Outsider at Crain's didn't fit in

When Jeff Bailey resigned as editor of Crain's Chicago Business last week, I didn't think it was relevant to this blog. Although Crain owns a ton of B2B properties, the publication Bailey helmed was part of a different, although related world -- business magazines for consumers.
But an article in the Chicago Tribune made me rethink my position. According to the Tribune, part of Bailey's problem appears to be that he alienated his staff. Editorial employees were working "longer hours" to keep up with Bailey, a former Wall Street Journal staffer who was at his desk early, late and on weekends.
Bailey was a departure for Crain -- an outsider, rather than someone who rose through the ranks of the company. And it seems that Bailey brought with him the sort of obsessive, striving, money-oriented, worker-loathing style of big media.
I've done my time in big media. I've worked at CNN, Primedia and the mother of all unpleasant newsrooms -- Bloomberg. And I learned to dislike the people who do well in those environments -- sycophants, weaklings, manipulators and ego-crazed moguls. One of the things I love about B2B publishing -- one of the things that has brought me back to this world time and time again -- is that the smaller, often family-owned companies that dominate the field don't see a conflict between success and their workers' happiness.
And so I'm pleased to see that a B2B company has seemingly turned its back on the win-at- all-costs style of big media.

Primedia earnings rise, but not for B2B

Primedia says its net earnings rose to $13.5 million in the fourth quarter from $9 million a year earlier. The company gives the credit to its "enthusiast" unit, which includes magazines such as "Snowboarder" and "In-Fisherman."
But if you exclude earnings from the company's About unit, which it has agreed to sell to the N.Y. Times, then things look a little different -- revenue for all of 2004 is essentially flat, showing a climb of only 0.2%.
Things certainly don't look good in the B2B unit, where I once worked.
In the fourth quarter, total B2B revenue rose 5.2% compared with a year earlier. But despite years of layoffs and cost-cutting moves, expenses rose 8.4%. That leaves segment EBITDA -- the measure by which Primedia prefers to be judged -- down 2.9% in the quarter. Across the entire company, excluding About revenue, then segment EBITDA is down 2.6% for the year.
So what's next? If past is prologue, then expect another round of layoffs, more ill-conceived initiatives to "drive revenue", and another management shakeup.

Wicks buys magazine for corporate lawyers

Wicks Business Information has purchased a monthly magazine that serves corporate lawyers. Corporate Legal Times, based in Chicago, was founded in 1991 -- one of dozens of law-focused B2B publications that hoped to duplicate the success of The American Lawyer.
Only a handful of administrative jobs are heading to Wicks' headquarters in Fairfield, Conn. The rest of the staff, including the five-person editorial team, will remain in the Windy City.

Location, location, location

I spent much of the long weekend in the Berkshires in Western Massachusetts, perhaps the prettiest place on earth. It's home to much of what I treasure: the music of Tanglewood, the yoga retreat known as Kripalu, and the mountains themselves. And, as I was reminded early on Sunday morning as I passed through downtown Pittsfield, the Berkshires are also home to Laurin Publishing. Laurin, owner of B2B titles such as Photonics Spectra, has offices on the second floor of a building overlooking the town square.
Laurin recognizes that perhaps the greatest draw it has for B2B journalists is its location. When the company runs ads seeking reporters, it always plays up the beauty of its Berkshires home.
Location is the advantage that many trade-journalism companies have in the recruiting battle. And I'm always surprised how few of them seem to understand that.
Here in New York, where I live, B2B publishers must often choose from the bottom of the barrel of available journalists. The mainstream press offers more money and more prestige. As a result, the great unspoken truth is that B2B journalism in New York and other media centers is often the domain of second-rate practitioners.
The luckiest B2B publishers are based in places where the locale can lure top-tier recruits.
Think of Laurin in the Berkshires, Wicks in Fairfield, Conn., and NTP in Latham, N.Y.
And I've always said the best location for a B2B publisher is the suburbs of Kansas City, where Vance, Primedia Business and Ascend all operate. The area has cheap housing, good schools and offers a low-stress lifestyle. Most importantly, the University of Missouri and the University of Kansas -- both among the top five journalism schools in the country -- are just two hours away. Hundreds of talented kids are available for recruiting every year. And many of them are locals who don't want to leave the area. As a result, local B2B publishers can pick and choose among talented and well-trained journalism students. My friends in New York hate to hear it, but the truth is that much of the best B2B journalism is being practiced in Kansas City, not Manhattan.

