As I spoke with journalism students last week, trying to convince them that there was no longer any such thing as a career in print alone, I wish I had known this:
The Morton-Groves Newspaper Newsletter, a B2B publication that covers the newspaper industry, issued a dire warning March 15 saying that time may have run out for publications that haven't adapted to new media. "For those who have not made the transition [by now], technology and market factors may be too strong to enable success," the newsletter said.
And then the newsletter said good-bye ... forever.
After 30 years of covering the newspaper business, Morton-Groves has published its final edition.
You can read the whole thing on this .pdf file, but suffice it to say that Morton-Groves doesn't see much light at the end of the tunnel. (You can also read more about the history of the newsletter on the "Reflections of a Newsosaur" blog, where I first learned that Morton-Groves was no more.)
At the College Media Advisers convention last week, I told students and teachers that it was clear to me that we were seeing the burst of a "content bubble." In an era when everyone can be a publisher, lots of people have become publishers. We're awash in content. Few of us -- even armed with RSS, widgets and content-aggregation services -- can keep up with what's out there.
For many publishers, it's become impossible to survive in a world with so many competitors.
And now, as the bubble bursts, things are getting tougher. The monetary value of content is falling. Companies that are tied to expensive production methods (paper, delivery trucks, outdated CMS systems, large staffs, etc.) are being squeezed into oblivion.
But this is the bubble that may never stop bursting.
The low cost of entry has kept the competitors coming.
And in a global economy, much of the U.S. publishing industry will offshore work in order to keep costs low.
And that is a very, very difficult environment for an entry-level journalist.
Back when I started out in this industry, the value proposition that landed me my first job was simple: volume. For the price of a mid-career journalist, a publisher could hire me and another kid straight out of school. We wouldn't produce work that was on par with that of the established professional, but we would produce more of it.
A student today faces a bleaker equation.
Why would a publisher hire an entry-level reporter at a price that could get him three writers and a designer in Asia? Why would a publisher hire a college kid when there are experts and professionals who will blog for free? Why would anyone pay money for more words in a world where there's already a surplus of words?
But as anyone who reads this blog knows, I see endless opportunities for ambitious journalists in this new environment.
Later this week I'll share my thoughts on what young journalists need to do to thrive in the content bubble.
tags: journalism, b2b, media, trade press, magazines, newsletters, business media, journalism ethics, journalism education
Tuesday, March 20, 2007
Monday, March 19, 2007
An online leader takes the lead
I've been on the road for much of the past two weeks, trying to convince journalism students that their future involves more than a single medium. I told print students they needed to learn to shoot video. I told broadcast kids they needed to learn to write for the Web. I told radio wannabes that they need to take digital photos. In other words, I told everyone that they needed to learn to do everything.
The reason, of course, is because our industry is moving from multiple media to multimedia. And in the very near future, no one will want to hire an entry level journalist with a skill set from the 1970s.
On several occasions, I found myself trying to make my point by reading from this post on my friend Colin Crawford's blog, in which he said that "the absolute dollar growth of (IDG's) online revenues now exceeds the decline in our print revenues."
Now comes word that Colin, long an advocate for an online-centered approach to publishing, is taking on a new role at IDG -- assuming the helm at two of IDG’s key brands PCWorld and MacWorld. (DISCLOSURE: IDG is a client.)
So first, I want to offer my congratulations to Colin. This is a well-deserved promotion and a great opportunity for a talented guy.
Second, I want to offer my congratulations to IDG. Few companies do as good a job in accepting that change is here. And Colin's promotion is further evidence that IDG knows what it's doing.
Third, I want to urge the students I've met in recent weeks to read what Colin has to say about work at a platform agnostic company.
I'll be writing more this week about my recent conversations with students. And I even have a few resumes to share with folks who are looking for the most promising among the next generation. However, I have to warn you, my list of the best of the class of 2007 is depressingly short.
tags: journalism, b2b, media, trade press, magazines, newsletters, business media, journalism ethics, journalism education
The reason, of course, is because our industry is moving from multiple media to multimedia. And in the very near future, no one will want to hire an entry level journalist with a skill set from the 1970s.
On several occasions, I found myself trying to make my point by reading from this post on my friend Colin Crawford's blog, in which he said that "the absolute dollar growth of (IDG's) online revenues now exceeds the decline in our print revenues."
Now comes word that Colin, long an advocate for an online-centered approach to publishing, is taking on a new role at IDG -- assuming the helm at two of IDG’s key brands PCWorld and MacWorld. (DISCLOSURE: IDG is a client.)
So first, I want to offer my congratulations to Colin. This is a well-deserved promotion and a great opportunity for a talented guy.
Second, I want to offer my congratulations to IDG. Few companies do as good a job in accepting that change is here. And Colin's promotion is further evidence that IDG knows what it's doing.
Third, I want to urge the students I've met in recent weeks to read what Colin has to say about work at a platform agnostic company.
I'll be writing more this week about my recent conversations with students. And I even have a few resumes to share with folks who are looking for the most promising among the next generation. However, I have to warn you, my list of the best of the class of 2007 is depressingly short.
tags: journalism, b2b, media, trade press, magazines, newsletters, business media, journalism ethics, journalism education
Wednesday, March 07, 2007
The future of print and the future of hiring
I've said before that I'm not one of those folks who argue that print is dead. Rather I believe that "some of print is dead. Some of it isn't...yet. And some of it will live forever."
Newspapers -- and I mean the paper versions of them rather than the brands -- are in grave danger. And I see little use now, let alone in the near future, for weekly or monthly magazines that focus on news rather than analysis.
But I do believe that my infant daughter will read some form of paper when she reaches my age. And so, apparently, does author David Renard. His new book, titled "The Last Magazine," argues that the surviving products will be the independent mags that are "objects of absolute passion for both creators and readers alike."
It's unclear to me what Renard's future will look like for B2B. Trade magazines are objects of absolute passion for me. But I know that my affection for the business isn't shared by many folks -- including many of the people who work in the industry. And if there's one thing that I have learned in all my years of speaking with editors, publishers and readers it is this: those of us on the content side are often delusional about how much passion our audience feels for our work. We are seldom as good as we think we are. And we are often not as valuable to our readers as we could be.
I have learned this too: the biggest threat to the future of B2B isn't technology and new delivery vehicles, it's us. I continue to be disappointed and surprised by the number of people I meet who remain unwilling to learn the new storytelling skills. Nearly every day I see resumes by recent grads and established journalists that could have been written 25 years ago. And every day I toss those resumes into the garbage. Because neither I, nor anyone I know, has a need for someone who can only report, write, edit or take a photo.
Those skills have value. They always will. But in the competitive world of today, they are simply not enough.
I want to see evidence of video and audio skills. I want to see evidence of familiarity with CSS, RSS, HTML and every other acronym of new media. I want people who live online, consume content on mobile devices, use social-bookmarking tools and participate in Web communities. I want people who don't think they need some gray-haired, middle-aged man like me to give them permission to create -- I want bloggers and page designers and database builders who have made things even when they weren't getting paid.
I want to hire people who have "absolute passion" for the new era of journalism.
I'll be talking about such things at three different events this month. If you're going to be at any of them, stop by and introduce yourself.
tags: journalism, b2b, media, trade press, magazines, newsletters, business media, journalism ethics, journalism education
Newspapers -- and I mean the paper versions of them rather than the brands -- are in grave danger. And I see little use now, let alone in the near future, for weekly or monthly magazines that focus on news rather than analysis.
But I do believe that my infant daughter will read some form of paper when she reaches my age. And so, apparently, does author David Renard. His new book, titled "The Last Magazine," argues that the surviving products will be the independent mags that are "objects of absolute passion for both creators and readers alike."
It's unclear to me what Renard's future will look like for B2B. Trade magazines are objects of absolute passion for me. But I know that my affection for the business isn't shared by many folks -- including many of the people who work in the industry. And if there's one thing that I have learned in all my years of speaking with editors, publishers and readers it is this: those of us on the content side are often delusional about how much passion our audience feels for our work. We are seldom as good as we think we are. And we are often not as valuable to our readers as we could be.
I have learned this too: the biggest threat to the future of B2B isn't technology and new delivery vehicles, it's us. I continue to be disappointed and surprised by the number of people I meet who remain unwilling to learn the new storytelling skills. Nearly every day I see resumes by recent grads and established journalists that could have been written 25 years ago. And every day I toss those resumes into the garbage. Because neither I, nor anyone I know, has a need for someone who can only report, write, edit or take a photo.
Those skills have value. They always will. But in the competitive world of today, they are simply not enough.
I want to see evidence of video and audio skills. I want to see evidence of familiarity with CSS, RSS, HTML and every other acronym of new media. I want people who live online, consume content on mobile devices, use social-bookmarking tools and participate in Web communities. I want people who don't think they need some gray-haired, middle-aged man like me to give them permission to create -- I want bloggers and page designers and database builders who have made things even when they weren't getting paid.
I want to hire people who have "absolute passion" for the new era of journalism.
I'll be talking about such things at three different events this month. If you're going to be at any of them, stop by and introduce yourself.
tags: journalism, b2b, media, trade press, magazines, newsletters, business media, journalism ethics, journalism education
Tuesday, February 27, 2007
Don Tennant wins ABM's editorial integrity award
Congratulations to Don Tennant, who has just won what is perhaps the coolest prize in B2B journalism -- the Timothy White Award for Editorial Integrity. In brief, Don is being honored for being one of the good guys in an industry that still, on occasion, struggles with the basics of journalism ethics.
Don is vice president and editor in chief of IDG's Computerworld. And IDG is a client of mine. But I'm afraid I can't claim any credit for this award. Don was doing the right things for the right reasons long before I ever stepped foot in an IDG office. Don is a worthy recipient, and I'm as pleased with ABM's choice this year as I was with its choice for last year.
For BtoB magazine coverage of Don's award, click here.
tags: journalism, b2b, media, trade press, magazines, newsletters, business media, journalism ethics
Don is vice president and editor in chief of IDG's Computerworld. And IDG is a client of mine. But I'm afraid I can't claim any credit for this award. Don was doing the right things for the right reasons long before I ever stepped foot in an IDG office. Don is a worthy recipient, and I'm as pleased with ABM's choice this year as I was with its choice for last year.
For BtoB magazine coverage of Don's award, click here.
tags: journalism, b2b, media, trade press, magazines, newsletters, business media, journalism ethics
Monday, February 26, 2007
And the Oscar goes to my little brother
Allow me a brief personal note today:
Congratulations to my baby brother David, who won the Oscar last night for Best Picture.
In reality, the Oscar is an honor to be shared by everyone in the cast of "The Departed." But at least in my eyes, it was David who made the movie.
His part was small. He's in one scene, sitting with "Mr. French," uttering obscenities and racial slurs. But as many of you know, "The Departed" is based loosely on the story of James "Whitey"
Bulger and the land of my birth -- South Boston, Ma.
And David was the only Southie native in the movie. So for those of us born and raised on those streets, he gave an air of credibility to the flick.
Some of the handful of readers of this blog who know me personally know about my misspent youth and the series of connections between me, Whitey, the FBI and all things Southie. As for the rest of you, let me make the following vague, but informative comment, and then leave it at that: I have never been convicted of a felony while an adult.
And if you want to see a movie about Southie that more accurately reflects my life, check out "Good Will Hunting." I'm really very much like the stunningly attractive genius played by Matt Damon.
Congratulations to my baby brother David, who won the Oscar last night for Best Picture.
In reality, the Oscar is an honor to be shared by everyone in the cast of "The Departed." But at least in my eyes, it was David who made the movie.
