old who "gets it," check out Pat Thornton.

tags: journalism, b2b, media, trade press, magazines, newsletters, business media, journalism education

Getting wired and getting funded

If you're a journalist who believes, as I do, that the best way to improve your skills is to teach yourself rather than wait for the boss to invest more money in you, there are a couple of interesting announcements today.

First, check out Wired Journalists, a social-networking and information-sharing site born in the wake of Howard Owens' call for non-wired journalists to learn the skills of new media.
Wired Journalists has been in beta for a few weeks now (I was the seventh person to join.) But now it's open to the world.
You can read Howard's announcement here.
Read Ryan Sholin's take here.
Check out Zac Echola's thoughts here.
I'm looking forward to seeing more folks from the world of B2B journalism on the site soon. So if you're willing to share what you know, and willing to learn more, join Wired Journalists.

Second, longtime readers of this blog know that I'm a big fan of WordPress, the content-management system popular with thousands of bloggers. I've long argued that WordPress and similar open-source systems are vastly superior to the systems used by most publishers.
Now comes news that WordPress has landed $29 million in new financing ... including an investment from the New York Times.
Check out Matthew Ingram's thoughts on the deal here.
Read Wall Street Journal coverage here.
For an earlier post of mine on WordPress, click here.

tags: journalism, b2b, media, trade press, magazines, newsletters, business media

Announcements and milestones

I've been running around like a crazy man for the past few days ... working, decorating my new apartment, selling my car, meeting with clients, pitching for new business and exploring my new neighborhood with my daughter. As a result, I haven't done much blogging. So there are a few things I haven't had a chance to make note of until now.

First, I want to congratulate Ryan, Zac, Howard and everyone else involved with Wired Journalists. Some 700 of our peers have already joined this new social network for journalists who want to improve their new media skills. If you haven't signed up, do so now.

Second, the global B2B journalism association known as TABPI (Trade, Association and Business Publications International) has launched its first spinoff unit outside the United States. TABPI South Africa will be run by Louise Marsland of Bizcommunity.com and Natalia Thomson of Now Media. Many members of TABPI and ASBPE will remember Natalia as one of the first international winners of those groups' Young Leaders Scholarship.

Third, Speaking of the Young Leaders Scholarship, the deadline for this year's application is March 3. Winners will get a chance to travel to the ASBPE convention in Kansas City in July. And since I'm the keynote speaker there this year, I think that's a really, really great prize.

Fourth, speaking of deadlines, B2B editors from around the world have until March 5 to enter TABPI's Tabbie awards for the best in trade journalism editorial and design.

Fifth, I recently noticed that this blog has broken the top 100,000 level on Technorati. In a world with as many as 57 million blogs, I'm pretty pleased by that. Granted, a good portion of the blogosphere is spam, gibberish and crap. But there are also bloggers far more talented than I that have not been lucky enough to attract as much attention as I have. So I want to thank everyone who has ever read, commented upon or linked to this blog.
Making it to the top-tier of the blogging world is akin to being named the prima ballerina in the Boise Ballet. It's hardly the Bolshoi, but I still feel like dancing.

tags: journalism, b2b, media, trade press, magazines, newsletters, business media

What We Know Now

We're in a strange position in B2B journalism in 2008.
As the Web has grown, altering forever the business and art of publishing, B2B has sometimes taken the lead.
We are far ahead of our peers in the newspaper, TV and consumer magazine world in some areas. Other times we languish far behind.

In two areas in particular, B2B has shown the way to the future:
1. No other area of journalism does a better job of producing (and selling) data on the Web.
2. No other area of journalism is doing a better job of moving to Web-only -- eliminating inefficient print pubs to cut costs while preserving brands online.

But it would be misleading to suggest that all of B2B has taken to the Web faster than the rest of journalism. We have publications (and entire companies) that trail the overall journalism industry. And these slower moving publications are filled with publishers, editors and salespeople who cannot or will not see that the fundamentals of the business model have changed. These folks are often hardworking, bright and ambitious, but they nonetheless remain delusional about the level of change that is needed.
You can tell them that adding some online bells and whistles isn't enough. You can tell them that offering a digital edition isn't enough. You can tell them that running a newsroom on a print-publishing schedule, while claiming you "get" the Web isn't enough. You can tell them that selling banner ads and buttons isn't enough when new online-only competitors offer advanced metrics, behavioral tracking and lead-gen campaigns.
But they will look at you blankly and say "our readers aren't there yet" or "we don't have the budget" or "we need more training" or one of a thousand other excuses.