Post Office B2B magazine

The U.S. Postal Service is becoming a B2B publisher. "Deliver" is a bimonthly magazine aimed at executives in the direct-marketing industry. Some 350,000 copies were mailed this week, the post office says. That seems to be an extraordinarlily high number. PrimediaBusiness' "Direct" magazine, which serves the same market, has a circulation of only 46,527. So I'm left wondering if the postal service understands the "controlled" part of controlled circulation.
Addendum: Rex Hammock at Rexblog wrote to tell me about another, more detailed article about "Deliver." In this piece, the reporter says the magazine will send those 350,000 copies to "CEOs, corporate marketers and their creative agencies." That may be a broad enough pool of people to account for those circulation numbers.

N.Y. Times buys About

Well I was right about this one. When word came a few weeks ago that About.com was for sale, I predicted the New York Times would buy it. That's exactly what has happened. But before I start patting myself on the back, I'll admit to being shocked by the price the Times will pay -- some $410 million.
For extensive coverage, take a look at paidcontent's take on the sale. Rafat shares my view that part of the reason the Times is interested is that the newspaper giant has been slow to respond to the blog movement. About is the grandfather of "citizen journalism." So the purchase pushes the Times to the forefront of the phenomenon. The other obvious justification for the deal is the growing importance of online advertising.
The lessons here for trade journalists are two-fold. First, if your publisher isn't focused on generating revenue from online ads, then you need to find a new publisher. Second, if you haven't established an ongoing, digital "conversation" with your readers, then your publisher needs to find a new you.
ADDENDUM: I'm flattered that my prediction about the N.Y. Times deal won me some praise on David Shaw's B2B blog.

Editorial integrity award

Given my recent complaints about journalists who also sell advertising, I want to offer some praise to a journalist who performs his job with honor. Whitney Sielaff, publisher and editorial director of VNU's National Jeweler magazine, has won the Timothy White Award for editorial integrity among B2B journalists.
I've mentioned National Jeweler here before, taking note of the crisp writing style at the publication. But the Timothy White Award is for ethics, not for prose. Sielaff is a worthy recipient. According to American Business Media, which oversees the award program, Sielaff's "history of active campaigning for objective reporting and a firm separation of church and state dates back to 1989" when he exposed a program by diamond supplier De Beers to manipulate supply and prices. Sielaff has also developed a code of ethics to uphold journalism ethics at VNU.
Congratulations Whitney!

tags: journalism, b2b, media, trade press, magazines, advertising, newsletters, business media, journalism ethics

More on old-time journalism

David Shaw has some interesting comments about my recent post on old-time trade journalism, in which I said I was furious to find that reporters at the Waterways Journal were selling advertisements. David agrees, but reminds me there are vital business functions at a magazine that editorial staff should be engaged in. Check it out.

New magazines

Magazines -- there may not be another industry in the U.S. where so many new products launch every year. Magazine Publishers of America has listed some of the debuts from 2004 on its website. As you'd expect, most of the launches are consumer mags, and most are aimed at "affluent" audiences. But take a look through the list. There are a few interesting titles in B2B, including 'Revenue" and "CMO Magazine."
For further details on magazine launches, check out the site of Mr. Magazine, who was recently named chairman of the University of Mississippi's journalism program.

Competing against former employers

Here's a story that should gladden the heart of any journalist who ever thought he was smarter than his bosses. The former editor and managing editor of The Chronicle of Higher Education have gone into competition against their ex bosses. The journalists have launched insidehighered.com, a free, Web-only publication to rival the paid-subscription Chronicle, a specialized publication serving academics and university administrators. In addition to being less "stodgy" than the Chronicle, insidehighered promises to reach a broader audience by targeting grad students and smaller institutions.