His part was small. He's in one scene, sitting with "Mr. French," uttering obscenities and racial slurs. But as many of you know, "The Departed" is based loosely on the story of James "Whitey"
Bulger and the land of my birth -- South Boston, Ma.
And David was the only Southie native in the movie. So for those of us born and raised on those streets, he gave an air of credibility to the flick.
Some of the handful of readers of this blog who know me personally know about my misspent youth and the series of connections between me, Whitey, the FBI and all things Southie. As for the rest of you, let me make the following vague, but informative comment, and then leave it at that: I have never been convicted of a felony while an adult.
And if you want to see a movie about Southie that more accurately reflects my life, check out "Good Will Hunting." I'm really very much like the stunningly attractive genius played by Matt Damon.
Sunday, February 25, 2007
The outlook on Outlook
I was at a meeting last week with a client, listening to some tech people talk about tech stuff, when someone said something that threw me for a loop.
In brief, he was explaining the problem that Microsoft's Outlook 2007 was causing with email newsletters. And I, who likes to think of himself as fairly well versed in everything that's happening in online media, had no idea what he was talking about.
I asked a few questions. And later I did a search to see who had the scoop. And it turns out that a) there is a problem; b) B2B publishers need to be aware of it; and c) I need to do a better job of keeping track of things. Because I found a fair amount of information about this subject in some of the dozens of RSS feeds that I've failed to read in the past few very busy weeks.
The problem, as near as I can tell, is that Microsoft made a very strange, Microsoft-centered decision -- changing the rendering engine in Outlook to Word. The result is that email newsletters that use CSS just don't look the way they should.
The tech folks that I spoke with seem to think this is a temporary problem. The assumption is that Microsoft will change its policy and that things will be fine again soon. But I'm not convinced. So I'm going to keep worrying.
At the same time, I don't think this is anything worth panicking about just yet. Outlook 2007 isn't in wide use -- yet. And there are things that designers can do to resolve the problem. Although to be clear, those changes involve doing things that many publishers will not want to do -- like not using Flash or background colors.
For some advice on how to alter your newsletters to work with Outlook 2007, check out this post from Karen Gedney.
For more on this issue, check out what Kevin Yank has to say.
For an earlier post of mine about the shortcomings of email newsletters, click here.
tags: journalism, b2b, media, trade press, magazines, newsletters, business media,
In brief, he was explaining the problem that Microsoft's Outlook 2007 was causing with email newsletters. And I, who likes to think of himself as fairly well versed in everything that's happening in online media, had no idea what he was talking about.
I asked a few questions. And later I did a search to see who had the scoop. And it turns out that a) there is a problem; b) B2B publishers need to be aware of it; and c) I need to do a better job of keeping track of things. Because I found a fair amount of information about this subject in some of the dozens of RSS feeds that I've failed to read in the past few very busy weeks.
The problem, as near as I can tell, is that Microsoft made a very strange, Microsoft-centered decision -- changing the rendering engine in Outlook to Word. The result is that email newsletters that use CSS just don't look the way they should.
The tech folks that I spoke with seem to think this is a temporary problem. The assumption is that Microsoft will change its policy and that things will be fine again soon. But I'm not convinced. So I'm going to keep worrying.
At the same time, I don't think this is anything worth panicking about just yet. Outlook 2007 isn't in wide use -- yet. And there are things that designers can do to resolve the problem. Although to be clear, those changes involve doing things that many publishers will not want to do -- like not using Flash or background colors.
For some advice on how to alter your newsletters to work with Outlook 2007, check out this post from Karen Gedney.
For more on this issue, check out what Kevin Yank has to say.
For an earlier post of mine about the shortcomings of email newsletters, click here.
tags: journalism, b2b, media, trade press, magazines, newsletters, business media,
Wednesday, February 21, 2007
Reconnecting
One of the readers of this blog posted a kind message in the comment section of this post, noting that my work on this blog has grown infrequent.
I'm flattered to think that anyone misses me.
And I assure you -- I miss all of you.
Few things in my working life bring me as much pleasure as does this blog.
No excuses ... I have been remiss. I've been on the road too much of late, and I let this work slip. But I promise to begin posting on a regular schedule again soon.
And if you're one of those few people who really, really, really miss me -- you should seek professional help. But you can also get extra doses of me and the things I talk about at three public appearances next month. I'll be visiting the campus of Northwest Missouri State University, speaking to teachers and student journalists at the convention of College Media Advisers, and serving on a panel at American Business Media's Digital Velocity conference.
In the meantime, thank you for reading. Thanks for staying in touch. And thanks for your patience and support.
tags: journalism, b2b, media, trade press, magazines, advertising, newsletters, business media, journalism ethics
I'm flattered to think that anyone misses me.
And I assure you -- I miss all of you.
Few things in my working life bring me as much pleasure as does this blog.
No excuses ... I have been remiss. I've been on the road too much of late, and I let this work slip. But I promise to begin posting on a regular schedule again soon.
And if you're one of those few people who really, really, really miss me -- you should seek professional help. But you can also get extra doses of me and the things I talk about at three public appearances next month. I'll be visiting the campus of Northwest Missouri State University, speaking to teachers and student journalists at the convention of College Media Advisers, and serving on a panel at American Business Media's Digital Velocity conference.
In the meantime, thank you for reading. Thanks for staying in touch. And thanks for your patience and support.
tags: journalism, b2b, media, trade press, magazines, advertising, newsletters, business media, journalism ethics
Friday, February 09, 2007
eWeek retreats in ads-within-edit scandal
A few anonymous emails and one anonymous commenter tell me that eWeek has come to its senses.
The publication seems to have ended its offensive practice of inserting ads in the editorial.
If you're new to this issue, you can read my initial post on the problem here, or click here to read of my dismay to find that eWeek was a finalist for a Neal Award.
Now it's worth noting that eWeek hasn't officially announced that it's pulling the IntelliTXT ads. I asked Eric Lundquist, VP/editorial director at eWeek, for a comment several weeks ago. But I never received a response. Nonetheless, my anonymous friends tell me the links are gone. And as I take a quick look through the site, I can find no evidence they ever existed.
I'm thrilled by this development. And I want to thank anyone and everyone at eWeek that raised their voices against the ads. I also want to thank all of you who sent emails, posted comments and wrote pieces of your own about the scandal. Together you have made it clear -- again -- that the journalists of B2B will not compromise over ethics. Together you have reminded our industry -- again -- that the rules don't change just because a publication is online rather than in print.
For David Shaw's take on eWeek, click here.
Check out Matt McAlister's thoughts here.
tags: journalism, b2b, media, trade press, magazines, newsletters, business media
The publication seems to have ended its offensive practice of inserting ads in the editorial.
If you're new to this issue, you can read my initial post on the problem here, or click here to read of my dismay to find that eWeek was a finalist for a Neal Award.
Now it's worth noting that eWeek hasn't officially announced that it's pulling the IntelliTXT ads. I asked Eric Lundquist, VP/editorial director at eWeek, for a comment several weeks ago. But I never received a response. Nonetheless, my anonymous friends tell me the links are gone. And as I take a quick look through the site, I can find no evidence they ever existed.
I'm thrilled by this development. And I want to thank anyone and everyone at eWeek that raised their voices against the ads. I also want to thank all of you who sent emails, posted comments and wrote pieces of your own about the scandal. Together you have made it clear -- again -- that the journalists of B2B will not compromise over ethics. Together you have reminded our industry -- again -- that the rules don't change just because a publication is online rather than in print.
For David Shaw's take on eWeek, click here.
Check out Matt McAlister's thoughts here.
tags: journalism, b2b, media, trade press, magazines, newsletters, business media
Wednesday, January 31, 2007
Violating our ethics policy doesn't break our rules
Sara Sheadel at the ABM blog has written a response to my post yesterday in which I noted my disappointment that eWeek.com was a finalist for a Neal Award despite being in violation of ABM's ethics guidelines.
Take a moment to read what Sara says. You'll see that although it's unclear if the judges knew that eWeek was in violation, there is a larger problem here. It seems that although it's against the Neal rules for a print publication to violate the ethics guidelines, it's not yet against the rules for an online publication to do so.
Sara says she's "going to wager a guess that these rules may change next year. "
I'll bet she's right.
(Note: It's now been exactly one week since I asked Eric Lundquist, VP/editorial director at eWeek, for an explanation. I still haven't heard back. Thus I'm revoking the right of every journalist at Ziff Davis to complain that sources don't return their calls.)
tags: journalism, b2b, media, trade press, magazines, entrepreneurial journalism, standalone journalism, newsletters, business media
Take a moment to read what Sara says. You'll see that although it's unclear if the judges knew that eWeek was in violation, there is a larger problem here. It seems that although it's against the Neal rules for a print publication to violate the ethics guidelines, it's not yet against the rules for an online publication to do so.
Sara says she's "going to wager a guess that these rules may change next year. "
I'll bet she's right.
(Note: It's now been exactly one week since I asked Eric Lundquist, VP/editorial director at eWeek, for an explanation. I still haven't heard back. Thus I'm revoking the right of every journalist at Ziff Davis to complain that sources don't return their calls.)
tags: journalism, b2b, media, trade press, magazines, entrepreneurial journalism, standalone journalism, newsletters, business media
Tuesday, January 30, 2007
And the award for most egregious violation of our ethics policy goes to ...
Some congratulations are in order ... and some disdain as well. But let's start with the positives.
American Business Media has released the finalists for its Jesse Neal Business Journalism awards. The Neal awards are among the more prestigious prizes in our industry. And it shouldn't come as a surprise that some of the best publications in our our industry -- Computerworld, CFO and Editor & Publisher, for example -- are among the finalists.
You can take a look at the full list on this pdf.
But when you read that list of finalists, you may find you are as surprised and disappointed as I am to see that eWeek is a finalist for Best Web Site.
Just yesterday I pointed out that eWeek is in violation of ABM's ethics guidelines. And it's beyond me why the screening judges at ABM would think that a site that embarrasses the entire world of B2B journalism should be considered a symbol of what is best in B2B journalism.
And it's not just the ethical failings that should have ruled out eWeek. The simple truth is that Ziff Davis' eWeek.com has other problems as well.
Take a look. Notice the incredibly slow load time. Try to make it to the bottom of the text-filled monstrosity of a home page without your eyes bleeding. This is the sort of site that must give Jakob Nielsen nightmares.
eWeek is also a functional mess. As I write this piece, I see that the link on the home page that is supposed to take me to a blog post about "the Ballmer Era," instead takes me to a slide show about Microsoft Vista.
The thing that is truly saddest about these shortcomings is that much of eWeek is actually quite good. The site does have some of the things that make for compelling online content -- the blogs and slideshows mentioned above, as well as feedback functions on article pages.
But all that is good about eWeek is overshadowed by the fact that the site is ugly, performs poorly and is tainted by unethical behavior.
(It's worth noting that one of the other finalists for Best Web site is Forbes, where the staff has fought and won a battle against IntelliTXT links.)
So what explains the appearance of eWeek on the ABM list of finalists?
Perhaps the screening judges are unaware of the IntelliTXT problem. Or perhaps the IntelliTXT links began to appear after the judges made their selections (I'm unsure when they first appeared. I became aware of them last week.) That would certainly make more sense than the alternative explanation: that the judges are unfamiliar with best practices in online design and editorial.
Speaking of best practices, Prescott Shibles says the reason three publications in the Prism stable are among the nominees is because they "all focus on editorial integrity." And interestingly, Shibles says that strengthening the line between editorial and advertising has enhanced revenue, not hurt it.
To take a look at ABM's Editorial Code of Ethics, read this pdf file. Make note that ABM is about as clear as can be on the subject of IntelliTXT ads in editorial copy. "Hypertext links that appear within the editorial content of a site, including those within graphics, must be solely at the discretion of the editors. Links within editorial should never be paid for by advertisers."