I think about the laggards in B2B journalism whenever I read about the extraordinary problems facing the U.S. newspaper industry. I think it's safe to say that daily newspapers have done a worse job than any other media sector in adjusting to the changes of the past few years.
And while every mistake that daily newspapers made has also been made by B2B publications, I would be hard-pressed to name a B2B company that has made as many mistakes as the average daily newspaper.

There's a wonderful piece online today that I would urge everyone in B2B to read. It's by William Lobdell, who left the Los Angeles Times last week after 18 years with the company. Lobdell has published a piece called "42 Things I Know" in which he outlines the mistakes made by the Times.
The Times is the poster boy for how not to adjust to the Web. It seems less likely every day that the thing can even survive. And there are lessons to be learned in studying what went wrong.
Take a look at Lobdell's piece (tip of the hat to Ryan for pointing me to Lobdell with his tweet of this morning.) Then ask yourself some hard questions about your publication, your company and your career. And if you're with a print-first, or -- God forbid -- a print-only B2B publication, ask yourself, as Lobdell did, if it has "become riskier to stay than to go."

tags: journalism, b2b, media, trade press, magazines, newsletters, business media, web-first publishing, advertising

Responses to "You cannot train someone to be part of a culture"

My post from a few days ago in which I urged "employers not to offer any training in Web journalism" generated some interesting responses.
If you care about these issues, I'd urge you to take a look at what others are saying.

Rene` Edde said she had "an aha! moment" and that she "can’t help but to agree with Conley that the industry as a whole is way past teaching people the basics" of Web journalism. But Rene` has mixed feelings about cutting off the dinsoaurs. Take a look at her post here.

Zac Echola says he agrees to a degree, but wonders if we're "at this point yet."

Mindy McAdams said my claim that there's no room left for Web newbies left her "feeling very conflicted."

Steve Yelvington says I'm "right that any journalist who hasn't made the effort to keep up with the real world isn't worth keeping on board." But Steve disagrees with my call to end training. You can see his post here. (Note: I think the stuff I said in the comments section of my original post probably bring Steve and I closer to agreement.)

Dan Gillmor writes that there is a reason for my "apparent madness," but that he doesn't "entirely agree with it." Read his thoughts here.

Finally, take a look at what David Cohn has to say. David is not responding to anything that I've written. But he seems to be feeling some of the same frustration that I am when he says "I think the time for evangelizing is over." (Thanks to Ryan, who thinks it's still worth the effort to train the dinosaurs, for pointing me to David's post.)

tags: journalism, b2b, media, trade press, magazines, newsletters, business media

Reading for a long weekend

I, like a good portion of the country, am trying to finish off a few projects today so I can begin the long holiday weekend.
I won't be posting to this blog until sometime next week, unless something truly remarkable happens in the world of B2B.
But if you're the type who will spend this weekend reading on the computer rather than reading by the beach, allow me to share some of the blogs that I've recently added to my newsreader.

Longtime readers of this blog know I'm still in mourning over the closure of CMO Magazine. If you shared my love of that publication, you may want to follow the work of Rob O'Regan, founding Editor in Chief of CMO. Check out his blog, called Magnosticism.

I spent a good portion of this summer waging a battle against the use of annoying and unethical ads in the world of B2B publishing. Now Ryan Block, editor in chief of Engadget, one of my favorite online-only publications, has taken up the fight. You can read his open letter to the industry here, and check out the rest of his blog here.

Just last week I wrote at length about the rise of content marketing. And I get the feeling I'll be writing more about this subject soon. There are opportunities here for B2B. But there are challenges too. If you want to follow this trend, check out the Junta42 Blog.

tags: journalism, b2b, media, trade press, magazines, newsletters, business media, content marketing