Old-time trade journalism

I'll admit to having a soft spot for "The Waterways Journal." I've been reading it for decades now, starting when I was a young transportation reporter for the "Journal of Commerce." The WJ has its flaws -- it runs ads on the front page, tends to be such a cheerleader for the industry it covers (inland barges) that it reads more like a press release than a magazine, and it has the ugliest layout of any publication in my mailbox. But WJ has a relationship with its readers -- and with the rivers on which those readers make their living -- that any trade publisher should envy. The WJ has been publishing since 1887, writing about the folks who move freight along the waterways. And in the process, WJ has turned trade journalism into something akin to folk art. Each issue features a look at days long gone through photos of paddlewheelers and early steamers. There's a section each week on what WJ wrote about in the past (100 years ago this week the magazine reported on what was believed to be the first collision in history between a boat and a train! The train hit an elevated stage plank of the Reese Lee as it moved through a canal.)
But soft spot or not, I was furious when I read this week's edition of WJ. In an article on page 4, the WJ announced the retirement of William Evans Jr. who has been WJ's reporter on the Gulf Coast for more than 25 years. I have vague memories of meeting Bill at an event or two, and I remember him as a likeable man. But in the article about his retirement it says "While covering river news, Evans also actively represented the business side of The Waterways Journal, selling advertising..."
Selling advertising! While covering the news!
Now there may not be much I can do to convince folks at WJ that such activity is simply and utterly unethical. I'd guess that they aren't embarrassed by what they have done. But I did want to take a moment to tell people at WJ that I and other B2B journalists around the country are embarrased for you.
Full disclosure: Many of WJ's journalists have been covering transportation for most of their lives. Carlo Salzano, who writes about federal regulation of the rivers, was one of my first bosses in the business. He was an editor at Traffic World magazine, which also covered the freight industry, when I was a reporter there in the early 1980s. I haven't spoken to him in more than 15 years, but I'd be willing to bet good money that Carlo has never sold an ad in his life.

tags: journalism, b2b, media, trade press, magazines, advertising, newsletters, business media, journalism ethics

Lebhar-Friedman to buy Dowden

Lebhar-Friedman, the privately held parent of such B2B magazines for the retail industry as "Drug Store News" and "Chain Store Age," plans to buy Dowden Health Media. Dowden serves the medical world with newsletters and magazines such as "Contemporary Surgery." Dowden's journalists won't have to relocate to L-F's offices in New York City. According to a story in Folio magazine, Dowden will operate as a standalone subsidiary and will keep its offices in Montvale, N.J.

Wal-Mart news service

I just love this idea! VNU has launched a news service dedicated entirely to developments at the world's largest retailer. VNUsmartsupplier.com will cater to those thousands and thousands of businesses that sell to Wal-Mart. The site will offer original content on marketing, logistics and similar issues. Editors have also archived articles from such retail-focused magazines in the VNU family as Progressive Grocer and Convenience Store News.
Check here for details, but be advised. The site wasn't up yet when I published this post.

Advanstar veteran on B2B hunt

Robert Krakoff, the former chief executive officer of Advanstar, is looking to buy B2B media properties. And he has plenty of cash. Krakoff has formed a partnership with multibillion-dollar investment fund Blackstone Group to look for acquisition opportunities. (Click here for details on my least favorite Web site.)
There's been speculation in the B2B world that Mediapost is ripe for a takeover.
Other possible targets include almost anything owned by debt-burdened Primedia Business.
For a look at how Advanstar was run when it had debt problems, look to this insider view.

Mediaweek site redesign

Mediaweek has redesigned its Web site. And I couldn't be happier. The new version is crisp, professional and demonstrates an understanding of Web design. The old site was...well...one of the blandest, ugliest properties in B2B publishing.
I'll take some credit for the changes, since I've been pushing for improvements for awhile now.
Click here to see the new look. Note that the site is loading slowly and will give you a glimpse of the unattractive old version before the new property appears.