To read what I thought of last year's winners of the Neal Awards, click here.
And finally, if someone you work with someone who represents the best in B2B ethics, make sure you nominate them for the Timothy White Award for Editorial Integrity. The deadline is Feb. 1.
tags: journalism, b2b, media, trade press, magazines, newsletters, business media, advertising, journalism ethics
American Business Media has released the finalists for its Jesse Neal Business Journalism awards. The Neal awards are among the more prestigious prizes in our industry. And it shouldn't come as a surprise that some of the best publications in our our industry -- Computerworld, CFO and Editor & Publisher, for example -- are among the finalists.
You can take a look at the full list on this pdf.
But when you read that list of finalists, you may find you are as surprised and disappointed as I am to see that eWeek is a finalist for Best Web Site.
Just yesterday I pointed out that eWeek is in violation of ABM's ethics guidelines. And it's beyond me why the screening judges at ABM would think that a site that embarrasses the entire world of B2B journalism should be considered a symbol of what is best in B2B journalism.
And it's not just the ethical failings that should have ruled out eWeek. The simple truth is that Ziff Davis' eWeek.com has other problems as well.
Take a look. Notice the incredibly slow load time. Try to make it to the bottom of the text-filled monstrosity of a home page without your eyes bleeding. This is the sort of site that must give Jakob Nielsen nightmares.
eWeek is also a functional mess. As I write this piece, I see that the link on the home page that is supposed to take me to a blog post about "the Ballmer Era," instead takes me to a slide show about Microsoft Vista.
The thing that is truly saddest about these shortcomings is that much of eWeek is actually quite good. The site does have some of the things that make for compelling online content -- the blogs and slideshows mentioned above, as well as feedback functions on article pages.
But all that is good about eWeek is overshadowed by the fact that the site is ugly, performs poorly and is tainted by unethical behavior.
(It's worth noting that one of the other finalists for Best Web site is Forbes, where the staff has fought and won a battle against IntelliTXT links.)
So what explains the appearance of eWeek on the ABM list of finalists?
Perhaps the screening judges are unaware of the IntelliTXT problem. Or perhaps the IntelliTXT links began to appear after the judges made their selections (I'm unsure when they first appeared. I became aware of them last week.) That would certainly make more sense than the alternative explanation: that the judges are unfamiliar with best practices in online design and editorial.
Speaking of best practices, Prescott Shibles says the reason three publications in the Prism stable are among the nominees is because they "all focus on editorial integrity." And interestingly, Shibles says that strengthening the line between editorial and advertising has enhanced revenue, not hurt it.
To take a look at ABM's Editorial Code of Ethics, read this pdf file. Make note that ABM is about as clear as can be on the subject of IntelliTXT ads in editorial copy. "Hypertext links that appear within the editorial content of a site, including those within graphics, must be solely at the discretion of the editors. Links within editorial should never be paid for by advertisers."
To read what I thought of last year's winners of the Neal Awards, click here.
And finally, if someone you work with someone who represents the best in B2B ethics, make sure you nominate them for the Timothy White Award for Editorial Integrity. The deadline is Feb. 1.
tags: journalism, b2b, media, trade press, magazines, newsletters, business media, advertising, journalism ethics
Monday, January 29, 2007
eWeek crosses an ethical line
Well that didn’t take very long.
Just a few weeks ago, I predicted in Folio magazine that “at least one major publisher will do something unethical this year and then try to hide behind a claim that ‘things are different online.’
Now along comes Ziff Davis, acting ridiculous, and making me look like a prophet.
Ziff Davis’ property eWeek has begun running those same IntelliTXT ads that have led to scandal elsewhere. Regular readers of this blog know that VNU committed the same sin late last year, but pulled the ads after I complained. And anyone who follows the ongoing battle over ethics in journalism knows that the staff of Forbes magazine had to fight off IntelliTXT ads back a few years ago.
Look – there is no room for argument on this issue. We have been through this time and time again. If you want to hear how repulsive I find it when a publishing company so flagrantly violates the ethical standards of our industry, you can read my earlier post about VNU. If you want to see what the ethical guidelines of ASBPE actually say about this issue, you can also find that information in my earlier post.
In the meantime, I’m going to let Matt McAlister speak for me. I first heard about the eWeek problem through a post on his blog. And he summed up my feelings perfectly when he said "media sites scrapping to maintain profits on the page view model are bottom feeding for clicks with clutter and misleading links. Instead, they should spend their resources courting relationships with readers."
Look. Everyone knows that Ziff Davis is in trouble. After nearly going bankrupt a few years ago, the company has been searching for a buyer for a year. Bidding ended a few days ago, and no sale has been announced yet. But regardless of how things turn out, it’s unlikely that Ziff Davis’ owners, private equity firm Willis Stein & Partners, will get back anything close to the $780 million they paid for the company in 1999.
Ziff Davis has had a dismal performance of late in print. But online revenue has risen. And that has given investment bank Lehman Brothers, which is advising Ziff Davis on a sale, something to push. And when you have a private equity company and an investment bank both intent on boosting online revenue in the short term to help drive the sale of the company, you’re going to wind up with some embarrassing behavior.
So let’s be reasonable – selling IntelliTXT ads isn’t going to do anything to help turn the company around. There just isn’t that much cash involved in these things. Selling IntelliTXT ads won’t even provide enough of a short-term lift to help boost the price of the company. This is an absurd and offensive practice that won’t help a troubled company.
And let’s be frank – Ziff Davis isn’t in trouble because it didn’t have IntelliTXT ads until recently. Ziff Davis is in trouble because it’s run by people who think it makes good business sense to trade their reputation, their ethics and the morale of their staff for a few pennies.
Note: I sent an email to Eric Lundquist, VP/editorial director at eWeek, several days ago. He has not responded to my request for a comment.
tags: journalism, b2b, media, trade press, magazines, newsletters, business media, advertising, newsletters, business media, journalism ethics
Just a few weeks ago, I predicted in Folio magazine that “at least one major publisher will do something unethical this year and then try to hide behind a claim that ‘things are different online.’
Now along comes Ziff Davis, acting ridiculous, and making me look like a prophet.
Ziff Davis’ property eWeek has begun running those same IntelliTXT ads that have led to scandal elsewhere. Regular readers of this blog know that VNU committed the same sin late last year, but pulled the ads after I complained. And anyone who follows the ongoing battle over ethics in journalism knows that the staff of Forbes magazine had to fight off IntelliTXT ads back a few years ago.
Look – there is no room for argument on this issue. We have been through this time and time again. If you want to hear how repulsive I find it when a publishing company so flagrantly violates the ethical standards of our industry, you can read my earlier post about VNU. If you want to see what the ethical guidelines of ASBPE actually say about this issue, you can also find that information in my earlier post.
In the meantime, I’m going to let Matt McAlister speak for me. I first heard about the eWeek problem through a post on his blog. And he summed up my feelings perfectly when he said "media sites scrapping to maintain profits on the page view model are bottom feeding for clicks with clutter and misleading links. Instead, they should spend their resources courting relationships with readers."
Look. Everyone knows that Ziff Davis is in trouble. After nearly going bankrupt a few years ago, the company has been searching for a buyer for a year. Bidding ended a few days ago, and no sale has been announced yet. But regardless of how things turn out, it’s unlikely that Ziff Davis’ owners, private equity firm Willis Stein & Partners, will get back anything close to the $780 million they paid for the company in 1999.
Ziff Davis has had a dismal performance of late in print. But online revenue has risen. And that has given investment bank Lehman Brothers, which is advising Ziff Davis on a sale, something to push. And when you have a private equity company and an investment bank both intent on boosting online revenue in the short term to help drive the sale of the company, you’re going to wind up with some embarrassing behavior.
So let’s be reasonable – selling IntelliTXT ads isn’t going to do anything to help turn the company around. There just isn’t that much cash involved in these things. Selling IntelliTXT ads won’t even provide enough of a short-term lift to help boost the price of the company. This is an absurd and offensive practice that won’t help a troubled company.
And let’s be frank – Ziff Davis isn’t in trouble because it didn’t have IntelliTXT ads until recently. Ziff Davis is in trouble because it’s run by people who think it makes good business sense to trade their reputation, their ethics and the morale of their staff for a few pennies.
Note: I sent an email to Eric Lundquist, VP/editorial director at eWeek, several days ago. He has not responded to my request for a comment.
tags: journalism, b2b, media, trade press, magazines, newsletters, business media, advertising, newsletters, business media, journalism ethics
Thursday, January 25, 2007
Requiring feedback on feedback
Yesterday I wrote about the changes in how CNET is compensating some of its writers, and how those changes could affect the rest of us.
Now I see that CNET is changing how its reporters interact with readers -- requiring that they respond to every question that comes in via feedback functions. And once again it seems obvious to me that something significant has happened. The search for online community, the acceptance of conversational editorial, the rise of user-generated content -- all these things are becoming ingrained in how we do our work.
And nothing could please me more.
For an earlier post of mine about online communities, click here.
tags: journalism, b2b, media, trade press, magazines, newsletters, business media
Now I see that CNET is changing how its reporters interact with readers -- requiring that they respond to every question that comes in via feedback functions. And once again it seems obvious to me that something significant has happened. The search for online community, the acceptance of conversational editorial, the rise of user-generated content -- all these things are becoming ingrained in how we do our work.
And nothing could please me more.
For an earlier post of mine about online communities, click here.
tags: journalism, b2b, media, trade press, magazines, newsletters, business media
Wednesday, January 24, 2007
Paying journalists for results
I tend to have a pretty optimistic outlook on the changes in journalism. Sure, this can be a confusing time. And of course, we're all facing pressures that we couldn't have imagined a few years ago.
But for me, the world of new media is one of endless opportunities rather than countless threats.
So it shouldn't surprise anyone that I'm not upset by the news that CNET has introduced a pay-for-performance system for some online writers. But I'm not so insensitive to suggest that no one should be upset. Because this could, once again, represent a fundamental shift in our careers.
First, let me take a moment to note the significance that this change is coming from CNET. The San Francisco-based company has been at the fore of a number of significant changes in the journalism model, including comparison-shopping tools and the use of editors in video reviews. And although CNET wasn't the first news operation in Second Life, it was certainly the first to have one of its reporters attacked by flying penises.
More importantly, CNET's article pages have become a model for Web writing and design. Take a look at this piece for example, and pay particular attention to the "High Impact" graphic. CNET uses that box to make the "nut" graf of print-style feature writing more Web friendly. And close observers of online journalism will have noted that the Wall Street Journal -- king of the "nut" graf -- has adopted the "nut" graphic for its online edition.
Now CNET may be taking the lead again by creating a new compensation system for writers at its ZDNet unit. (You can hear ZDNet writer Mary Jo Foley talk about the system in this podcast.)
In brief, ZDNet is paying its bloggers based on the number of clicks they receive -- rewarding writers who generate traffic.
That's likely to cause worry among some journalists, who fear that publishers will begin rewarding writers who "cater" to an audience by creating content that is popular but has little journalistic value.
But I agree with Steve Rubel that since the ZDNet blogs are written by "veteran journalists," it's unlikely "that the performance based compensation changes their ethics one iota." And I agree too with Scott Karp that for professionals in search of hits, "quality will increase your odds a lot more over the long term than pandering and sensationalism."
