Ethics and awards

There are few things in journalism I find as absurd or as dangerous as the notion that publishing on a computer screen rather than on a piece of paper exempts us from the norms of ethical behavior. Yet it seems that nearly every day someone makes exactly that claim.
Consider, if you will, the case of Bambi Francisco at MarketWatch. Francisco has left her job after it became clear that she had violated the ethical standards of parent company Dow Jones. And although I have no intention of defending Francisco's actions, it should be pretty clear that she was given "permission" to turn her back on the ethics guidelines by her boss, who has said "the rigid rules of the past may not always apply to the new media."
(For more on the Francisco scandal, check out what Matthew Ingram and Staci Kramer have to say.)

If I have accomplished nothing else in writing this blog, I would like to think that I've helped to remind the world of B2B journalism that the rigid rules of the past do apply to new media. Or, as I've said in earlier writings and in public appearances, "the rules haven't changed online, and you shouldn't let them."

So it pleases me to see that the American Society of Business Publication Editors has been named to the Folio 40 list for having "put together one of the most comprehensive editorial ethics guidelines for online."
Folio magazine is correct: "few organizations have tackled the subject of online ethics as thoroughly as the American Society of Business Publication Editors did in the May 2006 release of its updated ethics guide." I congratulate ASBPE for the honor. And I applaud Folio for naming the association to the Folio 40.

(Disclosure One: Bambi Francisco and I worked together briefly at CNNfn, the financial news network of CNN, which now exists only as CNNMoney. I don't remember her well. And she may not remember me at all. But in the time we worked together, I thought of her as both professional and ethical.
Disclosure Two: Longtime readers may remember that I began urging ASBPE to update its ethics policy roughly two years ago. The first reference I can find to that call is in this post from July 2005. And thus I feel some pride in ASBPE's accomplishment. To read my reaction to the new guidelines in May of last year, click here.)

tags: journalism, b2b, media, trade press, magazines, newsletters, business media, journalism ethics, advertising

eWeek retreats in ads-within-edit scandal

A few anonymous emails and one anonymous commenter tell me that eWeek has come to its senses.
The publication seems to have ended its offensive practice of inserting ads in the editorial.
If you're new to this issue, you can read my initial post on the problem here, or click here to read of my dismay to find that eWeek was a finalist for a Neal Award.

Now it's worth noting that eWeek hasn't officially announced that it's pulling the IntelliTXT ads. I asked Eric Lundquist, VP/editorial director at eWeek, for a comment several weeks ago. But I never received a response. Nonetheless, my anonymous friends tell me the links are gone. And as I take a quick look through the site, I can find no evidence they ever existed.

I'm thrilled by this development. And I want to thank anyone and everyone at eWeek that raised their voices against the ads. I also want to thank all of you who sent emails, posted comments and wrote pieces of your own about the scandal. Together you have made it clear -- again -- that the journalists of B2B will not compromise over ethics. Together you have reminded our industry -- again -- that the rules don't change just because a publication is online rather than in print.

For David Shaw's take on eWeek, click here.
Check out Matt McAlister's thoughts here.

tags: journalism, b2b, media, trade press, magazines, newsletters, business media

Violating our ethics policy doesn't break our rules

Sara Sheadel at the ABM blog has written a response to my post yesterday in which I noted my disappointment that eWeek.com was a finalist for a Neal Award despite being in violation of ABM's ethics guidelines.

Take a moment to read what Sara says. You'll see that although it's unclear if the judges knew that eWeek was in violation, there is a larger problem here. It seems that although it's against the Neal rules for a print publication to violate the ethics guidelines, it's not yet against the rules for an online publication to do so.
Sara says she's "going to wager a guess that these rules may change next year. "
I'll bet she's right.

(Note: It's now been exactly one week since I asked Eric Lundquist, VP/editorial director at eWeek, for an explanation. I still haven't heard back. Thus I'm revoking the right of every journalist at Ziff Davis to complain that sources don't return their calls.)

tags: journalism, b2b, media, trade press, magazines, entrepreneurial journalism, standalone journalism, newsletters, business media

And the award for most egregious violation of our ethics policy goes to ...

Some congratulations are in order ... and some disdain as well. But let's start with the positives.
American Business Media has released the finalists for its Jesse Neal Business Journalism awards. The Neal awards are among the more prestigious prizes in our industry. And it shouldn't come as a surprise that some of the best publications in our our industry -- Computerworld, CFO and Editor & Publisher, for example -- are among the finalists.
You can take a look at the full list on this pdf.

But when you read that list of finalists, you may find you are as surprised and disappointed as I am to see that eWeek is a finalist for Best Web Site.
Just yesterday I pointed out that eWeek is in violation of ABM's ethics guidelines. And it's beyond me why the screening judges at ABM would think that a site that embarrasses the entire world of B2B journalism should be considered a symbol of what is best in B2B journalism.
And it's not just the ethical failings that should have ruled out eWeek. The simple truth is that Ziff Davis' eWeek.com has other problems as well.
Take a look. Notice the incredibly slow load time. Try to make it to the bottom of the text-filled monstrosity of a home page without your eyes bleeding. This is the sort of site that must give Jakob Nielsen nightmares.
eWeek is also a functional mess. As I write this piece, I see that the link on the home page that is supposed to take me to a blog post about "the Ballmer Era," instead takes me to a slide show about Microsoft Vista.
The thing that is truly saddest about these shortcomings is that much of eWeek is actually quite good. The site does have some of the things that make for compelling online content -- the blogs and slideshows mentioned above, as well as feedback functions on article pages.
But all that is good about eWeek is overshadowed by the fact that the site is ugly, performs poorly and is tainted by unethical behavior.
(It's worth noting that one of the other finalists for Best Web site is Forbes, where the staff has fought and won a battle against IntelliTXT links.)

So what explains the appearance of eWeek on the ABM list of finalists?
Perhaps the screening judges are unaware of the IntelliTXT problem. Or perhaps the IntelliTXT links began to appear after the judges made their selections (I'm unsure when they first appeared. I became aware of them last week.) That would certainly make more sense than the alternative explanation: that the judges are unfamiliar with best practices in online design and editorial.

Speaking of best practices, Prescott Shibles says the reason three publications in the Prism stable are among the nominees is because they "all focus on editorial integrity." And interestingly, Shibles says that strengthening the line between editorial and advertising has enhanced revenue, not hurt it.

To take a look at ABM's Editorial Code of Ethics, read this pdf file. Make note that ABM is about as clear as can be on the subject of IntelliTXT ads in editorial copy. "Hypertext links that appear within the editorial content of a site, including those within graphics, must be solely at the discretion of the editors. Links within editorial should never be paid for by advertisers."

To read what I thought of last year's winners of the Neal Awards, click here.

And finally, if someone you work with someone who represents the best in B2B ethics, make sure you nominate them for the Timothy White Award for Editorial Integrity. The deadline is Feb. 1.

tags: journalism, b2b, media, trade press, magazines, newsletters, business media, advertising, journalism ethics