About.com for sale

Primedia is selling About.com. Potential bidders include AOL, Google and the New York Times. Before I say another word, it's time for some disclosures. I was a producer at CNN's online division when parent company Time Warner merged with AOL. It was a disaster. I fled in the ensuing bloodbath of fiefdom feuds. I landed a job as an executive producer at About.com, a compendium of Web sites with a citizen journalism bent. I was still at About when it was purchased by Primedia. I moved up the ladder at the new company, eventually winding up a vice president.
But the merger didn't work. The culture clash between magazine "professionals" and online "entrepreneurs" was intense. Civility was rare. My tiny corner of the Primedia world was even stranger. Primedia had earlier purchased the Intertec collection of B2B magazines. And those properties were being overseen by Industryclick, an online venture powered by arrogance that mimicked the early business model of Verticalnet. My position required that I deal with everyone -- Primedia big-wigs, About.com guides, trade-publication reporters, Industryclick codewriters and more mid-level executives than I could count. And everyone seemed to strongly dislike everyone else.
The About/Primedia merger was a disaster. And I'm glad to see the deal is at last unraveling. At this point, the sale will have little to no effect on B2B. Kelly Conlin put an end to the attempts to integrate magazine and web operations. And Primedia separated its trade-publishing business from its consumer properties. The online wings of the B2B unit are gone -- Industryclick, ABZ, Digibid, etc. Web sites, email newsletters, etc. are now run from within Primedia Business by the exceedingly talented Prescott Shibles, who worked for me back in the old days.
I'm going to bet that the N.Y. Times winds up buying About. The Times has been late in adopting the ethos of citizen journalism. Buying About would give them a leap forward. More importantly, About is the king of the targeted ad. And newspapers need new advertising revenue sources now that Craigslist is taking over the classified business.

Redundant names

National Trade Publications, a family-owned company based in upstate New York in the town of Latham, is changing its name. Henceforth the company, which publishes titles such as "Professional Carwashing & Detailing" and "Cleaning and Maintenance Management," will be called NTP Media. The new moniker is meant to convey that the company has moved beyond print into Web properties, e-mail newsletters and research services.
The new name seems redundant to me. Publications are media, and until folks forget what NTP stands for, the company is likely to be known as National Trade Publications Media.
That's still considerably better than when some genius at Primedia decided to change the title of that company's B2B unit to the hilariously redundant -- Primedia Business Magazines and Media.
I worked there at the time. And to add to the redundancy silliness, my title was changed to vice president for online content and editorial.

Best of the Web

I was happy to find that WardsAuto.com had won the Best of the Web award for premium sites from min magazine. The revamp of the Wards properties a few years ago nearly killed some of the most talented people on my team at Primedia Business. It's good to know the work paid off. (Disclaimer: I still hate the look of the public version of WardsAuto with its strange spacing, unnecessary time coding and bland colors -- all the result of the in-house content management system I've complained about before.)
And I'm thrilled that WardsAuto beat out Variety.com. Regular readers of this blog know I can't stand that property.
One of the winners of min's Editorial Excellence award is VNU's NationalJewler.com. Please take a look at the writing on this site. It's clean, crisp, news-oriented and free of cliches. It's simply lovely.
For the full list of min's winners, click here.
And while you're at it, bookmark this B2B site from one of min's creators.

Pass the tissue

Paperloop has sold Tissue World magazine and three related tradeshows to United Business Media. Tissue World, which covers the toilet-tissue manufacturing industry, will become part of UBM's CMP Asia division, a move that highlights UBM's belief that there's growth to be found in B2B industries in Asia. One of the shows that UBM bought is an annual event held in China.
Paperloop will retain the Pulp&Paper family of publications.

Deals and errors

Folio: has a special feature this month on the top magazine deals of 2004, including the sale of Thomson Media, parent of the Bond Buyer and American Banker; a purchase by a group of displaced Primedia Business executives; and the sale of Hart Publications.
Check out the series. There's a lot to be learned there.
There's also something to be learned from seeing the absolute mess of errors that these articles contain. Take a look. Note the run-on words throughout. The very first sentence of the piece about Hart contains such errors as "fundmanaged," "investmentteam" and "variouslyreported."
That's a result of the shovelware that Primedia uses to move magazine copy on to the Web site. Back when I was a vice president at Primedia, I had many an argument with other executives about the absolute uselessness of our in-house software system. I also had a slew of disappointing conversations with editorial staff who didn't think they should have to clean up the copy once it arrived on the Web page.
Here's some advice. Never use shovelware. And always take responsibility for the final product.
Let's hope that Folio's new owners get this problem solved.