And that, in a nutshell, is why I'm not worried about pay-for-performance journalism. I don't expect it will lead to a race to the bottom. I don't expect it will cause publishers to replace high-end prose with low-brow content. Rather I expect pay-for-performance to become a way to reward the best among us -- those exceptional few writers that bring readers. And I see pay-for-performance as a way for forward-thinking publishers to keep their most valuable employees from striking out on their own in search of readers and rewards.
tags: journalism, b2b, media, trade press, magazines, entrepreneurial journalism, standalone journalism, newsletters, business media
But for me, the world of new media is one of endless opportunities rather than countless threats.
So it shouldn't surprise anyone that I'm not upset by the news that CNET has introduced a pay-for-performance system for some online writers. But I'm not so insensitive to suggest that no one should be upset. Because this could, once again, represent a fundamental shift in our careers.
First, let me take a moment to note the significance that this change is coming from CNET. The San Francisco-based company has been at the fore of a number of significant changes in the journalism model, including comparison-shopping tools and the use of editors in video reviews. And although CNET wasn't the first news operation in Second Life, it was certainly the first to have one of its reporters attacked by flying penises.
More importantly, CNET's article pages have become a model for Web writing and design. Take a look at this piece for example, and pay particular attention to the "High Impact" graphic. CNET uses that box to make the "nut" graf of print-style feature writing more Web friendly. And close observers of online journalism will have noted that the Wall Street Journal -- king of the "nut" graf -- has adopted the "nut" graphic for its online edition.
Now CNET may be taking the lead again by creating a new compensation system for writers at its ZDNet unit. (You can hear ZDNet writer Mary Jo Foley talk about the system in this podcast.)
In brief, ZDNet is paying its bloggers based on the number of clicks they receive -- rewarding writers who generate traffic.
That's likely to cause worry among some journalists, who fear that publishers will begin rewarding writers who "cater" to an audience by creating content that is popular but has little journalistic value.
But I agree with Steve Rubel that since the ZDNet blogs are written by "veteran journalists," it's unlikely "that the performance based compensation changes their ethics one iota." And I agree too with Scott Karp that for professionals in search of hits, "quality will increase your odds a lot more over the long term than pandering and sensationalism."
And that, in a nutshell, is why I'm not worried about pay-for-performance journalism. I don't expect it will lead to a race to the bottom. I don't expect it will cause publishers to replace high-end prose with low-brow content. Rather I expect pay-for-performance to become a way to reward the best among us -- those exceptional few writers that bring readers. And I see pay-for-performance as a way for forward-thinking publishers to keep their most valuable employees from striking out on their own in search of readers and rewards.
tags: journalism, b2b, media, trade press, magazines, entrepreneurial journalism, standalone journalism, newsletters, business media
Thursday, January 18, 2007
Time to brag about yourselves
If you're proud of some of the work you've done this year, this is the time to brag about it.
Tomorrow marks the deadline for entries to two contests that seek to reward the best in our industry.
First, consider entering your magazine and/or electronic products in the ASBPE Excellence Awards. ASBPE has added 16 categories this year, including one for multiplatform journalism. Second, make sure that the folks in your events and tradeshow department know that tomorrow is the final day for entries to Folio's FAME awards for magazine events.
But if you miss those deadlines, don't panic. There's still time to enter the Tabbie contest, which looks for the best in global B2B publishing. The Trade, Association and Business Publications International group, or TABPI, has added two categories this year, including best B2B Web site.
(Full Disclosure: Both ASBPE and TABPI have been kind enough to ask me to help judge some of the categories in this year's contests.)
tags: journalism, b2b, media, trade press, magazines, newsletters, business media
Tomorrow marks the deadline for entries to two contests that seek to reward the best in our industry.
First, consider entering your magazine and/or electronic products in the ASBPE Excellence Awards. ASBPE has added 16 categories this year, including one for multiplatform journalism. Second, make sure that the folks in your events and tradeshow department know that tomorrow is the final day for entries to Folio's FAME awards for magazine events.
But if you miss those deadlines, don't panic. There's still time to enter the Tabbie contest, which looks for the best in global B2B publishing. The Trade, Association and Business Publications International group, or TABPI, has added two categories this year, including best B2B Web site.
(Full Disclosure: Both ASBPE and TABPI have been kind enough to ask me to help judge some of the categories in this year's contests.)
tags: journalism, b2b, media, trade press, magazines, newsletters, business media
Wednesday, January 17, 2007
Sharp ends and sharp minds
"Skillset is important. But mindset is most important."
That's a quote from Rob Curley, one of the sharpest guys working in media today, writing about what the next generation of journalists needs to bring to the job interview. You can read the rest of Rob's thoughts by clicking here.
Or you can just wait until I speak at the College Media Advisers convention in March, at which time I'm likely to steal many of Rob's ideas.
(My thanks to The Guardian's are at the sharp end" of the changes in our industry. I assure you all, if I have anything at all to contribute to the conversation, I stole it from Rob, Howard, Steve, Rex, Mindy, Matt, Adrian or any of the dozens of other folks, all much sharper than I, that populate the journalism blogosphere.)
tags: journalism, b2b, media, trade press, magazines, newsletters, business media, journalism education
That's a quote from Rob Curley, one of the sharpest guys working in media today, writing about what the next generation of journalists needs to bring to the job interview. You can read the rest of Rob's thoughts by clicking here.
Or you can just wait until I speak at the College Media Advisers convention in March, at which time I'm likely to steal many of Rob's ideas.
(My thanks to The Guardian's are at the sharp end" of the changes in our industry. I assure you all, if I have anything at all to contribute to the conversation, I stole it from Rob, Howard, Steve, Rex, Mindy, Matt, Adrian or any of the dozens of other folks, all much sharper than I, that populate the journalism blogosphere.)
tags: journalism, b2b, media, trade press, magazines, newsletters, business media, journalism education
Tuesday, January 16, 2007
A second wind for Second Life
I was on the road last week visiting clients and friends in several cities. And nearly everyone I spoke with asked me about Second Life.
Now when a media phenomenon that I love becomes so pervasive that everyone I know wants to know my opinion about it, I get a little nervous. Sure, perhaps the subject at hand has reached the tipping point and has become less of a trend and more a permanent part of our lives. Certainly that's the experience I've had as an advocate for blogging, external links and a few other things. And as a general rule, that's a wonderful thing.
But it's also possible that when a phenomenon becomes mainstream it loses something. Perhaps it's exclusivity. Perhaps it's the sense of being cool and ahead of the curve. But something important can get pushed out the door as the crowds rush in.
The first time I spoke to journalists about Second Life was a little more than a year ago. I showed some screen shots. I said I saw enormous growth opportunities for journalists in Second Life. And I talked about one of the newspapers that had appeared there -- a real publication that covered a virtual world.
But I got the feeling that the audience thought I was nuts. Or at least a little silly.
But things change. Time passes. And eventually real-world journalists discovered the virtual world. Late last year both Reuters and CNET opened bureaus in Second Life. An entrepreneur opened a virtual porn magazine. Corporate America found the place too. And even a Congressman took up residence. And soon flying through Second Life began to feel quite a bit like walking through the real world.
And somewhere in there, I lost interest.
But things change. Time passes. And last week Second Life decided to open up its source code.
(You can read more about the decision here and here.) And although I am not a developer, and I have no intention of trying to do anything with the code, I was absolutely thrilled by this news.
Here's why: As wondrous as Second Life is, it has never been what it promised to be -- a virtual world. It was, instead, a virtual room. Albeit a very, very big room.
I don't know what a new and open Second Life will look like. Perhaps the change will be monumental. Perhaps not.
But I do know this -- I'm more excited about Second Life than I have been in a long time.
Because now, just like in the early days, it feels like anything can happen there.
For a look at an earlier post of mine about Second Life and online communities, click here.
tags: journalism, b2b, media, trade press, magazines, newsletters, business media
Now when a media phenomenon that I love becomes so pervasive that everyone I know wants to know my opinion about it, I get a little nervous. Sure, perhaps the subject at hand has reached the tipping point and has become less of a trend and more a permanent part of our lives. Certainly that's the experience I've had as an advocate for blogging, external links and a few other things. And as a general rule, that's a wonderful thing.
But it's also possible that when a phenomenon becomes mainstream it loses something. Perhaps it's exclusivity. Perhaps it's the sense of being cool and ahead of the curve. But something important can get pushed out the door as the crowds rush in.
The first time I spoke to journalists about Second Life was a little more than a year ago. I showed some screen shots. I said I saw enormous growth opportunities for journalists in Second Life. And I talked about one of the newspapers that had appeared there -- a real publication that covered a virtual world.
But I got the feeling that the audience thought I was nuts. Or at least a little silly.
But things change. Time passes. And eventually real-world journalists discovered the virtual world. Late last year both Reuters and CNET opened bureaus in Second Life. An entrepreneur opened a virtual porn magazine. Corporate America found the place too. And even a Congressman took up residence. And soon flying through Second Life began to feel quite a bit like walking through the real world.
And somewhere in there, I lost interest.
But things change. Time passes. And last week Second Life decided to open up its source code.
(You can read more about the decision here and here.) And although I am not a developer, and I have no intention of trying to do anything with the code, I was absolutely thrilled by this news.
Here's why: As wondrous as Second Life is, it has never been what it promised to be -- a virtual world. It was, instead, a virtual room. Albeit a very, very big room.
I don't know what a new and open Second Life will look like. Perhaps the change will be monumental. Perhaps not.
But I do know this -- I'm more excited about Second Life than I have been in a long time.
Because now, just like in the early days, it feels like anything can happen there.
For a look at an earlier post of mine about Second Life and online communities, click here.
tags: journalism, b2b, media, trade press, magazines, newsletters, business media
Monday, January 08, 2007
Five things you probably don't know about me
Danny Sanchez at Journalistopia tagged me in the latest blogger game back on Dec. 21. And I'm only just now getting around to responding. My apologies to Danny and the entire blogosphere.
The object of the game is to tell you five things that you probably don't know about me. And then "tag' five other bloggers and have them do the same.
So here goes:
1. I was a soldier once, and young. The thing I'm most proud of is that I once served in the Army. I was an 11B -- an infantryman, a ground-pounding, highly motivated knucklehead with an M-16. And god how I loved it. I had to struggle like crazy to get into the service. I've had a medical condition (phlebitis) for most of my life that led to my failing a few intake exams. But eventually the Army took me in. As fate would have it, my condition worsened. Eventually I received a medical discharge. And on my last day in the Army, on a parade ground in Fort Benning, I wore a uniform and saluted the flag for what I assume will be the last time in my life. And I cried like a baby.
2. I was once a roadie for "Alvin and the Chipmunks." Years ago I found myself on a tour through the Midwest and Canada of a Christmas show featuring Alvin, Theodore, Simon and Dave Seville. I spent seven weeks living on a bus with a bunch of incredibly cute dancers from Los Angeles (in the show they donned costumes to transform into the Chipmunks, Frosty the Snowman, Mother Goose and assorted other characters.)
3. I got into a lot of trouble when I was a kid. I had a hard time staying put, being good or associating with decent people. I skipped a lot of school, broke a lot of laws, and hitchhiked up and down the East Coast. I was busted a few times. I was homeless for a short while. And one night, far from home and surrounded by strangers, someone drove a knife through my left lung.
4. I like to dance. I spent much the late 70s and early 80s in the nightclubs of New York -- CBGBs, the Mudd Club, the Peppermint Lounge, etc. I used to be a great dancer. And now, despite the phlebitis and middle age, I'm still pretty good. I look forward to the day when I tell my baby daughter that I met her Mom on the dance floor -- at a salsa class.
5. Back in the early 80s, I had a buddy named Kevin who was sick with what people then called gay cancer, then later called gay-related immune deficiency, and eventually called AIDS. And Kevin used to tell me that his dying wish was that I hook up with this wonderful girl he had met -- a disc jockey/dancer/singer with a fabulous name who had moved to the city from Michigan. But I didn't follow up. And eventually Kevin died. So I never met Madonna. On the other hand, I did once get an Eskimo kiss from Natassia Kinski.