Getting rich in B2B

In our little corner of the journalism world, no one has had more success than Pat McGovern. And no one in any corner of journalism has been more modest about it. Media moguls are noted for boorish, piggish, spotlight-grabbing behaviors. But McGovern, founder and chief executive officer of IDG, has a reputation not only for brilliance, but for modesty. (Click here and scroll down the page for a little about his reclusive nature.)
So when I heard that McGovern won the Henry Johnson Fisher award from the Magazine Publishers of America, I applauded.
The Philadelphia-born McGovern has built a $2 billion fortune in trade journalism. And he's produced some of the most influential titles in the game.
So where does billionaire McGovern suggest that mere thousandaire journalists such as us look for wealth and prestige? Overseas.

Mold magazine

Key Communications, a B2B publisher in Garrisonville, VA, is launching a magazine for the building trade called "Mold and Moisture Management."
I'll try not to be snide about the press release, which says the controlled-circulation publication "debuted to excellent reviews." Public-relations writing is supposed to be a bit over-the-top.
Journalism writing is supposed to be something else entirely. And I trust that the all-woman editorial staff at Mold has the skill to create a magazine free of hyperbole.
Mold joins other Key publications such as USGlass and Shelter.

Vance sells three titles

Vance Publishing, a family-owned B2B company based in Lincolnshire, Ill., plans to sell three of its agricultural magazines. Vance has put Cotton Farming, Rice Farming and The Peanut Grower on the auction block as part of a plan to reorganize the company.
Under the new structure, Vance's agricultural holdings will be split between two units, both based at Vance's offices in the Kansas City suburb of Lenexa, KS. The Packer newspaper, where I was once a senior writer, Produce Merchandising magazine and related products will make up the produce unit. A second unit will consist of animal-food publications including Pork. Other Vance publications such as Modern Salon and Closets are unaffected by the change.

Neal Award finalists

American Business Media has released the list of finalists for this year's Neal Awards. IDG picked up the most nominations -- 10. VNU Business received nine. My former employer, Primedia Business, is in a three-way tie for fourth place with six finalists.
I'm particularly pleased to see Registered Rep magazine get a nod for Best Single Issue of a magazine. I was at Primedia when Geoff Lewis overhauled that book from top to bottom. He and his staff created a top-tier publication from an embarrassing, albeit profitable, magazine aimed at the low end of the investment sales business.
I'm shocked to see that Variety is a finalist for Best Web Site. Doesn't anyone at ABM ever visit that site? It's a mess of cluttered design and poor taxonomy. And it crashes more than any other B2B site I visit. If you're working on a Web site, ignore Variety and take a look at the Eyetrack study.
Check out the full list of Neal Award finalists here.

Ask for that pay raise

It may be a good time to ask for that pay raise. B2B ad pages rose 3.7% in November as compared with a year earlier. Advertising revenue increased 7% in the same period, according to a Business Information Network report released by American Business Media.
Take a look at the breakdown. If your niche did well, hit up the boss for some more cash.

Douglas buys Briefings Group

Douglas Publications, owner of B2B magazines such as American Painting Contractor, has purchased the Briefings Publishing Group from Wicks Business Information.
Given that Briefings has its office in Alexandria, Va., and that Douglas's headquarters are in Richmond, Va., there's likely to be some worry about job loss at the Briefings Group.
But Douglas says it intends to keep the Alexandria office.
Smart folks at the Briefings Group may want to try and transfer to a new job at Wicks's headquarters in Fairfield. That little Connecticut village on the Atlantic coastline has two colleges, a cute downtown and one of my favorite coffeeshops in the Northeast.

Feeling OK?

A new study confirms what most of us have known for a long time. Practicing journalism is bad for your health. The Chinese Physician's Association studied 1,182 reporters in Beijing and found that only 28 of them were healthy. The most common ailment was chronic exhaustion, which was reported by 84.2% of the research subjects.
Now things may be worse in China, but there's no denying that bad health is common among journalists around the world. Take a look around your newsroom, and note how many folks are obese, reek of cigarettes or appear to suffer from a stress-related mental health issue.
The problem may be that a reckless disregard for health is part of the journalist persona. Nowadays I practice yoga. I don't drink or smoke. But I first fell in love with this industry when I saw the borderline depravity of the Boston Globe's newsroom in the early 1970s. I was just a kid, but there was something about the chain-smoking, wise-cracking men, bent over their typewriters, complaining about hangovers and local politicians, that I found compelling.

Exec resurfaces

Dan Ramella, who was pushed out of his job as president of Penton Media in a corporate restructuring last summer, has launched a new company and a new trade magazine. Harbor Communications will publish Club & Resort Business, a monthly B2b title for golf club management. Ramella's new company is based in the Cleveland area, just like Penton. So expect a lot of raiding of quality Penton employees.

Ethics hotline

I've heard it argued...and argued effectively...that journalists in the specialized press face more ethical pressure than do mainstream journalists. Many B2B publications are dependent on a small group of advertisers, and some B2B publishers have difficulty separating editorial and advertising functions.
When you find yourself in the middle of an ethical debate -- and any good journalist will at least once in his career -- there's a new place to turn for help.
The Ethics AdviceLine for Journalists is run by two media organizations and The Center for Ethics and Social Justice at Loyola University Chicago. Given that I'm a journalist, and a Jesuit-educated one at that, it's no wonder that I'm thrilled by this idea.

Ex -Primedia exec

There goes another one. Tom Fogarty, vice president of production for Primedia Business, is joining Ascend Media, the Kansas-based company founded by ex-Primedia executives.
It's become an increasingly familiar story in the B2B world. As Primedia, where I was once vice president for online content, deteriorated, it fired staff and sold off properties to pay down its enormous debt load. Companies like Ascend and M10 -- founded by exiled Primedia folks took advantage by buying up their old magazines and raiding Primedia for talent.
It's a story that will brighten the day of anyone who has ever been laid off.

Another rename

Advanstar's Video Store Magazine is changing its name to Home Media Retailing. The new title is designed to reflect changes in the industry it covers -- a business where DVD rental companies like Netflix and the video-on-demand services offered by cable providers are displacing the local video store.
Is a similar name change expected for Reed's Video Business?
Video Store Magazine is also changing the name of its web site. Thank god. The publication may have had the worst domain name in the B2B world -- Hive4media.com.

Folio: in Chicago

Folio:, another former Primedia Business property that was bought by former Primedia Business executives, is hosting an Entrepreneurial Publishing Summit in Chicago for folks who want to "grow their magazines and their careers."
Although I was lucky enough to speak at the giant Folio Show in New York in November, I won't be able to attend the Chicago event. But even without me, this promises to be interesting for anyone in the B2B world.
And some of the bigger names in trade journalism will be there. Check out the brochure.

International B2B

I expect we'll see a lot more of this sort of thing. Reed Business plans to launch what it calls "a Chinese edition" of "TWICE, This Week In Consumer Electronics," a B2B newspaper for retail operators.
It's unclear what Reed means by a "Chinese edition." Will it be written in English for a U.S. audience? Or in Chinese for readers overseas? Will it be distributed in the U.S.? China? Elsewhere?
Regardless, trade journalists can expect growing demand for news of interest to both China-based exporters and U.S. -based importers.
And those of us who like to think ahead -- and think positively -- will be planning trade publications that cover business in Cuba, Iraq and Palestine.

Launching

There are few things as exciting in our business as the launch of a new publication. If you've been lucky enough to be around for those first few days when a product debuts, you know what I mean. For journalists, it's a chance to recapture some of the joy of those early days in our career when things were new and our potential seemed limitless.
Folio magazine's cover piece this month is Startup Stories, a look at the "opportunities and challeges" faced by six new magazines. Among the featured publications are B2B magazines covering the restauarant, security and energy industries.

B2B junk mail

According to the junk mail I received today, I've been "chosen for a marketing test" by Successful Farming magazine. Under the terms of this test, I get a free two-year subscription to the agrarian monthly if I pay for a one-year subscription.
What is Meredith thinking?
Wouldn't most folks in the direct-mail game know it's a waste of time to send a pitch for a farming magazine to a fourth-floor apartment in Brooklyn?
Maybe these guys should read this interview with Rhonda Hughes of Advanstar.