Now I'll pass this on to five of my fellow B2B media bloggers: David Shaw and David Newcorn (in hope it will prompt them to blog more often), Colin Crawford (in hope it will prompt him to blog again), Prescott Shibles (to congratulate him for returning to blogging) and Sara Sheadel (to welcome her to blogging.)
tags: journalism, b2b, media, trade press, magazines, newsletters, business media
The object of the game is to tell you five things that you probably don't know about me. And then "tag' five other bloggers and have them do the same.
So here goes:
1. I was a soldier once, and young. The thing I'm most proud of is that I once served in the Army. I was an 11B -- an infantryman, a ground-pounding, highly motivated knucklehead with an M-16. And god how I loved it. I had to struggle like crazy to get into the service. I've had a medical condition (phlebitis) for most of my life that led to my failing a few intake exams. But eventually the Army took me in. As fate would have it, my condition worsened. Eventually I received a medical discharge. And on my last day in the Army, on a parade ground in Fort Benning, I wore a uniform and saluted the flag for what I assume will be the last time in my life. And I cried like a baby.
2. I was once a roadie for "Alvin and the Chipmunks." Years ago I found myself on a tour through the Midwest and Canada of a Christmas show featuring Alvin, Theodore, Simon and Dave Seville. I spent seven weeks living on a bus with a bunch of incredibly cute dancers from Los Angeles (in the show they donned costumes to transform into the Chipmunks, Frosty the Snowman, Mother Goose and assorted other characters.)
3. I got into a lot of trouble when I was a kid. I had a hard time staying put, being good or associating with decent people. I skipped a lot of school, broke a lot of laws, and hitchhiked up and down the East Coast. I was busted a few times. I was homeless for a short while. And one night, far from home and surrounded by strangers, someone drove a knife through my left lung.
4. I like to dance. I spent much the late 70s and early 80s in the nightclubs of New York -- CBGBs, the Mudd Club, the Peppermint Lounge, etc. I used to be a great dancer. And now, despite the phlebitis and middle age, I'm still pretty good. I look forward to the day when I tell my baby daughter that I met her Mom on the dance floor -- at a salsa class.
5. Back in the early 80s, I had a buddy named Kevin who was sick with what people then called gay cancer, then later called gay-related immune deficiency, and eventually called AIDS. And Kevin used to tell me that his dying wish was that I hook up with this wonderful girl he had met -- a disc jockey/dancer/singer with a fabulous name who had moved to the city from Michigan. But I didn't follow up. And eventually Kevin died. So I never met Madonna. On the other hand, I did once get an Eskimo kiss from Natassia Kinski.
Now I'll pass this on to five of my fellow B2B media bloggers: David Shaw and David Newcorn (in hope it will prompt them to blog more often), Colin Crawford (in hope it will prompt him to blog again), Prescott Shibles (to congratulate him for returning to blogging) and Sara Sheadel (to welcome her to blogging.)
tags: journalism, b2b, media, trade press, magazines, newsletters, business media
Friday, January 05, 2007
Reading the magazine predictions
Folio magazine was kind enough to once again ask for my predictions for the upcoming year.
In brief, I told them I expect two things. First, I'm forecasting at least one major ethics flap in B2B. Second, I said that this is the year we'll see B2B publishers begin outsourcing editorial operations overseas.
You can see the details of my predictions, as well as those of a few other folks in the industry, by clicking here.
If you want to see how my fortune-telling skills worked out last year, take a look at items #1 and #2 on the list in this post.
tags: journalism, b2b, media, trade press, magazines, newsletters, business media
In brief, I told them I expect two things. First, I'm forecasting at least one major ethics flap in B2B. Second, I said that this is the year we'll see B2B publishers begin outsourcing editorial operations overseas.
You can see the details of my predictions, as well as those of a few other folks in the industry, by clicking here.
If you want to see how my fortune-telling skills worked out last year, take a look at items #1 and #2 on the list in this post.
tags: journalism, b2b, media, trade press, magazines, newsletters, business media
Tuesday, January 02, 2007
My friend, you never buy the newspapers
I'm as self-absorbed as the next guy.
Heck, who am I kidding? I'm considerably more self-absorbed.
So it feels particularly gratifying when it seems that something really is all about me.
So put yourself in my shoes -- the comfortable shoes of a middle-aged white professional who lives in New York, works in media, makes a six-figure income, invests in the market and rides the subway -- and consider the newly redesigned Wall Street Journal.
Now you can read what the Journal has to say about its new look by clicking here.
But what I find most interesting about the changes is how they reflect my life. I am the target audience of the Wall Street Journal. And the truth is that I changed how I consume news long before the Journal changed how it produces it.
And that, after all, is the point.
According to Editor and Publisher magazine, L. Gordon Crovitz, publisher of the Journal, "is rethinking how the Journal and its siblings like Dow Jones Newswires and MarketWatch produce and distribute content in an age in which newspapers are fast becoming an arguably irrelevant place to break news."
In simplest terms, the print edition of the Journal "will move even further away from breaking news, letting the online version and its sister properties pick up the slack. The idea is to free up Journal reporters so they can do more in-depth, analysis-type stories that will better explain what the breaking news means. "
Consider, if you will, how I "experienced" the changes at the Journal.
I read that E&P article and a slew of reaction pieces over the weekend via RSS feeds to my news reader (Bloglines.) Then I read Crovitz' letter online this morning.
And when I decided to write something about the subject for my blog, I realized that I would have to walk to the corner store and actually buy a print edition -- something I haven't done in months.
So I did. And when I placed the Journal on the countertop the man from Iran who usually sells me milk, gum and lottery tickets said "My friend, you never buy the newspapers. Is this a resolution for the New Year?"
Now it's too early to tell if the print edition will work its way back into my heart. I'm not making any New Year's resolution about the Journal or anything else.
Nor would I go so far as to say that this move by the Journal or similar moves by other print products will be enough to save them. But the fact remains that mainstream media companies are moving back toward me after I moved away from them.
And that is probably a good thing for both of us.
For a look at some of the continuing problems in modernizing newsrooms, click here.
For an earlier post of mine on the topic of changing newsrooms, click here.
For an earlier post of mine about B2B magazines struggling with the needs of the new audience, click here.
tags: journalism, b2b, media, trade press, magazines, newsletters, business media
Heck, who am I kidding? I'm considerably more self-absorbed.
So it feels particularly gratifying when it seems that something really is all about me.
So put yourself in my shoes -- the comfortable shoes of a middle-aged white professional who lives in New York, works in media, makes a six-figure income, invests in the market and rides the subway -- and consider the newly redesigned Wall Street Journal.
Now you can read what the Journal has to say about its new look by clicking here.
But what I find most interesting about the changes is how they reflect my life. I am the target audience of the Wall Street Journal. And the truth is that I changed how I consume news long before the Journal changed how it produces it.
And that, after all, is the point.
According to Editor and Publisher magazine, L. Gordon Crovitz, publisher of the Journal, "is rethinking how the Journal and its siblings like Dow Jones Newswires and MarketWatch produce and distribute content in an age in which newspapers are fast becoming an arguably irrelevant place to break news."
In simplest terms, the print edition of the Journal "will move even further away from breaking news, letting the online version and its sister properties pick up the slack. The idea is to free up Journal reporters so they can do more in-depth, analysis-type stories that will better explain what the breaking news means. "
Consider, if you will, how I "experienced" the changes at the Journal.
I read that E&P article and a slew of reaction pieces over the weekend via RSS feeds to my news reader (Bloglines.) Then I read Crovitz' letter online this morning.
And when I decided to write something about the subject for my blog, I realized that I would have to walk to the corner store and actually buy a print edition -- something I haven't done in months.
So I did. And when I placed the Journal on the countertop the man from Iran who usually sells me milk, gum and lottery tickets said "My friend, you never buy the newspapers. Is this a resolution for the New Year?"
Now it's too early to tell if the print edition will work its way back into my heart. I'm not making any New Year's resolution about the Journal or anything else.
Nor would I go so far as to say that this move by the Journal or similar moves by other print products will be enough to save them. But the fact remains that mainstream media companies are moving back toward me after I moved away from them.
And that is probably a good thing for both of us.
For a look at some of the continuing problems in modernizing newsrooms, click here.
For an earlier post of mine on the topic of changing newsrooms, click here.
For an earlier post of mine about B2B magazines struggling with the needs of the new audience, click here.
tags: journalism, b2b, media, trade press, magazines, newsletters, business media
Friday, December 22, 2006
Meeting the minimum requirements for an end-of-year post
I spent much of my career as a member of the "mainstream media," which, as you probably know, is run by a joint venture of Opus Dei and the Trilateral Commission. Now look, I appreciate the work those folks do -- manipulating world currencies, assassinating world leaders, choosing the winners of figure-skating competitions, etc. But the truth is I also find them to be real pains in the neck. They're sticklers for the rules. And as lifetime member of the "mainstream media ("You are not allowed to quit," they said one day over lunch at the Harvard Club. "It is forbidden") I have to meet certain obligations.
And one of those obligations, as I was reminded by the monk who arrived at my door last night at the stroke of midnight, is to participate in the End of Year ritual. Thus, I must produce and publish one of the following by New Year's Eve: my predictions for the upcoming year; a review of my predictions for the year now ending; my reflections on the celebrity deaths of this year; a "Best of ..." piece in which I refer to things I wrote earlier in the year; or a Top 10 list of any kind.
Now I've learned the hard way that you can't mess with the folks who make the rules. So I have to do something before an enforcer slips something into my drink and I wind up with a case of writers block, or worse, carpal tunnel syndrome.
So here it is:
My Top 10 list of things related to predictions, old blog posts and celebrity deaths.
1. It was about this time last year when Folio magazine was kind enough to ask for my predictions about media in 2006. In at least one area, I was right. I told Folio that "More journalists will recognize there is much to learn from the citizen-journalism movement and will adopt the most compelling features of the blogging culture. Feedback functions will appear on numerous sites. Agnostic linking—pointing to items produced by competitors—will become more common."
It's sort of funny now to look back and remember how rare this stuff was just a year ago. But time passes. Things change.
2. I also told Folio that "At least one major journalism school will announce an end to track education. Students will study reporting and storytelling in a media-neutral environment. The idea of obtaining a degree limited to broadcast journalism or print journalism will seem increasingly silly."
I'll give myself half-credit for that one. Certainly it does seem increasingly silly to prepare journalism students to work in a single medium. And that may explain why I, of all people, have been asked to speak at this year's College Media Advisers Convention.
But no journalism school abandoned track teaching this year....at least as far as I know. Yet it's worth noting that a number of schools continue to drift in that direction. Also, just about every major j-school seems to be running ads such as this one.
3. Speaking of links, among the blog posts I'm most proud of this year are those in which I tried to ensure that the prediction I made in item #1 would come true by complaining about publishers who just didn't get the "idea" of linking. That's because bit by bit, one by one, even some of the die-hards of old media began to respond.
4. Speaking of responding, let me take a moment here to again thank the folks at VNU for responding to my call that they pull back from their recent foray into unethical behavior. I'm very proud of the small role I played in helping end that foolishness.
5. Speaking of that foolishness, I predict we'll see similar screw-ups again in 2007. I'm quite sure that at least once next year I'll point a finger at some publisher for violating ethical standards.
6. When Bob Hope passed away earlier this year, it was if we had lost not just a great entertainer, but a close friend. Thanks for the memories, Bob.
7. Speaking of hope, I hope that my prediction in item #5 will turn out to be wrong.
8. Speaking of predictions, at least one reader of this blog will post a comment noting that item #6 is wrong and that Bob Hope actually died in 2003. This reader will say that I am either an incompetent who cannot get his facts straight, or a cynic who pokes fun at the dead.
9. Speaking of cynicism, I think item # 7 is naive and ridiculous. Of course item # 5 will come true.
10. Speaking of naive and ridiculous, this blog will be back in 2007.
tags: journalism, b2b, media, trade press, magazines, newsletters, business media
And one of those obligations, as I was reminded by the monk who arrived at my door last night at the stroke of midnight, is to participate in the End of Year ritual. Thus, I must produce and publish one of the following by New Year's Eve: my predictions for the upcoming year; a review of my predictions for the year now ending; my reflections on the celebrity deaths of this year; a "Best of ..." piece in which I refer to things I wrote earlier in the year; or a Top 10 list of any kind.
Now I've learned the hard way that you can't mess with the folks who make the rules. So I have to do something before an enforcer slips something into my drink and I wind up with a case of writers block, or worse, carpal tunnel syndrome.
So here it is:
My Top 10 list of things related to predictions, old blog posts and celebrity deaths.
1. It was about this time last year when Folio magazine was kind enough to ask for my predictions about media in 2006. In at least one area, I was right. I told Folio that "More journalists will recognize there is much to learn from the citizen-journalism movement and will adopt the most compelling features of the blogging culture. Feedback functions will appear on numerous sites. Agnostic linking—pointing to items produced by competitors—will become more common."
It's sort of funny now to look back and remember how rare this stuff was just a year ago. But time passes. Things change.
2. I also told Folio that "At least one major journalism school will announce an end to track education. Students will study reporting and storytelling in a media-neutral environment. The idea of obtaining a degree limited to broadcast journalism or print journalism will seem increasingly silly."
I'll give myself half-credit for that one. Certainly it does seem increasingly silly to prepare journalism students to work in a single medium. And that may explain why I, of all people, have been asked to speak at this year's College Media Advisers Convention.
But no journalism school abandoned track teaching this year....at least as far as I know. Yet it's worth noting that a number of schools continue to drift in that direction. Also, just about every major j-school seems to be running ads such as this one.
3. Speaking of links, among the blog posts I'm most proud of this year are those in which I tried to ensure that the prediction I made in item #1 would come true by complaining about publishers who just didn't get the "idea" of linking. That's because bit by bit, one by one, even some of the die-hards of old media began to respond.
4. Speaking of responding, let me take a moment here to again thank the folks at VNU for responding to my call that they pull back from their recent foray into unethical behavior. I'm very proud of the small role I played in helping end that foolishness.
5. Speaking of that foolishness, I predict we'll see similar screw-ups again in 2007. I'm quite sure that at least once next year I'll point a finger at some publisher for violating ethical standards.
6. When Bob Hope passed away earlier this year, it was if we had lost not just a great entertainer, but a close friend. Thanks for the memories, Bob.
7. Speaking of hope, I hope that my prediction in item #5 will turn out to be wrong.
8. Speaking of predictions, at least one reader of this blog will post a comment noting that item #6 is wrong and that Bob Hope actually died in 2003. This reader will say that I am either an incompetent who cannot get his facts straight, or a cynic who pokes fun at the dead.
9. Speaking of cynicism, I think item # 7 is naive and ridiculous. Of course item # 5 will come true.
10. Speaking of naive and ridiculous, this blog will be back in 2007.
tags: journalism, b2b, media, trade press, magazines, newsletters, business media
Thursday, December 21, 2006
The world in my pocket
Longtime readers of this blog know of my longtime obsession with the future of news production.If you know me, you know I like to argue about the converged newsroom.
If you know me, you know I have no tolerance for journalists who won't learn new skills.
If you know me, you know I've predicted a rise in standalone journalists.
And if you know me, you know I like to daydream about what tools we'll use to write and report in the future.
And every once in awhile I'll come across something that touches upon all these things. And it makes me smile.
Check out this essay about a new generation of handheld devices that promise a newsroom in your pocket.
For a fascinating look at wildly different sort of computer for creating content, watch this video of Jeff Han's presentation at the TED conference.
tags: journalism, b2b, media, trade press, magazines, newsletters, business media, entrepreneurial journalism, standalone journalism
Sunday, December 17, 2006
An overdue and well-deserved award for me
I want to thank the people at Time magazine for naming me Person of the Year.
I'll confess ... I was a little nervous that I wouldn't make it. Inexplicably, the magazine has ignored me for 40 straight years (I won once before, apparently for my solid performance in the first grade, in 1966. But I was forced to share the award with some long-haired teenagers up the street.)
So I was a wee bit pessimistic when I logged on to Time.com this morning and asked, "Is it me?'
But Time said, "Yes. It's you."
Now as it turns out, once I read the entire article I found that once again I'm being asked to share the award with a few other folks. But that's fine. Some of them seem like decent people -- such as this nice woman and this interesting man. So I won't complain.
I'm just thrilled that this year I won't have to repeat that ugly lie: "It's an honor just to be nominated."
tags: journalism, b2b, media, trade press, magazines, newsletters, business media
I'll confess ... I was a little nervous that I wouldn't make it. Inexplicably, the magazine has ignored me for 40 straight years (I won once before, apparently for my solid performance in the first grade, in 1966. But I was forced to share the award with some long-haired teenagers up the street.)
So I was a wee bit pessimistic when I logged on to Time.com this morning and asked, "Is it me?'
But Time said, "Yes. It's you."
Now as it turns out, once I read the entire article I found that once again I'm being asked to share the award with a few other folks. But that's fine. Some of them seem like decent people -- such as this nice woman and this interesting man. So I won't complain.
I'm just thrilled that this year I won't have to repeat that ugly lie: "It's an honor just to be nominated."
tags: journalism, b2b, media, trade press, magazines, newsletters, business media
Thursday, December 14, 2006
Designing a magazine about magazine design
A little more than a year ago I expressed a wish that someone from the world of magazine design would begin blogging.
No one ever took up that call. At least as far as I know.
But perhaps the next-best thing is here.
In my mailbox yesterday I found a brochure for something called "FPO, the First Magazine for Magazine Creatives." A look at the marketing copy and a related Web site promises a quarterly publication that serves as "an enthusiast magazine for designers and editors who love their job and want to produce great work."
FPO (or For Publications Only) appears to be a print-only product for print-only designers. That's a bit of a disappointment to me. When I was wishing for a design blogger last year I said the ideal writer would be someone "who knows both print and online design for our industry." The overlap between those two facets of publishing is enormous. And one of the complaints I hear most often from publishers and senior editorial staff is that the art department can't work on the Web. Sure, there are differences between designing for the page and designing for the screen. But there are similarities too. And the simple truth is that a graphic artist without basic Web skills is walking around with a fire-me-and-cut-costs sign on his head. (On a related note, check out this wish list of new hires for Web 2.0.)
At any rate, it's too early to tell if FPO will be an interesting publication. It's being produced by Auras Design, a Maryland-based company that designed such magazines as American Style. So it's a pretty good bet that the folks at FPO will know design. But that doesn't necessarily mean they'll know how to write, manage or market a magazine. So I think I'll wait a bit before I decide if I want to pay $44 to subscribe.
In the meantime, I'll keep hoping for that magazine design blog.
tags: journalism, b2b, media, trade press, magazines, newsletters, business media, design
Wednesday, December 13, 2006
Comments on no comments
A reader sent an email urging me to take a look at ABM's MediaPace blog because "someone posted a comment for the first time in more than a year!"
Longtime readers of this blog know I have disliked MediaPace since its beginning. There's no need to rehash the reasons. You can click here to read a history of my criticism. Suffice it to say I never found a compelling reason to read MediaPace. And I know that many folks in B2B journalism shared my dislike of the product.
Certainly MediaPace never seemed to generate much interest. And a quick look through the archives shows that the email I received was almost right.
There have been two comments posted to MediaPace in the past year.
Just two.
Now there are many ways to measure the value of a blog. Comments are just one of them. But comments are certainly one of the better ways to measure "engagement." And the truth is that the B2B publishing community has not appeared particularly engaged by MediaPace.
On Dec. 7 of last year, Paul Woodward posted a comment that can hardly be called flattering.
Then there were no comments from anyone ... for months.
MediaPace went dark briefly over the summer. Shortly after the blog returned, Folio's Tony Silber posted a brief comment on July 19.
Tony commented again on Aug. 28, noting a major change. Someone new was blogging for MediaPace, producing what Tony correctly noted was "a great post. Fun, opinionated, but with a message. "
That new blogger, Sara Sheadel, has continued to write witty and insightful posts. Her work has proven to be a delight. And as a result, many of us in B2B journalism have begun to read MediaPace again.
So it was inevitable that the long comment drought should end.
There's something else worth noting here ... because it can serve as a guide to any journalist in this new world of conversational media. The comment to Sara's post is a criticism, albeit criticism given in a less-than-nasty tone. Sara handled it with grace and wit and diplomacy. She didn't ignore it. She didn't attack. Instead, she corrected an error. She made at least one reader smile. And she kept the conversation going.
And that's what makes for good blogging.
For some background on Sara, click here.
tags: journalism, b2b, media, trade press, magazines, newsletters, business media
Longtime readers of this blog know I have disliked MediaPace since its beginning. There's no need to rehash the reasons. You can click here to read a history of my criticism. Suffice it to say I never found a compelling reason to read MediaPace. And I know that many folks in B2B journalism shared my dislike of the product.
Certainly MediaPace never seemed to generate much interest. And a quick look through the archives shows that the email I received was almost right.
There have been two comments posted to MediaPace in the past year.
Just two.
Now there are many ways to measure the value of a blog. Comments are just one of them. But comments are certainly one of the better ways to measure "engagement." And the truth is that the B2B publishing community has not appeared particularly engaged by MediaPace.
On Dec. 7 of last year, Paul Woodward posted a comment that can hardly be called flattering.
Then there were no comments from anyone ... for months.
MediaPace went dark briefly over the summer. Shortly after the blog returned, Folio's Tony Silber posted a brief comment on July 19.
Tony commented again on Aug. 28, noting a major change. Someone new was blogging for MediaPace, producing what Tony correctly noted was "a great post. Fun, opinionated, but with a message. "
That new blogger, Sara Sheadel, has continued to write witty and insightful posts. Her work has proven to be a delight. And as a result, many of us in B2B journalism have begun to read MediaPace again.
So it was inevitable that the long comment drought should end.
There's something else worth noting here ... because it can serve as a guide to any journalist in this new world of conversational media. The comment to Sara's post is a criticism, albeit criticism given in a less-than-nasty tone. Sara handled it with grace and wit and diplomacy. She didn't ignore it. She didn't attack. Instead, she corrected an error. She made at least one reader smile. And she kept the conversation going.
And that's what makes for good blogging.
For some background on Sara, click here.
tags: journalism, b2b, media, trade press, magazines, newsletters, business media
Monday, December 11, 2006
Blogito, ergo sum
I had a conversation a few weeks ago with Rex in which I said part of the reason I blog is that, for me, the act of blogging has become part of the act of thinking.
I'm a writer. And when writers think, we think as writers. Sometimes that means we think with pen in hand. Sometimes not. But it always means we assume there is an audience for our thoughts. It is that single personality trait -- an arrogance of sorts -- that allows us to be writers.
But blogging has changed something. In the old days, I felt that my thoughts had to be completely formed before someone read them. In fact, there had to be agreement that my thoughts were fully formed. Because there was always at least one editor who had to believe that my thoughts made sense.