New trade pub

Helmers Publishing, which owns Supply Chain Systems, has launched a new magazine called Chief Supply Chain Officer. I wish Helmers luck. But I worry that logistics may be the most overcovered area in trade journalism. First and foremost there's the Journal of Commerce, founded by Samuel Morse, inventor of Morse Code. When I was Midwest Bureau Chief for the JoC, it was daily newspaper with offices around the globe. Now it's a tiny weekly magazine -- hurt by competition online and in print. Reed publishes Logistics Management and Supply Chain Management Review. Cyngus has Food Logistics. Primedia Business has related magazines such as Fleet Owner and Modern Bulk Transporter.
These are just a handful of publications that pop to mind. There's dozens more in this space, so you have to worry that the market is more than a wee bit crowded.

Editorial directors

One of my favorite developments in our industry is the emergence of the editorial director. Back when I started this game, there was little room for a trade journalist to advance once he'd become editor-in-chief of his publication. And since many talented people reach that level quickly in the trade press, challenges can be hard to find in the later years.
But now publishers have embraced the idea of an editorial director -- a more seasoned, editorial executive to oversee content at a number of publications. It's a great idea that benefits readers and staff.
For example, check out the background of Thomas Andel. The 25-year publishing veteran has been named editorial director of Advanstar's Paperboard Packaging magazine, Official Board Markets magazine and boxbiz, an electronic newsletter.

More on Publishers Weekly

It looks like the recent hiring of Sara Nelson to run Publishers Weekly may not have begun as smoothly as Reed Business would have liked. But I suspect the N.Y. Times is making more of these early missteps than is needed.
Far more interesting is Nelson's belief that the difference between trade magazines and consumer magazines is blurring. And Nelson sees opportunity by aiming Publishers Weekly at book professionals and book fans alike. "There is a crossover population that we should be able to add to the mix," she said. That may prove to be a great idea.
There are precedents for this B2B/B2C hybid. Advertising Age has always had a small number of non-professional readers. But the giant in this space would have to be Trains magazine, which exists first and foremost to serve that peculiar breed of industry aficionado -- the rail fan.
Publishers Weekly has no time to waste. New competition has arrived from VNU.

NYU's B2B course

Those of us on the editorial side of publishing sometimes don't have the clearest picture of how things operate on the business side. If you've ever wanted to learn more...or if you hope to land a promotion to management...then consider taking this one-day course at New York University.
NYU's "Business of Business-to-Business Publishing" course promises to explain controlled circulation and advertising sales to the uninitiated.
The course also promises to explain how trade magazines differ from consumer magazines in "substantive ways" including "editorial content." That worries me. Look: There are obvious differences between the two styles of writing. For example, most B2B writers use industry jargon with abandon (a practice I abhor, by the way.) But when I hear claims that the differences are "substantive" -- ("We're not the Wall Street Journal, you know.") -- it's usually part of an argument that trade magazines not be held to the same standards as the mainstream press.
And I will always object to such arguments.

VNU Business gets editorial chief

VNU Business Media has named Sid Holt as editorial director. In the newly created position, Holt will be the chief strategist for 52 of the company's B2B titles. It's hard to say what Holt intends to do. I don't know him. He most recently served as executive vice president and editor in chief of VNU's Adweek, and I'm a fan of that product. He also oversaw the relaunch of Editor & Publisher, which marked a huge improvement.
At the top of my list of suggestions for Sid -- do something about the VNU websites! HollywoodReporter.com seems to crash nearly every time I visit it. Mediaweek seems unfocused, terribly understaffed, and operates on some sort of strange late-in-the-day deadline. Brandweek.com is so very uninteresting compared with Brandchannel, one of the prettiest sites on the Web.

Reed hire

Speaking of Reed Business, the company has hired New York Post publishing editor Sara Nelson as editor in chief of Publishers Weekly, the bible of the book-publishing world. Check out her background as described in this press release. She's worked at the New York Observer and Glamour magazine, done some television work, and is married to the production designer of Saturday Night Live. She has the sort of varied background that I love to see in a top editorial executive.