But in blogging, things are different. Just as thinking and writing have always been linked in my head, now thinking and publishing are linked. I can share my thoughts as they form. And, sometimes, when I'm lucky, a reader will comment or some other blogger will write something and eventually my thoughts clarify.
I thought of these things today as I sat down to write about, to think about, a post from the New York Times DealBook blog. DealBook is reporting on a visit by Jim Buckmaster, the chief executive officer of Craigslist, to the UBS global media conference. In brief, the Wall Street folks at the meeting were completely perplexed by Buckmaster, who said he wasn't interested in maximizing revenue.
Take a look at the post here.
I read that piece early this morning, and it's hard for me to describe how delighted I was by it. I found myself smiling like a fool for a good half-hour. And at one point I logged on to Craigslist just so I could look at the site again, even though I had been apartment hunting on it just last night.
But as I blog this morning -- as I write, think and publish -- I'm not quite sure why I find it so funny that Wall Street doesn't understand a company "that exists to help Web users find jobs, cars, apartments and dates — and not so much to make money."
I suppose part of the reason I'm so pleased by this is because I find many of the denizens of Wall Street to be hideous. I've lived much of my life here in New York, and much of what I dislike about this town can be traced to the more vile characters that work in finance. And I like any story that makes such people look like fools.
But the primary reason I liked the story so much is because I felt, somehow, vindicated by it. A good portion of my career has involved trying to convince wealthy people that a publication's primary purpose is to serve its readers and its workers. And if I had a dollar for every private-equity investor, overpaid executive, Blackberry-addicted venture capitalist and cash-flow-crazed M&A advisor who didn't understand me, I'd be as rich as they are.
But those people have to listen to Craigslist. Craigslist is big. And big makes them drool.
Longtime readers of this blog know that I was once vice president of online content at Primedia Business. That company had been saddled with hundreds of millions of dollars in debt by Wall Street wizards. And yet you could spend weeks there without ever running into anyone in top management who thought that was a bad idea. One of these guys once told me that the problem with the company wasn't an unreasonable debt load, the problem was that the company had "too many editors in places like Kansas where they all want to go to the kids' Little League games instead of work." Those people, unwilling to work longer hours for less money in order to service the debt, needed to be replaced, he said.
Under any circumstances, that conversation would have offended me. But the scene that day was like some sort of parody of greed. We were having lunch in the executive dining room of a leveraged buyout firm. And he was drunk.
I don't know what became of that guy. I don't much care. But I expect that if he was at the UBS conference he was perplexed by the man from Craigslist.
Of course Primedia Business is no more. First small pieces were sold. Then dozens of people lost their jobs. Then big pieces were sold and hundreds of people were laid off. And then what was left was sold again.
Now, 16 months later, the New York Post says that new buyer has $847 million in long-term debt.
And in the end, all this seems so silly and endless and wrong.
So perhaps what I would say if my thoughts were well-formed is this: I'm pleased when someone like Craigslist's Buckmaster says "no." Because it will give me strength the next time I have to remind someone: "It's about the readers; it's about the journalism; it's about the staff; it's not about you."
For an earlier post of mine about Wall Street and trade publishing, click here.
Click here to read how just a few months after VNU was acquired by private equity investors, the company is laying off some 4,000 workers.
tags: journalism, b2b, media, trade press, magazines, newsletters, business media
I'm a writer. And when writers think, we think as writers. Sometimes that means we think with pen in hand. Sometimes not. But it always means we assume there is an audience for our thoughts. It is that single personality trait -- an arrogance of sorts -- that allows us to be writers.
But blogging has changed something. In the old days, I felt that my thoughts had to be completely formed before someone read them. In fact, there had to be agreement that my thoughts were fully formed. Because there was always at least one editor who had to believe that my thoughts made sense.
But in blogging, things are different. Just as thinking and writing have always been linked in my head, now thinking and publishing are linked. I can share my thoughts as they form. And, sometimes, when I'm lucky, a reader will comment or some other blogger will write something and eventually my thoughts clarify.
I thought of these things today as I sat down to write about, to think about, a post from the New York Times DealBook blog. DealBook is reporting on a visit by Jim Buckmaster, the chief executive officer of Craigslist, to the UBS global media conference. In brief, the Wall Street folks at the meeting were completely perplexed by Buckmaster, who said he wasn't interested in maximizing revenue.
Take a look at the post here.
I read that piece early this morning, and it's hard for me to describe how delighted I was by it. I found myself smiling like a fool for a good half-hour. And at one point I logged on to Craigslist just so I could look at the site again, even though I had been apartment hunting on it just last night.
But as I blog this morning -- as I write, think and publish -- I'm not quite sure why I find it so funny that Wall Street doesn't understand a company "that exists to help Web users find jobs, cars, apartments and dates — and not so much to make money."
I suppose part of the reason I'm so pleased by this is because I find many of the denizens of Wall Street to be hideous. I've lived much of my life here in New York, and much of what I dislike about this town can be traced to the more vile characters that work in finance. And I like any story that makes such people look like fools.
But the primary reason I liked the story so much is because I felt, somehow, vindicated by it. A good portion of my career has involved trying to convince wealthy people that a publication's primary purpose is to serve its readers and its workers. And if I had a dollar for every private-equity investor, overpaid executive, Blackberry-addicted venture capitalist and cash-flow-crazed M&A advisor who didn't understand me, I'd be as rich as they are.
But those people have to listen to Craigslist. Craigslist is big. And big makes them drool.
Longtime readers of this blog know that I was once vice president of online content at Primedia Business. That company had been saddled with hundreds of millions of dollars in debt by Wall Street wizards. And yet you could spend weeks there without ever running into anyone in top management who thought that was a bad idea. One of these guys once told me that the problem with the company wasn't an unreasonable debt load, the problem was that the company had "too many editors in places like Kansas where they all want to go to the kids' Little League games instead of work." Those people, unwilling to work longer hours for less money in order to service the debt, needed to be replaced, he said.
Under any circumstances, that conversation would have offended me. But the scene that day was like some sort of parody of greed. We were having lunch in the executive dining room of a leveraged buyout firm. And he was drunk.
I don't know what became of that guy. I don't much care. But I expect that if he was at the UBS conference he was perplexed by the man from Craigslist.
Of course Primedia Business is no more. First small pieces were sold. Then dozens of people lost their jobs. Then big pieces were sold and hundreds of people were laid off. And then what was left was sold again.
Now, 16 months later, the New York Post says that new buyer has $847 million in long-term debt.
And in the end, all this seems so silly and endless and wrong.
So perhaps what I would say if my thoughts were well-formed is this: I'm pleased when someone like Craigslist's Buckmaster says "no." Because it will give me strength the next time I have to remind someone: "It's about the readers; it's about the journalism; it's about the staff; it's not about you."
For an earlier post of mine about Wall Street and trade publishing, click here.
Click here to read how just a few months after VNU was acquired by private equity investors, the company is laying off some 4,000 workers.
tags: journalism, b2b, media, trade press, magazines, newsletters, business media
Friday, December 08, 2006
Jon Udell leaves journalism ... sort of
Jon Udell, arguably the most talented guy working in B2B journalism, is leaving B2B journalism.
Sort of.
Jon is departing InfoWorld for a new gig at Microsoft. But according to Jon, little will change in what he does each day. "The details aren't nailed down, but in broad terms I've proposed to Microsoft that I continue to function pretty much as I do now. That means blogging, podcasting, and screencasting on topics that I think are interesting and important; it means doing the kinds of lightweight and agile R&D that I've always done; and it means brokering connections among people, software, information, and ideas -- again, as I've always done."
It's too early to tell just what Jon's work will look like when it's published by Microsoft. But I'm not worried. First, it's a pretty good bet that Microsoft hired him because it respects him, not because it thinks it can control him. More importantly, Microsoft has already demonstrated with Scoble that it has the wisdom to let its workers share their thoughts with the blogosphere. (In fact, with nothing more to back this up than my hunch, I'm going to say that Microsoft is hiring Jon partly because it misses the credibility that Scoble lent it before he jumped ship.)
Certainly Jon's decision is a blow to IDG. And since IDG is a client of mine, and one of my favorite B2B publishers, his departure saddens me. Besides, there is something a little sad for all of us in B2B publishing when one of our own decides the opportunities are greater elsewhere.
For an earlier post of mine about Jon, click here.
For Rex's take on Jon's new job, click here.
Click here to see how marketing sites are becoming more like media sites.
tags: journalism, b2b, media, trade press, magazines, newsletters, business media
Sort of.
Jon is departing InfoWorld for a new gig at Microsoft. But according to Jon, little will change in what he does each day. "The details aren't nailed down, but in broad terms I've proposed to Microsoft that I continue to function pretty much as I do now. That means blogging, podcasting, and screencasting on topics that I think are interesting and important; it means doing the kinds of lightweight and agile R&D that I've always done; and it means brokering connections among people, software, information, and ideas -- again, as I've always done."
It's too early to tell just what Jon's work will look like when it's published by Microsoft. But I'm not worried. First, it's a pretty good bet that Microsoft hired him because it respects him, not because it thinks it can control him. More importantly, Microsoft has already demonstrated with Scoble that it has the wisdom to let its workers share their thoughts with the blogosphere. (In fact, with nothing more to back this up than my hunch, I'm going to say that Microsoft is hiring Jon partly because it misses the credibility that Scoble lent it before he jumped ship.)
Certainly Jon's decision is a blow to IDG. And since IDG is a client of mine, and one of my favorite B2B publishers, his departure saddens me. Besides, there is something a little sad for all of us in B2B publishing when one of our own decides the opportunities are greater elsewhere.
For an earlier post of mine about Jon, click here.
For Rex's take on Jon's new job, click here.
Click here to see how marketing sites are becoming more like media sites.
tags: journalism, b2b, media, trade press, magazines, newsletters, business media
Thursday, December 07, 2006
Socrates would have skipped the hemlock if he had the Web
I was educated by Jesuits.
So in my spare time I like to think about the big questions ... the sorts of things that have puzzled philosophers for centuries.
Before there was a Web, I'd pose these questions to an indifferent universe. I would cry out in the night, but no answers would come.
Now, of course, things are different. I have a computer. The answers are always near.
For example, there were three such questions bouncing around in my head this morning as I brushed my teeth.
First, can I compare apples to oranges? The answer, as it turns out, is here. (Thanks to David Shaw for pointing me toward it.)
Second, why are there so few self-tagged Gnostic bloggers? Click here and scroll down to find the answer, but it's mostly because Technorati is not all-powerful.
And third, is it unethical for someone in public relations to behave unethically? Actually, as of press time, no one had yet answered that question in this empty B2B publication forum.
tags: journalism, b2b, media, trade press, magazines, newsletters, business media
So in my spare time I like to think about the big questions ... the sorts of things that have puzzled philosophers for centuries.
Before there was a Web, I'd pose these questions to an indifferent universe. I would cry out in the night, but no answers would come.
Now, of course, things are different. I have a computer. The answers are always near.
For example, there were three such questions bouncing around in my head this morning as I brushed my teeth.
First, can I compare apples to oranges? The answer, as it turns out, is here. (Thanks to David Shaw for pointing me toward it.)
Second, why are there so few self-tagged Gnostic bloggers? Click here and scroll down to find the answer, but it's mostly because Technorati is not all-powerful.
And third, is it unethical for someone in public relations to behave unethically? Actually, as of press time, no one had yet answered that question in this empty B2B publication forum.
tags: journalism, b2b, media, trade press, magazines, newsletters, business media
Thursday, November 30, 2006
Too late. The future is now the past
I had some computer problems last weekend. It was nothing major, and I got things fixed pretty quickly. But there was a brief period of time when I had to use a back-up laptop that I have sitting under my desk.