Name change

Reed Business Information, the largest B2B publisher in the U.S., says it has renamed one of its trade magazines. MSI magazine, which covers the IT industry, will be now called Manufacturing Business Technology. Reed says the name change will "better identify the publication's subject matter."
Perhaps someone at Reed can explain why Manufacturing Business Technology's too-cluttered website was still urging people today to subscribe to MSI.
What I hear from folks at Reed is that the company continues to struggle with technology issues. That's surprising to me, given that Reed owns eLogic, one of my favorite content-management systems.

Blog history, part 2

Speak of the devil...Dan Gillmor, the man who has done more than any other to bring participatory journalism to the attention of the mainstream press, has bid farewell to his job in print media. He's also set up his new blog on grassroots journalism. Yesterday's post refers to the remarkable experiment in citizen journalism being conducted by the Greensboro News & Record. I'll be looking for more of Dan's historical analysis of by-the-people journalism. I'll also be looking to see if he shares my belief that the movement is about to shift away from "broadcast" issues -- politics, sports, celebrities -- and shift toward the "narrowcast" fields dominated by the trade press.

Blog history

ABC News has named bloggers "People of the Year." We're all honored, I'm sure, but less so than we would have been if Time Magazine had given us the nod.
Nonetheless, such honors tend to remind me of the inaccuracies that are epidemic in coverage of the blogsphere. Blogging is hardly a new phenomenon. It dates back to the earliest days of the Web, and its first successful manifestation was at About.com.
I was a producer, and later an executive, at About back in the boom years. We had hundreds of "guides" -- an early version of the citizen journalists that populate the blog world -- running hundreds of sites that featured brief articles and links to other sites.
I oversaw two collections of sites in my time there -- the Money team, which covered personal finance, real estate, careers, etc.; and the Industry team, which ran trade-magazine style sites covering purchasing, composite materials, insurance and a few dozen other areas of B2B journalism.
But Jonathan Dube is one of the few in the blogging world to give About its due.

Quality trade publishing

Now this is what I like to see -- an article that sings the praises of a trade publisher for being "controversial" and "edgy." Put aside that the author seems genuinely shocked that a trade pub could be so good -- that's the typical attitude of many in the mainstream press. Instead, focus on the positive here: a publisher committed to quality. "Trade magazines have a bad rap. They're looked at as being low-grade with copy wrapped around ads," according to Steve Kane of Power Trade Media . "We're serious about adding genuine substance to the magazine and doing legitimate journalism."

More awards

As long as we're on the subject of awards, take a look at NEPA's contest for newsletter journalists. The deadline for entries is April 1.

Awards season

It's that time of the year again, when journalists compete for recognition by their peers. Every year the contest deadlines arrive...and every year most of the journalists I know don't get around to entering their work.
Here's the application for the Crain Awards and the entry form for the Timothy White award, courtesy of American Business Media.
Some trade journalists are eligible for the SABEW Best in Business contest. Take a look at the rules before Feb. 1. Trade reporters are also eligible for some categories in the IRE awards. (In the interest of full disclosure: I worked at both SABEW and IRE while at the University of Missouri-Columbia in the early 1980s.)
The deadline for the ASBPE's Awards of Excellence is Jan. 21.
You're already too late for the Neal Awards, but there's still time to get a seat at the March 16 luncheon.

Ascend to buy Medical Communications

Ascend Media is buying Medical World Communications, a publisher of 50 B2B titles. Terms of the deal were not disclosed. Ascend is best known as publisher of Casino Journal.
Of particular interest to me is Ascend's connection to Primedia Business.
Some history is in order here. Ascend is the former Atwood Publishing, which made its mark by publishing limited-run newspapers at trade shows. Primedia Business, where I was once vice president for online content, is the former Intertec Publishing. Atwood and Intertec were both based in the Kansas City suburb of Overland Park, KS.
When I was at Primedia, I suggested a merger between that company and Atwood. But my plan was rejected.
Now Ascend, filled with talented ex-Primedia folks such as Ron Wall and Cameron Bishop, is growing rapidly.
Congratulations folks!
Primedia, on the other hand, continues to suffer.

B2B ad spending to rise

Let's start this blog with something the trade-publishing business hasn't seen much of late -- good news. Media forecaster Jack Myers expects to see a considerable increase in B2B advertising. “Trade magazines, which have been struggling with marginal growth for several years, are projected to see 5 percent growth in 2005,” he said.