I'm glad I did.
I booted up the old laptop, logged on to the Web, and promptly got a message about upgrades from Microsoft. I agreed to accept the upgrades, and within a few minutes I was looking at the new version of Internet Explorer.
Now I've written about the new IE before. I loaded the beta version on my other computer several months ago. And I warned then that it was time for B2B publishers to make sure their sites were compatible with the new version. More interestingly, I noted that the beta version of IE 7 had RSS functionality built in, just like the Firefox browser. And I warned that billions of computer users were about to find that out that RSS was a remarkable way to consume information and that "when IE 7 starts appearing on desktops around the globe, you don't want to be the only publication in your space that users can't access through RSS."
Now IE 7 is here. And time, it seems, has run out.
For information on other new stuff from Microsoft, click here.
For more on RSS and how to use it, click here.
For an interesting look at how a reporter uses RSS to monitor his beat, click here.
For a look at yet another development that "will drive the adoption of RSS without the user needing to know what the heck a feed is," click here.
tags: journalism, b2b, media, trade press, magazines, newsletters, business media
I'm glad I did.
I booted up the old laptop, logged on to the Web, and promptly got a message about upgrades from Microsoft. I agreed to accept the upgrades, and within a few minutes I was looking at the new version of Internet Explorer.
Now I've written about the new IE before. I loaded the beta version on my other computer several months ago. And I warned then that it was time for B2B publishers to make sure their sites were compatible with the new version. More interestingly, I noted that the beta version of IE 7 had RSS functionality built in, just like the Firefox browser. And I warned that billions of computer users were about to find that out that RSS was a remarkable way to consume information and that "when IE 7 starts appearing on desktops around the globe, you don't want to be the only publication in your space that users can't access through RSS."
Now IE 7 is here. And time, it seems, has run out.
For information on other new stuff from Microsoft, click here.
For more on RSS and how to use it, click here.
For an interesting look at how a reporter uses RSS to monitor his beat, click here.
For a look at yet another development that "will drive the adoption of RSS without the user needing to know what the heck a feed is," click here.
tags: journalism, b2b, media, trade press, magazines, newsletters, business media
Tuesday, November 28, 2006
Eye on the new prizes
Not that we need any more evidence that the world of multimedia journalism is here to stay ... but it is sort of fun to make note of each new development.
Consider if you will the implications of the announcement that the Pulitzer Prize Board will now accept videos and graphics from newspapers as part of their entries.
Or take a look at the submissions to the National Press Photographers Association's first ever contest for multimedia stories.
Or check out the American Society of Business Publication Editors, which is now offering prizes for blogs, newsletters and multiplatform products.
But if it's so clear to so many that online journalism -- marked by interactivity, sound and video, links, usability and conversation -- has arrived, then why are there still so many B2B sites that are simply awful?
For Angela Grant's take on the NPPA awards, click here.
For an earlier post of mine about B2B publishers that don't understand online journalism, click here.
tags: journalism, b2b, media, trade press, magazines, advertising, newsletters, business media, journalism ethics
Consider if you will the implications of the announcement that the Pulitzer Prize Board will now accept videos and graphics from newspapers as part of their entries.
Or take a look at the submissions to the National Press Photographers Association's first ever contest for multimedia stories.
Or check out the American Society of Business Publication Editors, which is now offering prizes for blogs, newsletters and multiplatform products.
But if it's so clear to so many that online journalism -- marked by interactivity, sound and video, links, usability and conversation -- has arrived, then why are there still so many B2B sites that are simply awful?
For Angela Grant's take on the NPPA awards, click here.
For an earlier post of mine about B2B publishers that don't understand online journalism, click here.
tags: journalism, b2b, media, trade press, magazines, advertising, newsletters, business media, journalism ethics
Monday, November 27, 2006
They think you're a whore
Hey...remember that problem a few months ago when VNU began running ads inside its stories? Well VNU backed away from that offensive practice after I complained. (If you missed that incident, please go back and read the post I wrote that day as well as the comments from readers.) But it appears that other publishers are willing to trade their integrity for pennies.
According to today's Wall Street Journal, "some mainstream journalistic Web sites, like those of News Corp.'s Fox News, Cox Enterprises Inc.'s Atlanta Journal-Constitution and Hearst Corp.'s Popular Mechanics magazine" are using the same, offensive "in-text" ad links as VNU did.
The Journal article is predictable in its arrogance and its shortcomings -- pointing a finger at B2B journalism and blogging, but failing to discuss VNU's decision to pull the ads: "Still, in-text advertising is gaining traction, in part because it appeals to many sites on the Web that don't focus on hard news, such as feature magazines, trade publications and blogs."
But try not to be too offended by the implication that we in trade publishing are ripe for the whore's life. Instead, get angry. And get ready. Because if the Journal is right that this in-text-ad foolishness is gaining traction, then we can expect more offensive behavior from some of the more offensive folks in our industry.
And we're going to have to fight that.
For more of my thoughts on this issue, as well as a link to Folio magazine's coverage of the VNU scandal, click here.
Update: Bill Mickey at Folio magazine is also offended by the in-text ads.
tags: journalism, b2b, media, trade press, magazines, advertising, newsletters, business media, journalism ethics
According to today's Wall Street Journal, "some mainstream journalistic Web sites, like those of News Corp.'s Fox News, Cox Enterprises Inc.'s Atlanta Journal-Constitution and Hearst Corp.'s Popular Mechanics magazine" are using the same, offensive "in-text" ad links as VNU did.
The Journal article is predictable in its arrogance and its shortcomings -- pointing a finger at B2B journalism and blogging, but failing to discuss VNU's decision to pull the ads: "Still, in-text advertising is gaining traction, in part because it appeals to many sites on the Web that don't focus on hard news, such as feature magazines, trade publications and blogs."
But try not to be too offended by the implication that we in trade publishing are ripe for the whore's life. Instead, get angry. And get ready. Because if the Journal is right that this in-text-ad foolishness is gaining traction, then we can expect more offensive behavior from some of the more offensive folks in our industry.
And we're going to have to fight that.
For more of my thoughts on this issue, as well as a link to Folio magazine's coverage of the VNU scandal, click here.
Update: Bill Mickey at Folio magazine is also offended by the in-text ads.
tags: journalism, b2b, media, trade press, magazines, advertising, newsletters, business media, journalism ethics
Wednesday, November 22, 2006
My past is the model for the future, according to the Atlantic
I was looking at the blog of my friend and fellow B2B blogger David Shaw, and saw a post that links to an interesting article in the Atlantic about the future of newspapers. That article's author, Michael Hirschorn, offers "a modest proposal for reinventing newspapers for the digital age."
There's nothing shockingly new in Hirschorn's piece, but it is well-written and it's not defensive. And those two characteristics make it far superior to much of what the print world has written about the Web world.
But my favorite part of Hirschorn's essay is when he suggests there is already a model for the new style of newspaper site he envisions: "In fact, there’s a rough model for this emerging already: it’s called About.com, a desperately unglamorous site that features hundreds of freelancers who can tailor their part of the site to the needs and desires of their users. The (New York) Times bought it last year for $410 million, and it is currently the company’s primary growth area."
Longtime readers of this blog know that I was once a producer at About and later an executive at the company that bought it, Primedia. And my job involved overseeing all the B2B sites in the About network. And as I said in a comment to David's post, "even back then we knew we were on to something. And yep, even back then we knew we were "desperately unglamorous."
tags: journalism, b2b, media, trade press, magazines, newsletters, business media
There's nothing shockingly new in Hirschorn's piece, but it is well-written and it's not defensive. And those two characteristics make it far superior to much of what the print world has written about the Web world.
But my favorite part of Hirschorn's essay is when he suggests there is already a model for the new style of newspaper site he envisions: "In fact, there’s a rough model for this emerging already: it’s called About.com, a desperately unglamorous site that features hundreds of freelancers who can tailor their part of the site to the needs and desires of their users. The (New York) Times bought it last year for $410 million, and it is currently the company’s primary growth area."
Longtime readers of this blog know that I was once a producer at About and later an executive at the company that bought it, Primedia. And my job involved overseeing all the B2B sites in the About network. And as I said in a comment to David's post, "even back then we knew we were on to something. And yep, even back then we knew we were "desperately unglamorous."
tags: journalism, b2b, media, trade press, magazines, newsletters, business media
Tuesday, November 21, 2006
Getting religion about agnostic links
When I visit a Web site for the first time, few things make me feel better than seeing agnostic links. A site that links to rivals and competitors is putting me -- the user -- first.
But if you're a longtime reader of this blog, of if you've attended one of my speaking engagements, then you know I've often felt like some sort of lone crackpot when I've made the argument that "journalists have an obligation as journalists to point to information of value no matter where they find it."
But time passes. Things change. And the same ideas that were rejected by nearly everyone in B2B publishing just a few years months ago are now being adopted by the smarter folks in the industry.
Take a look, for example, at this story on Prism's Registered Rep magazine. Scroll to the bottom and you'll see external links to stories by Bloomberg and the New York Post.
Or even better, take a look at the newly redesigned Web site of JCK magazine, a Reed publication that covers the jewelry industry. Scroll down the home page a bit and you'll see an entire section of agnostic links called "Jewelry related news from around the Web." Drill down a bit and you'll find links to stories by competitors such as National Jeweler. Follow a link to National Jeweler and you'll find that it too has decided that the readers come first. That magazine launched a redesigned site earlier this month and promises to provide stories "whether they come "from National Jeweler, other trade magazines, newspapers, online services or the consumer press."
Time passes. Things change. And in this week of Thanksgiving, I want to offer my thanks to everyone who has come to believe, as I do, that the way to keep a reader is to serve him.
(Disclosures: I was once an executive with Prism. Reed is a client. And I'm a longtime fan of Whitney Sielaff, the guy who runs National Jeweler.)
To read about how the newspaper industry has learned to use agnostic links, click here.
To hear a podcast about how an old-time magazine brand has learned to embrace new media, click here.
tags: journalism, b2b, media, trade press, magazines, newsletters, business media
But if you're a longtime reader of this blog, of if you've attended one of my speaking engagements, then you know I've often felt like some sort of lone crackpot when I've made the argument that "journalists have an obligation as journalists to point to information of value no matter where they find it."
But time passes. Things change. And the same ideas that were rejected by nearly everyone in B2B publishing just a few years months ago are now being adopted by the smarter folks in the industry.
Take a look, for example, at this story on Prism's Registered Rep magazine. Scroll to the bottom and you'll see external links to stories by Bloomberg and the New York Post.
Or even better, take a look at the newly redesigned Web site of JCK magazine, a Reed publication that covers the jewelry industry. Scroll down the home page a bit and you'll see an entire section of agnostic links called "Jewelry related news from around the Web." Drill down a bit and you'll find links to stories by competitors such as National Jeweler. Follow a link to National Jeweler and you'll find that it too has decided that the readers come first. That magazine launched a redesigned site earlier this month and promises to provide stories "whether they come "from National Jeweler, other trade magazines, newspapers, online services or the consumer press."
Time passes. Things change. And in this week of Thanksgiving, I want to offer my thanks to everyone who has come to believe, as I do, that the way to keep a reader is to serve him.
(Disclosures: I was once an executive with Prism. Reed is a client. And I'm a longtime fan of Whitney Sielaff, the guy who runs National Jeweler.)
To read about how the newspaper industry has learned to use agnostic links, click here.
To hear a podcast about how an old-time magazine brand has learned to embrace new media, click here.
tags: journalism, b2b, media, trade press, magazines, newsletters, business media
Subscribe to:
Posts (Atom)